Food Truck Inc.

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Recommended: Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return

Marketing was conceived in the 20th century, it was not definitive concept that could stand alone. It was associated with other form of business such economics and advertising. It was not until marketing researchers from several college to collaborate to established they needed to further investigate the concept. Marketing have many definitions per several sources but the one definition that is the most credible is the definition from the American Marketing Association. It states “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (Amaorg, 2017).
As the years progressed, society is becoming …show more content…

They provide tasteful with reasonable prices. The customer value proposition is providing customer tasty unique portable meals on the go in friendly environment without losing the quantity of the food. Customers enjoy the amount of foods being served for the price and it is not at the expense of customer service. Majority of the time, clients trade off the trait when going to the restaurant. The normal tradeoff between in restaurant is the quantity and, price of the food. Food truck Inc the clients gives everything they want in a meal. Their relationship marketing that get customers loyalty is the relentless customer service their ensuring their foods is right every time. “They visit as a customer leave as family.” The food truck, Inc allows pre-order via phone and delivery giving total convenience to the customers. The majority their competitors does not take carry order from the truck. Food Truck Inc uses relationship marketing and customer value proposition to gain their customer loyalty. …show more content…

If customer start becoming frequent regular take notice of their time and order. So, when the regular customer appears, already have their order ready already. Making the customer feel exclusive. Relationship Marketing build loyalty, social and professional networking ability and course revenue for the company. Relationship marketing possess more power than customer value proposition to increase the business customer

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