Name and location of the business
As I mentioned earlier, I would love to start a business named Taco Bus, which involves serving various Mexican dishes. It will be located in the corner location of Nance road and Highway 72. This is a very high traffic area which is convenient for business location.
Target customers
My target customers are males and females of ages between 3 and 65. Their household income is estimated to be greater than $40,000. All races are welcome but this restaurant will attract whites, blacks, and Hispanics. I plan on having lots of English and Spanish speaking people. I will not entertain drunks and thugs in my business.
Major and minor categories of products offered
I will offer a variety of Mexican foods to the customers.
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Some of these strategies include:
• Taking photos of my food and using the photos to advertise using menus and social media platforms
• Using online food apps
• Buying food at wholesale prices in order to keep the cost low.
• The typical location of the taco bus is strategic to access by customers since it’s on a highway.
• Price range- I will charge average prices and this will attract many customers
I will use the basic plan of managing a restaurant but also allow for the incorporation of other ideas that might propel the business to acquire profit. Customer service will be taken very seriously, and my employees will be empowered to make the necessary decisions to make every customer happy.
The name of the business is Taco Bus; it will be written in font size 100, Calibri (Body) and the color will be orange.
Taco Bus
Pricing philosophy
I will employ cost-plus pricing in my restaurant to guarantee a
The article is talking about how Taco bell is inventing something that was supposedly existing. But taco bell had different ways of selling their quesalupas to people, their target market is usually the younger crowd looking for cheap good tasting food. So of course the people are going to go to taco bell, and try everything new that they come out with. Taco bell was striving to be different from other fast food places and brain wash teens into thinking their fast food, food, is better than all of the other fast food places. The article says that they are trying to copy REAL Mexican food, and taco bell is brainwashing people into thinking they are coming out with all of this “NEW” Mexican food. When in reality it is all just copied from old
I want to be a very successful operator/owner. I want to out sell any other restaurants in my area.
Panera Bread is a “fast-casual” restaurant that provides a variety of sandwiches, soups, smoothies, and baked goods. They are in between the typical fast food restaurants and the sit down dinning. They offer high quality, healthier products at a fast pace. They are focused on the broad differentiation strategy. They differentiate themselves from their competition in many ways. You can chose to take it to go or sit down and dine in an alluring atmosphere. Some Panera Breads have fireplaces, cozy seating, higher quality furniture and gathering rooms to make you come in and relax or come in and do some work. With an advantage to their competition, Panera has the relaxed atmosphere, quick service, healthier options, at a reasonable price that puts them above others.
The restaurant business is a challenging industry and if a company has a strategy that works for them as well as their employees, it should stay the course and tweak as needed.
The Santa Fe Grill is a relatively new Mexican restaurant that was started by two former business students from the University of Nebraska, Lincoln. The idea sparked after the two roommates who were both interested in pursuing entrepreneurial interests decided that a Mexican restaurant in their city would be highly successful. While taking an entrepreneur class at the University, the plan for the business began coming together. Their main focus was to create a restaurant that would feature the freshest ingredients, as well as a lively atmosphere, cutting edge advertising and marketing, plus exceptional service for customers. (Research Methods, Pg. 19) By doing so, the students hoped that they could fulfill their dreams of ownership.
Table of Contents Executive Summary 1 Who We Are 1 What We Sell 1 Who We Sell To 1 Financial Summary 2 Company 3 Company Overview 3 Mission Statement 3 Management Team 3 Products and Services 4 Products and Services 4 Competitors 4 Target Market 5 Market Overview 5 Market Needs 5 Strategy and Implementation 6 Marketing Plan 6 Financial Plan 7 Revenue Forecast 7 Personnel Plan 8 Budget 9 Profit and Loss Statement 11 Appendix 14 Revenue Forecast 14 Personnel Plan 15 Budget 16 Profit and Loss Statement 18 Executive Summary Who We Are Weekend Tacos is a successful two-person taco & beverage catering service in the counties of Orange and Los Angeles. It is owned and operated by Luis Hernandez. Growing the business will require an investment in
Panera Bread is a part of the Full-Service Restaurant Industry. The full-benefit restaurant industry is the place one can go to appreciate a feast and be served, and its a standout amongst the most helpful administrations on the planet. The full administration industry offers more menu classifications, including starters, mixed greens, sweets, dishes, sides, and refreshments. It is expressed that the full-benefit industry represents around 39 percent of foundations. As expressed for the situation Panera Bread is the pioneer of the "quick easy" portion of the restaurant business. In 2011, it had corporate incomes of $1.8billion, framework wide store incomes of $3.4 billion, and normal offers of $2.3 million every store. Panera Bread sees around 6.5 million (by and large) clients a week at all Panera areas (Thompson, Gamble, Strickland, Peteraf).
Summary: Oven manufacturer of France created a company known as the “Au Bon Pain,” the company was filled with commendable ideas and turned a marginal profit. Until a venture capitalist by the name of Louis Kain came along, in his travels Kain came across the opportunity to purchase the “Au Bon Pain,” and did because he thought it would be a worthy investment. Kain, then proceeded to open numerous locations across France, he had great items for consumption, but something was missing. After opening more than ten sites and had no good fortune Kain came across a gentleman by the name Ronald Shaich, who also owned a small company known as “The Cookie Jar Bakery.”
The kitchen will need to be equipped with a commercial stove, refrigerator, freezer, walk-in cooler, oven, microwave and a small commercial dishwasher. The walk-in cooler will need to be custom built. Additional start-up expenditures will consist of dishes, silverware, furniture, food inventory, rent deposit and marketing costs. The floors will be black and white tile in a checkerboard layout, curtains and tablecloths will be red and white also in a checkerboard pattern, vintage 1950s rock & roll décor will be purchased to provide a unique atmosphere that. The business sign will be large enough to be seen from the street and will be designed to capture the uniqueness of the diners’
The end goal of this proposal is to come up with a food truck that will be located in Harrisonburg. A demographic will be targeted and marketed to. The food truck will not be tied down to one spot but will, move around the Harrisonburg area, based on the ever evolving market. The food truck will come up with a specialized menu with a limited variety, but focus on quality. Many people do not like the monotony of everyday food choices, and often look for new places. The food truck will try innovative choices that break away from the monotony of everyday choices. It will be the goal to offer a niche food choices that are unique and can be made quickly and affordable. Not only will the niche food be offered but along with drinks and sides that complement the main food offered.
Banner: We will print some banners regarding our restaurant’s opening day with the details and hang around the Tronoh area to spread the news.
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
When most people think about an eventful or memorable place, they almost certainly would not picture a bus. As we all know, buses are not exactly attractive. The design scheme is the same in almost every bus: rows and rows of brown seats, a thin black aisle down the middle of the bus, hundreds of hazy windows, and the big, lemon-yellow exterior. Not many people, I am sure, would consider buses to be an important part of their lives. However, if a person were to think about it, they would realize that they probably have had at least one memorable experience in their life that took place on a bus.
The name of my café is star bean cafe. Every year approximate 50,000 to 80,000 student and 10, 0,000 visitor are entered in New Zealand so that my main goal are those students and as well as local people and commercial people.
• Adults will not thinking of the price, they will order all the food they want. • But the price is worth it for the food • There location are near the schools and their target market should be the students but the students can’t afford the price so it will be a big impact with your sales because student that can’t afford will not eat in their restaurant PLACE • Daptian, V. Conception • Near the school they could target the teachers or the employees working in the university • Their location is in not that showy, it’s like a hiding spot and he his location have many different and affordable foods. PROMOTION • They have credit card payments • They have facebook page for the reviews • The students with credit cards can pay for their meal.