Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Food truck feasibility study sample
List and briefly describe the advantages and disadvantages inherent to the food truck business model as compared to traditional restaurants
Food truck feasibility study sample
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Food truck feasibility study sample
Over the years food trucks have became more and more popular. They have completely interrupted the restaurant business by making the food industry mobile and easy to bring food to the people.(“Changing”) Instead of people coming to the food now the food comes to the people. In the past few years the food truck industry has blossomed. Food trucks have mobilized the food industry, they have lessened the amount of space to prepare and serve food as well as making it easier to serve guests and customers, and they have also been a great success with social media. Food trucks have completely interrupted the restaurant business. In 1978 the Direct marketing act was signed by Governor Brown, (“Paving”)The act is what allows food truck owners to own and operate their food truck. With food trucks people don't have to go to the food the food comes to the people. They go anywhere any traditional caterer could not go.(“Catering”) Just recently there has been a website where anyone can book a food truck to come to anyones own social event.(“Catering”) Each one of the guests can choose what type of food they want to satisfy their plate. Fresh food right on the spot made by professional chefs.(“Catering”) …show more content…
They have also lessened the amount of time and space to prepare and serve food. It's all of the delicious food people need and none of the mess. (“Catering”) Food trucks allow owners to prepare and serve food straight from the truck.(“Paving”) More importantly they have made it easier to serve customers by lessening the amount of time it takes to prepare the food. Because the trucks are mobile and smaller than any normal kitchen in a restaurant the owners need to learn how to prepare food fast and neatly using the space they are limited to in the food
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
...s of the industries going as far to researching the roots of fast food and interviewing people from the industry. One weakness of the book is that Scholosser tends to focus on Colorado. While the examples he gave to support his argument in Colorado was persuasive, it might not represent America as a whole. Scholosser attempt to present one city as representation of all cities in America can be challenged. Still the book is great in confirming the realities of the fast food industry, painting it as a evil corporation. Any audience reading this book would gain knowledge on how the fast food industries have manipulated our perspectives with their marketing tactics and how the landscape of America has changed to support the fast food industries.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
Chapter one of Fast Food Nation by Eric Schlosser, a novel on the dark side of the “All-American Meal”, is about the rising of a fast food chain and how it revolutionized the food industry. The story opens with discussion of Carl N. Karcher, one of fast food’s pioneers. He quit school after eighth grade and moved out to California, where he began his own family. Carl bought a hotdog cart; and his wife Margaret sold hot dogs across the street from where Carl worked at a bakery. Carl eventually opened a Drive-In Barbeque restaurant. The McDonald brothers were also running their own restaurant, “McDonald’s Famous Hamburgers.” It was the McDonald brothers who began the Speedee Service System, “After visiting San Bernardino and seeing the long lines at McDonald’s, Carl Karcher went home to Anaheim and decided to open his own self-service restaurant.” ( 21). During this period many other fast-food places were started, such as: Dunkin’ Donuts, Taco Bell, and Wendy’s. According to Eric Schlosser, when asked about the changes in time Carl, who had grown up on a farm without running water or electricity, responded that he did not miss the old days. “I believe in progress” (28).
Now in days fast food restaurants franchises have become more popular in the last decade than ever before.
It is the goal of the food truck to find an advantage and develop an appeal that will raise the company above the competition. To do this trends and untapped potential markets will need to be explored. A food trucks main advantage comes in its mobility. Harrisonburg is a huge college town. James Madison is continuing to grow and pulls large amounts of students in every year. Mobility of the truck will give the truck the ability to target customers based on the target demographic.
All cooking and baking for the fast food will be done in the kitchen facility. This facility will be equipped with computerized deep fryers, commercial freezer and refrigerators, preparation tables, stoves, ovens, and other related equipment. One employee and one chef will be in charge in the kitchen.
The Baked Potato Restaurant will be a moderately priced 75 seat fast-food restaurant located in the beautiful city of London, offering family style menu and other different baked potato menus. The Baked Potato Restaurant new to the London area and have diversification opportunities by offering new food products in the new market. A major challenge facing baked potato is how to attract new customers, increase profits and make better use of its resources during the initial stage. As a new restaurant we face competition from the giants in the fast food industry.
There has been exponential rise in the number of eateries in most of the towns worldwide. This is partly brought about by the ballooning urban population, as well as the emergence of working middle class population who find themselves tied up by work in the cities they reside.
CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...
Even with this derogatory name, it didn’t stop this nationwide trend from spreading. Over 3 million food trucks exist in America in such cities like Portland, Oregon; Chicago, Illinois; Houston and Austin, Texas; Miami, Florida; Washington, D.C.; Boston, Massachusetts; St. Louis, Missouri; and of course Los Angeles, California. They started off selling sandwiches, tacos, hamburgers, and hotdogs which are the common, yet popular among customers. In 2008, gourmet food trucks appeared, selling specialty crepes, ribs, kabobs, seafood, and curry to just name a few. Now, dessert trucks, vegetarian, vegan trucks exist to satisfy the different eating habits of Americans.
Street vendors and caterers were available for people back then. Medieval travelers were able to go eat at inns, taverns, or monasteries. These forms of food services later improved during the time of the Industrial Revolution. They became the modern food services we know today due to the advances in technology, allowing mass production of foodstuffs, quicker distribution of goods, safer storage facilities, and better, more efficient cooking appliances. When transportations like cars, trains, and trucks arrived, it caused a high demand for more public restaurants.
Food trucks are becoming increasing popular in the past few years. You can find them in every city and even some town in America. I’m not just talking about hot dog or ice-cream trucks. I am talking about the trucks that sell things like crab cakes, barbeque, fancy desserts, fish tacos, or upscale grilled cheese. The world of food trucks has changed so much. “People are looking at L.A. as a hotbed of the street food movement. (Robbins)” I think it has to do with the nice weather. Venders can sell food almost everyday. Also a lot of people live there and they all need to eat. Food trucks are a fast and convenient way to get good food. “During the first LA street fest the pair had anticipated they’d draw around 5,000 to the downtown event, not the estimated 20,000 fans who waited up to two hours for red velvet pancakes, mini banh mi, and lamb roti roll-up. (Robbins).” This was four times the amount of people they thought would show up. This tells us that they had a better idea than they ever thought. If people are willing to wait in for food from for two hours you know they must have something better. One of the great things about food truck is they are able to move around. They can go to the people. For instance, if there is a concert or a sporting event they can park right outside and people will just come to them. Also social media has had a very positive impact on food trucks. The trucks can post their location so people will know where to find them. People can voice their options about the food they have eaten. If a truck sees that people don’t like one of their items they can find out soon and start selling food people what to eat. Or when people have ideas of what they like to see on the menu they can voice their
In America, many are not aware of the inequalities that exist in the Food Service. The food service sector has at least 125,951 companies and approximately 12 million employees with almost 7 million foreigners. This sector includes individually owned restaurants, mid-priced chains, quick service (fast food), hotels, and beverage establishments. Food service plays a major role in institutional establishments like schools, hospitals, prisons and meals on wheels. They cater to the tastes of their particular customers and are often leaders of food innovation. In the food service, we find: bartenders, wait staff, hosts, busboys, chefs, cooks, managers, and dishwashers .The food service workers perform a variety of customer service, food preparation and cleaning tasks, all that which are very important to keep a business running. More concerning , some of the major working conditions that foodservice workers face with daily is no health benefits and significantly low wages. These employees working in the food industry make it possible for millions of people to enjoy food in restaurants but are not being treated or appreciated fairly.