Social Media Advertising Essay

1405 Words3 Pages

In today’s Globalized world, the developing information and communication technologies have revolutionized all spheres of life. Through these technological advancements various new innovations are introduced and one of them is Social Media. Social Media is playing a significant role in various ways such as social networking, multimedia sharing, marketing and advertising. In present, the establishment of communication process through the extensive use of social media has brought tremendous transformation. In business world social media is growing rapidly and playing an irreplaceable part for every organization. This media uses marketing strategies to persuade consumers that the product or services the company offers are worthwhile. According …show more content…

• To determine a relationship between Social media advertising and consumers buying behavior. Research Questions: • What are the effects of social media advertising on consumers buying behavior? • How an organization can create brand image through social media advertising? • How effective advertising though social media can influence the organizational performance? Hypothesis: Social media as an advertising tool has significant impact on lifecycle of businesses and consumers buying behavior. Rationale of the Study: With the increase of Mass media and effectiveness of Advertising strategies, a significant decline in the preference of conventional media has been observed. New Media advertising and digital marketing have provided consumers with relevant choices about the services and products. Social media have eased the process of providing and receiving feedback by giving consumers a convenient and accessible way to express what they feel and gives companies a chance to respond. With such platforms, businesses are able to view complaints and assure their customers that their problems will be dealt

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