The Scotts Company: Transforming The European Supply Chain

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Company background The Scotts Company started selling hardware and seeds in Marysville, Ohio in 1868. It specializes in seeds, fertilizers, peat, potting soils and other organic materials. By 1995, Scotts was the world’s #1 marketer of lawn and garden products. European operations were launched in 1993, with HQ in Lyon, France, and additional five European businesses acquired in UK, France, Germany, Austria and Benelux. Symptoms and problems The main symptom and concern is that Scotts’ European sales had increased as expected, but margins had dropped, as well as synergies between the acquired companies were not working as expected. In addition, one of Scotts Europe’s largest customers was threatening to leave due to unacceptable service levels that might cause a domino effect to other large customers. The main problem is fundamentally related to supply chain problems, including duplication and inefficiency of sourcing, manufacturing and distribution. Therefore, task #1 is to optimize supply chain and squeeze costs. We would like to elaborate more on sub problems and causes: 1. Each office has their own supply management function that increases Group’s purchasing, manufacturing, packaging and delivering costs. Scotts Europe has hundreds of suppliers, numerous uncoordinated contacts, even several contacts with the same supplier, but with the different pricing. 2. Products are not standardized and vary by country in terms of type, packaging and specification. This increases production time, production costs, lead tim... ... middle of paper ... ... EUR 2 – 5 mio per year. 5. Assign special key account managers for large customers. Introduce discounting policy and customer loyalty programs. 6. UK’s plant #1 is facing significant losses, due to high fixed and overhead costs. As future prospects are in red, the plant should be closed, equipment moved to plant #2. Planned annual savings are EUR 500k – EUR 750k. 7. A detailed analysis should be made on performance of 13 distribution centers – capacity, inventory turnover, costs etc. It appears most of the centers should be closed as they serve as excessive link in the supply chain, accumulating high inventory levels. All these improvements will boost profitability by identifying at least or more that EUR 30 mio required by U.S.A headquarters. However, we believe it is not realistic to manage all this turnaround in 1 year’s time. It might take from 2 – 3 years.

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