In the United States, food truck businesses are popping up in vast locations in cities and communities all over the country. Additionally, the different types of meals that are offered on food trucks have become an attractive commodity at national fairs that travels all over the country as well as schools. However, making a decision to become an entrepreneur is challenging and exciting; although, with hard work and determination your dream can become a reality. Furthermore, the decision to start a food truck business takes preparation, motivation, and working long hours seven days a week to build the business. Nonetheless, in this case study, the video explores and demonstrates different scenarios and lessons learned from two business …show more content…
However, owning a mobile restaurant on wheels also lowers your investment cost, as well as the daily cost of operating a business from day to day, versus owning a café. Furthermore, another advantage of a food truck is the fact that they are located in a secure parking lot. Not to mention that the location is provided with everything that is needed to run the business such as electrical hookups, a place to dispose of the grease, and industrial-sized sinks to wash the dishes. Also, having someone in place to assist with marketing, social media advertising, and food safety practice is an advantage of having a food truck business. Besides, keeping in mind that an ideal location for the food truck to be stationary on a daily basis is necessary for reaching a broad range of customers, is also an advantage of owning a mobile restaurant on wheels. Another great benefit of owning a food truck versus owning a restaurant is not having to worry about hiring a significant number of employees to run your …show more content…
However, before deciding to go into partnership together, Dan worked and trained as a butcher; while, Steve worked in financing (ABC News, 2013). Furthermore, some characteristics that are displayed by both owners is the fact that they knew exactly what they wanted to do as it relates to owning their own food truck business. Dan and Steve are both excited about being their individual boss, and finding a FedEx truck and turning it into a profitable business (ABC News, 2013). Additionally, despite all the odds that are against them, they both are determined not to give up; nonetheless, both men believe in preparations and with the help of a nonprofit organization by the name of ECDI their tenacity and drive is now a reality (ABC News, 2013). Dan and Steve were prepared by having someone to assist them with the marketing aspect of the business, and the social media that both contribute to the success of being food truck owners. Finally, the fact that they are the sole owners of their business, and both Steve and Dan are willing to put in the long hours each day to ensure that their business is a success is another characteristic of having a very successful business. Entrepreneurship Displayed in the Video The type of entrepreneurship that is displayed by Dan and Steve in the video is Pure Entrepreneurship. Both gentlemen who are from Columbus, Ohio started their business
This game was an important tool on showing how a business must adapt to new situations and react to market changes. We learned how difficult it is to pick a strategy and implement it into the dynamic market.
This book is important to business students because it shows that even the most seasoned executive runs into unexpected challenges and can find themselves in uncharted territory. Jim Barton’s experiences and lessons can be lessons for anyone. Any employee, whether they are support staff or a top executive, should always maintain an open mind and be ready to learn from a situation or the people around them at any time.
For a conclusion of this paper, it is within researched reasoning that this company needs to do something else to keep its competitive edge in the segment. There are many factors that could be considered for why this company needs to expand in this industry. Also there needs to be other attributes of the company that could be added to offer the consumer a better service. This could include services such as delivering directly to the home or having a pick up window or carry out service. The reasons for doing these things is to keep advantages over competitors, of which include bigger restaurant chains that are trying to enter the market.
Song, P. H., McAlearney, A., Robbins, J., & McCullough, J. S. (2011). Exploring the Business
Implementing new systems is expensive, and mistakes can be devastating. And for some concepts, it’s possible that the presence of employees is actually a restaurant’s competitive advantage. Compared with grocery stores and gas stations, many people come to restaurants exactly because they want some human interaction.
The purpose of this case study is to investigate and bring new insight to situations and behaviors within an organization. Case studies are learning tools which utilize social science research to identify and resolve individual and organizational challenges (K. Mariama-Arthur Esq., 2015).
It is the goal of the food truck to find an advantage and develop an appeal that will raise the company above the competition. To do this trends and untapped potential markets will need to be explored. A food trucks main advantage comes in its mobility. Harrisonburg is a huge college town. James Madison is continuing to grow and pulls large amounts of students in every year. Mobility of the truck will give the truck the ability to target customers based on the target demographic.
Eisenhardt (1989) states that case studies are particularly well suited to new research areas or research areas for which existing theory seems inadequate. This type of work is highly complementary to incremental theory building from normal science research. The former is useful in early stages of research on a topic or when a fresh perspective is needed, whilst the latter is useful in later stages of knowledge (Eisenhardt, 1989). This case study analysis begins with background information regarding the issues being faced by the ASDA grocery chain and continues with a look at best practices for effective change as applied to the problems facing ASDA. and then concludes with a look at how Kotter’s theory of change applies to being
Now, you have to figure out what to do and the answer may not always be easy or morally responsible. In this paper will discuss several topics surrounding a case study. The topics
Some of these strategies include: • Taking photos of my food and using the photos to advertise using menus and social media platforms • Using online food apps • Buying food at wholesale prices in order to keep the cost low. • The typical location of the taco bus is strategic to access by customers since it’s on a highway. • Price range- I will charge average prices and this will attract many customers I will use the basic plan of managing a restaurant but also allow for the incorporation of other ideas that might propel the business to acquire profit.
expense of going out to eat and will save the time wasted in driving to a restaurant,
...ded once they see that the sales will be increasing and tips will be larger. Good staff will increase good public relations which will result in better business. Marketing a restaurant is the most important part in running a restaurant. If a restaurant is not marketed, no one will know about the restaurant causing it to lose money to operate forcing it to close down. Prices on the menu should always be appealing to the restaurant target market and set towards the products on the menu. It is essential that a restaurant develops its staff to the fullest, for a strong staff creates better sales and the public is pleased .
Customer service by definition is the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business (Lucas, 2012, pg.7). In other words, it’s making the customer pleased so that they keep doing business with you all while making sure that the employees get along and work together well. In every business there is a form of customer service. Unfortunately, it is not always excellent or even decent. Some businesses just either don’t care or possibly just don’t have the training to deal with some of the obstacles that come with dealing with customers on a daily basis. I’ve been in the restaurant business for over 13 years and I can tell you that there are skills that some are born with and others need training on, yet either way they should be used whenever interacting with customers.
Food trucks are becoming increasing popular in the past few years. You can find them in every city and even some town in America. I’m not just talking about hot dog or ice-cream trucks. I am talking about the trucks that sell things like crab cakes, barbeque, fancy desserts, fish tacos, or upscale grilled cheese. The world of food trucks has changed so much. “People are looking at L.A. as a hotbed of the street food movement. (Robbins)” I think it has to do with the nice weather. Venders can sell food almost everyday. Also a lot of people live there and they all need to eat. Food trucks are a fast and convenient way to get good food. “During the first LA street fest the pair had anticipated they’d draw around 5,000 to the downtown event, not the estimated 20,000 fans who waited up to two hours for red velvet pancakes, mini banh mi, and lamb roti roll-up. (Robbins).” This was four times the amount of people they thought would show up. This tells us that they had a better idea than they ever thought. If people are willing to wait in for food from for two hours you know they must have something better. One of the great things about food truck is they are able to move around. They can go to the people. For instance, if there is a concert or a sporting event they can park right outside and people will just come to them. Also social media has had a very positive impact on food trucks. The trucks can post their location so people will know where to find them. People can voice their options about the food they have eaten. If a truck sees that people don’t like one of their items they can find out soon and start selling food people what to eat. Or when people have ideas of what they like to see on the menu they can voice their
The first step in any business is to think of or create a business idea. Without an idea, one cannot launch their business off the ground. A right direction is needed to create a business with a unique idea. However, other options include franchising or buying an existing business (1). Franchising allows an individual to run stores such as Burger King or McDonalds under the corporate name. It involves taking training classes and a heap of money in order to start a franchise. A Franchisee will have to buy products and services from the corporate entity they are franchising from, which is often required. Buying a franchise is like taking a piece of the pie from the company that is franchising and sharing that pie with everybody else. In addition having a franchise allows one to communicate and in essence become a big part of an added business opportunity (4). Franchising is far from easy to start and maintain for that matter. Starting a franchise involves a l...