Quizno's Case Study

Kelly Silveira

Quizno’s

4/19/15

Food trucks are the new movement in this day in age. These trucks are basically huge vehicles that are equipped to prepare and sell food. According to an article on Entrepreneur.com, the food truck industry has an 8.4% growth rate and most have been successful. These food trucks aim for big events like stadiums, parks, local office buildings, and even bus stations. They appear anywhere with constant foot traffic. Instead of finding the perfect location to place a franchise, why not put them on wheels and bring them to each one of those locations. Putting Quizno’s on the mobile track will having a better opportunity of getting out of their debt and turning their company around.

Since Quizno’s is a well-known

brand, it will give the potential customers recognition of the brand and will draw them in. For example, if you were at a bus station and passed by two food trucks, one was called “Kelly’s Koffee” and the other was “Dunkin Donuts” the majority would pick Dunkin Donuts because it is a well-known brand, and if the customer has already had Dunkin Donuts coffee, they will already be satisfied with the taste they are already recognized with.
The food truck investment is actually is a lot cheaper than buying a location.

The franchise must lease a building and buy all the proper equipment, dining room furniture, and pay all utilities and multiple employees to start up at a location. If the building is rented or leased, most owners must pay a percentage of sales to the landlord of the property. The trucks wouldn’t have any of these cons. Investing in food trucks would lower costs in every aspect. Buying only limited equipment for the trucks to cook and prepare food, and hiring a max of 4 employees per truck. As well the franchise who own multiple food trucks, it is ideal to have one big warehouse of all their product, produce, and where the preparing foods that will make it easier and faster for the trucks to cook up as the orders come rolling in. Whenever the trucks run low they can always drive back and stock or another franchise truck can take their spot. It will also make it less stressful on the company and keeping their main focus on the

warehouse.
Quizno’s will be plastered everywhere. Not only on billboards but multiple red and green trucks driving around is also mobile advertisement. Their huge logos on each truck has one time payment of advertisement only once when the truck is invested. After that it’s free marketing for the entire company. It will get the word out about the company and it guess came out on wheels. How does the crowd know where Quizno’s is located at each moment in time? Now added to the Quizno’s app on every smart phone, has two options, one to location where each store is located, the other where the Quizno’s trucks are located and what time they plan to stay until, and even their schedules where they plan on going next.

Thenceforth, taking our main focus of lower the costs of the food that corporate sells to each franchise, it would be ideal in finding a lower cost provider with similar and fresh quality of food.

Finding different companies like NDCP or Sysco, companies that provides product for food service franchises all over the nation. Researching into this these companies and discover which supplier who be a effective and suitable choice in having the same healthy and better quality food for lower costs.

Combined with the lower costs products that will be supplied to each franchise, it will not just stop there. Advertising is key to get the word out about the new and improved Quizno’s. Social media is absolutely everywhere. Plus the most appealing part of advertising through social media, it costs very little to put the company out there. Although, the company must follow the notice recent trend of social media website where everyone is hanging out lately. Finding the most foot traffic through these websites will increase the views of the new improved and get the potential customers knowledgeable about Quizno’s and actually know who they are and what they bring to the table. Facebook for example has an advertising platform. This platform is open for companies to buy to plaster their brand all over this top most used social website. The site takes the interest of the user and most sites visiting and uses the company that matches those interests of the

user.
Even in the touch of a finger, customers can pull up the Quizno’s application and receive multiple coupons. American’s love bargains, even if it’s fifty cents, as long as they know they are getting some sort of deal, they are sold. Examples like, ten percent off after you spend twenty-five dollars, buy one get one fifty percent off, or even rewards cards that you can gather points up and get a free drink or free sub. The advertising is all accessible it is just the matter of getting the brand out there