Functional Areas of M&S and KFH

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I will talk about functional areas of M&S and KFH. through Comparison and contrast of how they contribute and operate their functions, as will as the structures, also my task is, to evaluate the benefit and disadvantages of their functions, finally, try to explain my opinion about how well the two companies run there business.

In 1884-1907 Michael Marks formed a partnership with Tom Spencer,in 1908-1931 The St Michael trademark was registered, in 1956-1979 The first stores in Continental Europe opened in Paris and Brussels, in 1980-2001 launched the first website

M&S are one of the UK's leading retailers of clothes, food, home products and financial services. Some 10 million people shop with us each week in over 375 stores. In addition M&S have 155 stores managed under franchise in 28 territories mostly in Europe, the Middle East, Asia and the Far East, stores in the Republic of Ireland, nine wholly owned stores in Hong Kong and M&S own the US supermarket group, Kings Super Markets. The main objectives of marks and Spencer's are as follows:

Profit maximization

Increase sales

Market leadership

Offering high quality service

Growth

Reward shareholders

Mark and Spencer International retail and franchise businesses have operated 125 franchise stores in 26 countries. The turnover in Europe was increased this year 2000 2001compared to last year 1999/2000. The turn over in North America (exc. Canada) has also increased compared to last year. In the Far East sales had also increased by approximately 4% to 110.1 million compared from last 105.9 million. So marks and Spencer business internationally is very successful compared to its UK retail business....

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... a tall rank of productivity and efficiency.

In our opinion any organization wishes to carry on sharing piece of market and as market leadership, it have to ensure the efficient working of its business functions, if not they obsolete will be out of competitive cycle.

Understanding business function B202, Block 1,2,6

Understanding business behavior, Organization book

Kristensen, K (1992) Customer satisfaction and business performance

Maxwell,R.J (1984) Quality assessment

Oakland,J (2000) TQM

Otely, D (2002) Measuring performance

www.markspencer.com

www.KFH.com

KOTLER, Philip (2000), Marketing Management, The Millennium Edition, International Edition, Tenth Edition, Prentice Hall.

o Quelch, J. A. & Klein, L.R (1996). The Internet and international marketing'. Sloan

o www.academicdb.com

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