Tacos Executive Summary

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Table of Contents
Executive Summary 1
Who We Are 1
What We Sell 1
Who We Sell To 1
Financial Summary 2
Company 3
Company Overview 3
Mission Statement 3
Management Team 3
Products and Services 4
Products and Services 4
Competitors 4
Target Market 5
Market Overview 5
Market Needs 5
Strategy and Implementation 6
Marketing Plan 6
Financial Plan 7
Revenue Forecast 7
Personnel Plan 8
Budget 9
Profit and Loss Statement 11
Appendix 14
Revenue Forecast 14
Personnel Plan 15
Budget 16
Profit and Loss Statement 18 Executive Summary
Who We Are
Weekend Tacos is a successful two-person taco & beverage catering service in the counties of Orange and Los Angeles. It is owned and operated by Luis Hernandez. Growing the business will require an investment in …show more content…

We serve private, corporate, and non-profit events in LA and Orange County.
Luis Hernandez is founder and 100% owner of Weekend Tacos, a sole proprietorship.
Mission Statement
Our mission is to create a reaction with our authentic and bold flavored tacos and beverages.
Management Team
Weekend Tacos will be managed by Luis Hernandez on a week-to-week basis. He will devote 100% of his time towards the business. Kristin Keller will join me six moths into the business to assist with marketing and food prep. Another key employee will join the team one-year into the business. Products and Services
Products and Services
Weekend Tacos will offer traditional Mexican tacos and beverages. Tacos include a variety of meats, such as: asada, chicken, chorizo, al pastor, and carnitas. Rice and beans will be served as side dishes. Beverages include: horchata, jamaica, pineapple, watermelon, and lime.
Weekend Tacos will work with Heartland Meat Co. to develop the right product mix. The beverages will be homemade through a family recipe.
Competitors
There are a variety of catering businesses in the Orange and LA County areas. Some of the closest in terms of location and quality include the

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