Four Components of a Legally Astute Social Media Marketing Manager

With the advances in technology constantly changing companies have to find better ways to market their products to consumers. The explosion of Facebook has given companies a way to market products to consumers. Examine how a legally astute manager can use social media to his advantage. Review different forms of dispute resolution and determine which one works the best. What is the best course of action, the government can use to control consumer transactions that occur across state lines. Which branch of government can be the most effective at regulating consumer transaction via social media? Give an explanation of the agency relationship that exists between social media sites, and the businesses that use them.

Discuss four Components of a Legally Astute Social Media Marketing Manager

Facebook was created in 2004, it was originally for Harvard students. Since then, the site can be used by anybody thirteen, and up. In 2010 there were over 500 million users. Facebook was the most used social networking site in the world. Users can create personal profiles, exchange messages with other users, post pictures, and videos. There are four components that a legally astute manager must have in order to be effective. He must have a value-laden attitude. Know how to apply it in order achieve the success of the firm. Mangers must be able to use the law to create value, and also give the firm a competitive advantage over its competitors. The law is the guideline of how a business shall conduct themselves morally. This will indicate whether a manager used the law, to make sure that they have exceed the expectations of society, and that they have acted ethically, according to what is expected of them by the firm, and by the sta...

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...gency relationship that exists on social media sites is authority of electronic agents. They are computer programs that can be dispatched by the users to execute certain tasks. They can search for certain types of information. The user can agree by clicking on an acceptance box. The user can also provide an electronic signature when it is necessary (Bagley C. E., 2013).

Conclusion

A legally astute social media manager can take advantage of social media by taking the proactive approach. The type of dispute resolution that works the best is negotiation. The best way to control social media transactions is to use the Federal Communications Commence to police it. The branch of government that could regulate social media the best would be the Legislative Branch. The agency relationship that works the best with social media is the authority of electronic agents.