Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Identifying market segments and targets
Market segments and targets
Market segments and targets
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Identifying market segments and targets
Table of Contents
Executive Summary 1
Who We Are 1
What We Sell 1
Who We Sell To 1
Financial Summary 2
Company 3
Company Overview 3
Mission Statement 3
Management Team 3
Products and Services 4
Products and Services 4
Competitors 4
Target Market 5
Market Overview 5
Market Needs 5
Strategy and Implementation 6
Marketing Plan 6
Financial Plan 7
Revenue Forecast 7
Personnel Plan 8
Budget 9
Profit and Loss Statement 11
Appendix 14
Revenue Forecast 14
Personnel Plan 15
Budget 16
Profit and Loss Statement 18 Executive Summary
Who We Are
Weekend Tacos is a successful two-person taco & beverage catering service in the counties of Orange and Los Angeles. It is owned and operated by Luis Hernandez. Growing the business will require an investment in
…show more content…
We serve private, corporate, and non-profit events in LA and Orange County.
Luis Hernandez is founder and 100% owner of Weekend Tacos, a sole proprietorship.
Mission Statement
Our mission is to create a reaction with our authentic and bold flavored tacos and beverages.
Management Team
Weekend Tacos will be managed by Luis Hernandez on a week-to-week basis. He will devote 100% of his time towards the business. Kristin Keller will join me six moths into the business to assist with marketing and food prep. Another key employee will join the team one-year into the business. Products and Services
Products and Services
Weekend Tacos will offer traditional Mexican tacos and beverages. Tacos include a variety of meats, such as: asada, chicken, chorizo, al pastor, and carnitas. Rice and beans will be served as side dishes. Beverages include: horchata, jamaica, pineapple, watermelon, and lime.
Weekend Tacos will work with Heartland Meat Co. to develop the right product mix. The beverages will be homemade through a family recipe.
Competitors
There are a variety of catering businesses in the Orange and LA County areas. Some of the closest in terms of location and quality include the
In the beginning, Burciaga provides a brief history when Taco Bell was established. First starting in Mexico City and then spreading throughout the United States, the chain sold “mild imitations of the real thing” (382). Many Mexican businesses and people protested against Taco Bell because unlike homemade tortillas made from hand, they used “prefabricated hard tortilla shells” (383) that tasted nothing like real Mexican tacos. Additionally, the restaurant also combines food and makes up names so that it appears different. From Enchiroto, a combination of a burrito and enchilada, to Cinnamon Crispas, known as bunuelos, Burciaga points out that “the Taco Menu can be a mystery if one is not familiar with the renamed food items” (383).
Form 10-K Chipotle Mexican Grill, Inc., 2011. 1.2 Product Offering Chipotle’s cuisine is Mexican. Their menu consists of burritos, tacos, burrito bowls, and salads prepared with fresh ingredients employing classic cooking methods. The customer proceeds down an assembly line, choosing the various components of their meal as they proceed. They have recently created a children’s menu offering smaller portion sizes.
Along with Elvis, you will find an array of wooden fish and hubcaps as part of the décor in any Chuy’s restaurant. Part of the reason why Chuy’s is so successful is due to its unique, lively, casual atmosphere that is also family and kid friendly. The bright and colorful décor is only the beginning. The menu consists of homemade recipes from New Mexico, South Texas, and Mexican border towns. Fresh ingredients are used daily and special dishes are prepared in the kitchen each morning. Customers have the option of seven different sauces, vegetarian plates, custom orders and never ending baskets of chips and salsa. If it is happy hour and you are craving a margarita, Chuy’s has you covered. They also prepare their signature margaritas with fresh ingredients and serve them frozen or on the rocks. Their portions are substantially large give...
The article discusses how Panera Bread had to rethink its service model seven years ago. Customers had to wait in line approximately eight minutes to place an order. Furthermore, ten percent of the time, the orders were incorrect. As a result, the company decided that online ordering was the solution to their problem. In 2012, the organization opened a Panera prototype in Braintree, Massachusetts to test the elements of “Panera 2.0”. “Panera 2.0” consisted of self-order kiosks, delivery, digital ordering and a new practice of bringing food to customers’ tables. Getting the right process took Panera Bread over six years. However, all the time spent and money invested paid off for the company. Panera is now recognized as one of the best-performing chains in the industry. In addition, a quarter of the company sales come from online ordering and customers waiting time to place an order reduced to one minute. In 2016, the company posted its best sales growth in four years, outperforming the industry average by 6.5% points.
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
After an eventful night of dancing at nightclubs, I never expected to have the most flavorful tacos reach my mouth. At four in the morning we found ourselves at a small, local hole-in-the-wall where most tourists would not be caught dead at. Even though they were the greatest tacos I have ever had, what I ate most while I was there was tortilla soup. Topped with melted cheese and strips of fried tortillas I devoured a bowl from a place our friend Oscar worked at, Margarita Grille. I am not a soup person but this is something I still crave weekly, as well as the salsa they served. Fresh roasted tomatoes were crushed at our table and mixed with garlic, onions, jalapenos, cilantro and juices of a lime. A scoop of the colorful vegetables on a warm, salted tortilla chip will satisfy your taste buds and keep you going for more. Because Margarita Grille was only a couple blocks from our hotel in the “old town” of Puerto Vallarta, we ate there five or six times. Being an outdoor restaurant, there were always stray cats meandering around for scraps of dropped food. People were told not to feed them, but I think they were a pleasant reminder of being away from
Despite the economically uncertainty Pret A Manger keeps on thriving in the U.S. fast food market. It’s growing fast, with huge success. Pret is proving to the world its a big threat in the sandwich industry. In 2011, U.S. sales up 40% from the year before, “the company’s overall profits grew by 37% in 2010, and annual workforce turnover is only 60%, compared to fast food industry averages of 300-400%.” (Smart Advantage)
The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.
PepsiCo can potentially acquire California Pizza Kitchen and integrate it in the company’s decentralized management approach. Since PepsiCo executives have experience in the quick service food industry, it should not be a reach for the company to successfully run this casual dining restaurant. For this venture to be successful, it is imperative that management cut down the operating costs at California Pizza Kitchen through the PepsiCo Food Systems distribution network and improve on the 3.1% operating margin that California Pizza Kitchen is currently operating at.
Burritos are more popular in states like in Sonora or Sinaloa, however something really popular in Mexico City are tacos. And not talking like the ones from Taco Bell, but actual tacos. When walking around the city, something easily found are street food vendors. There, you can find a big variety of tacos such as pork, steak, chicken,fish, and the most popular, al pastor (pork and
Abstract This paper explores the business strategies Chipotle is using for operations. Analyzing financial and operations data to discuss areas of concern as well as areas where Chipotle Mexican Grill is doing well. Discussions will include the importance of Chipotle’s menu preparation strategy and menu integrity. The marketing strategies
Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business. Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company. Expansion using the franchise model provided many upside benefits for Panera, while limiting the downside r...
The Santa Fe Grill is a relatively new Mexican restaurant that was started by two former business students from the University of Nebraska, Lincoln. The idea sparked after the two roommates who were both interested in pursuing entrepreneurial interests decided that a Mexican restaurant in their city would be highly successful. While taking an entrepreneur class at the University, the plan for the business began coming together. Their main focus was to create a restaurant that would feature the freshest ingredients, as well as a lively atmosphere, cutting edge advertising and marketing, plus exceptional service for customers. (Research Methods, Pg. 19) By doing so, the students hoped that they could fulfill their dreams of ownership.
Hector Fernandez is a restaurateur running a successful Mexican restaurant in Taos, New Mexico. For his restaurant, Hector created an own salsa, which is different than the salsa available on the market (and superior in the eyes of his customers). He got encouraged to start selling his salsa regionally in the state. Thus he contacted a marketing agency to assist him with setting up a new brand to promote the salsa.
It has a certain Mexican theme and feel to it and claims to be the best place for pub grub and karaoke. They have a wide array of meals to choose from but the burgers and nachos are always a hit and the most ordered meal off the menu. OBSERVATIONS 1. Large Consumption of Beer