Case Study Of M. M Enterprise Cash And Carry

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Introduction
The company that we have chosen as for our report purpose is M.M Enterprise Cash and Carry which is a retail store that provides household goods that is mainly imported from India and other countries for its customers. The store was established in the year 1989; in the past 26 years the retail store had gone through its tough times and as the years has passed the store has progressed well. According to the owner of the retail store, Mr. Mahendran mentioned that it had taken him about 10 years for the company to go through a full swing experience and effort in order the company to progress and currently the company is slowly in the midst of progress. As per our observation that is made, the company has focused on the Indian market …show more content…

But, this does not mean that they do not have any competition among its rivals at all. In fact, there is a lot of competition in their industry and the company had made and Mr. Mahendran has made a lot of changes and improvements in their business to cope up with the challenges that they have faced. …show more content…

The management of the retail store focused on managing quality of their products by providing the best quality products. The retail store focuses on the total quality management to ensure the customers satisfaction on delivering the best quality of products according to ( Swink et al, 2011) TQM is an integrated management strategy that is aimed by inserting awareness of quality in all organizational process. For example different types of grains that are available in the store import the best quality of grains and ensure their costumes on the quality refer appendix 2 for further images. The retail store provides the customers a list of specific goods also with a promotion very month and festive season. The store also focused on their service to their customers for instance helping them with their purchased item to be kept in their vehicle and ensure they help the customers in all time. And when there is a long line, the retail store will open up more casher lane and to be more efficient to avoid the long queue. In addition, the retail sore also provided delivery service to customers who purchase items more than RM 1000.00. Besides that the store also focused on advertising for the first five years to create

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