Chuy’s Tex-Mex Restaurant started in 1982 in Austin, TX off Barton Springs Rd. It was the vision of two friends, Mike Young and John Zapp. They wanted to create a restaurant that offered quality food, diverse options, and affordable prices. The first location was in an old, abandoned BBQ shack with limited room and space, but it would certainly do. Mike and John ran low on their budget for décor and ended up with $20 to spend. John went out to find as much décor as possible. “You can’t fake cheap.” said, John. One of the items John came back with was a velvet canvas of Elvis; thus the beginning of the signature culture and environment provide by Chuy’s. John and Mark say, “If you’ve seen one Chuy’s, you’ve seen one Chuy’s.” The one common denominator found in each location is the Elvis Shrine. From the very beginning The King has played a part in this successful restaurants growth and development.
Along with Elvis, you will find an array of wooden fish and hubcaps as part of the décor in any Chuy’s restaurant. Part of the reason why Chuy’s is so successful is due to its unique, lively, casual atmosphere that is also family and kid friendly. The bright and colorful décor is only the beginning. The menu consists of homemade recipes from New Mexico, South Texas, and Mexican border towns. Fresh ingredients are used daily and special dishes are prepared in the kitchen each morning. Customers have the option of seven different sauces, vegetarian plates, custom orders and never ending baskets of chips and salsa. If it is happy hour and you are craving a margarita, Chuy’s has you covered. They also prepare their signature margaritas with fresh ingredients and serve them frozen or on the rocks. Their portions are substantially large give...
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...riendly staff help recommend favorite dishes. You can request more of or a side bowl of one of seven sauces. They will take custom orders and substitutions. The food is delicious and decently priced for the amount you receive on your plate. The margaritas help consumers unwind and the fact that the environment is kid friendly makes it the perfect place to enjoy good Tex-Mex food with the family. They maintain consumers by continuously providing an entertaining and unique dining experience, good customer service and fresh ingredients. Chuy’s also keeps up to date with current trends and fads by creating silly t-shirts with their logo. They know what is entertaining and offer consumers a way to advertise their food and incorporate a witty comment from their favorite T.V. show at the same time. They provide the perfect pair; entertainment and food. Well done, Chuy’s.
The main consumer characteristic that Cracker Barrel Old Country Store sets their standards on is “Pleasing people”. (Etzel, Walker, Stanton. 2001 pg. 204) A review of the Cracker Barrel Old Country store states, “This restaurant has a combo of good food, good service, and atmosphere. The gift shop is trendy, and affords one a place to browse. Do your browsing after the meal, for service is fast and efficient. One dines among country antiques that serve as decor. The country plates are a delight, and one must try the daily specials. Don't order dessert if you're not hungry. The blackberry cobbler and lemon icebox pie are superb. This is home cooking with affordable prices and great atmosphere.” (http://stlouis.citysearch.com/profile/3855636) Cracker Barrel stores appeal to both the traveler and the local customer and have consistently been a consumer favorite. Cracker Barrel was ranked as the top family dining chain for the eleventh consecutive year in the 2000 Restaurants & Institutions magazine "Choice in Chains" annual customer survey. It was also named “Best Family Dining” restaurant by Restaurant & Institutions magazine for the tenth consecutive year. The R&I award is based on a national consumer survey that evaluates chains on seven separate attributes: food quality, menu variety, value, service, atmosphere, cleanliness, and convenience. For 2000, Cracker Barrel scored highest among family dining establishments on every one of the attributes.
Everyone wants their food to taste superb when going out to eat. Both restaurants served excellent homemade chips and salsas as well as queso dip. Reading the menu to order was no problem and both places had a wide variety of options to choose...
There is nothing better than an amazing homemade hamburger from In-n-Out. Opened in 1948 by Harry and Esther Snyder, In-n-Out is a hamburger restaurant that at was established in Baldwin Park, California. Harry and Esther opened the hamburger shop saying that they wanted to have: “the freshest, highest quality food you can buy...friendly service in sparking clean environment”(“The History of In-n-Out”). It is said that In-n-Out was the first drive-thru experience for customers to have. After two years of serving people in their opinion the freshest food people could get from fast food the opened the second restaurant(“The History of In-n-Out”).After 28 years of being open, Harry Snyder died of lung cancer leaving his company to his, at the time, 24 year-old son Rich. Rich worked at the restaurant his whole live and refused to change anything his parents had established:”There is money to be made by doing those things, but you lose something and I don't want to lose what I was raised with all my live”(“The History of In-n-Out”). The only thing Rich ever changed was adding lemon lime soda to the menu, other than that there was no changes to the original menu. There is however a secret menu only true lovers of the burger spot know of that consists of animal style fries, and a hamburger with grilled onions. In 1992 the restaurant moved for the first time to Las Vegas, but sadly Rich only got to see that expansion because of his death in a
Chipotle is my favorite place to eat. As I am sure it is for other people. Chipotle is a fast food Mexican grill. They are most known for how big they make your burritos. Now it is fast food but it isn’t actually fast, they’re like a restaurant but without the wait. They serve all naturally raised meat and organic beans. So there food is pretty healthy and worth eating. The employees are always nice and it just a great place to eat over all. Chipotle is a great choice for a quick fast food stop because it gives great service, atmosphere, food and value. My experience there is always a good one.
A. Attention getter- Do you Know that Chipotle uses organic ingredients and naturally raised chicken, pork and beef?
Each organization big or small has its own values, ways of doing things and assumption that it operates in. The principles and ethics that exist in each of these companies are the baseline through which the company operates its affairs. This is what can be called as that organization’s culture. The culture in existence has an impact on the productivity, effectiveness and efficiency (Keyton, 2011). The basis of setting the most appropriate culture of a company is not only to move or increase the profitability but also to make the stakeholders happy and satisfied. One aspect of that is the employee or the human resource the firm who put their expertise in the firm and add a bit of creativity and innovativeness to move the products. Chick-Fil-A operates in a competitive industry thus it requires all the stakeholders.
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
The restaurant has a liquor license and serves beers on tap, wine, and mixed drinks. Some of the most popular drinks are the mimosas. The price point for both drinks and food is very reasonable, particularly for a fish restaurant. Even most of the dinner entries are under $20. Lowcountry is a true neighborhood place, where people often come to eat several times a week. The small, intimate environment and the attractions of good, filling food mean that many of the diners know the wait staff by name and feel as though they belong to a community or a family when they walk through the
After an eventful night of dancing at nightclubs, I never expected to have the most flavorful tacos reach my mouth. At four in the morning we found ourselves at a small, local hole-in-the-wall where most tourists would not be caught dead at. Even though they were the greatest tacos I have ever had, what I ate most while I was there was tortilla soup. Topped with melted cheese and strips of fried tortillas I devoured a bowl from a place our friend Oscar worked at, Margarita Grille. I am not a soup person but this is something I still crave weekly, as well as the salsa they served. Fresh roasted tomatoes were crushed at our table and mixed with garlic, onions, jalapenos, cilantro and juices of a lime. A scoop of the colorful vegetables on a warm, salted tortilla chip will satisfy your taste buds and keep you going for more. Because Margarita Grille was only a couple blocks from our hotel in the “old town” of Puerto Vallarta, we ate there five or six times. Being an outdoor restaurant, there were always stray cats meandering around for scraps of dropped food. People were told not to feed them, but I think they were a pleasant reminder of being away from
Pinchers’ is a true haven of Floridian atmosphere. Whether the canopy of inflatable parrots and rafts or the walls of island memorabilia ranging from autographs to record covers to pictures of fish, Pinchers’ welcomes the diner with a flare of Caribbean leisure and pleasure. The style remains very familiar, from the open kitchen where chefs concoct the food before the patrons to the paper-bag coverings flung over the tables. Drinks come in jars, napkins are found in the form of paper towels situated next to the tables, and salt is found within a beer bottle. This is truly a welcoming restaurant which calls to the deepest senses of salt, sand, and seawater located in the depths of the soul.
Likewise, there are some results that can be made from having Mexican cuisines restaurants in America. Generally speaking, Mexican restaurants tend to be heavily stereotyped because, “when most Americans think of Mexican cooking, it’s more fajitas, burritos, and nachos that come into mind” (Wolcott). Neither of those choices are real authentic food to the Mexican culture but Americans choose to think of it as one because they can be misinformed by the cuisine. Thus, Jennifer Wolcott explores Rick Bayless’s cookbook in which he aims to knock down the stereotypes that come with Mexican cuisine. Specifically, “he is on a mission to help others get beyond these stereotypes and experience the fresh ingredients, vibrant flavors, and lively communal
Cilantro Tamales isn’t a typical Mexican restaurant. Upon entering you are immediately greeted with warm smiles, and are led to a bamboo chaired table with all sorts of hot sauces and other sizzling toppings to greet you. The air is filled with spices. The cinnamon and jalapeño aromas mingle and make the mood rich. Every dish on the menu seems delicious and it is always difficult to decide what to order. I always think that any dish which I don’t try gives me the excuse to come back again. Everyone who eats at Cilantro Tamales gets to have an unlimited amount of their fresh, homemade salsa with warm, salty tortilla chips. The thick chunks of tomatoes and onions with hot peppers and cilantro make a perfect combination for anyone’s taste buds. The waiters and waitresses carry immense trays burdened by the weight of great tasting meals, and each dish has enough on it to make mountains jealous. The delicious food is not the only reason Cilantro Tamales stands out. The restaurant itself is rich with culture and flavor. All the walls are a shade of bright yellow or sun burnt orange and red, which add to the Mexican feel. On the walls are historical black and white pictures of Mexico and its people which act as cultural memories of times past. The Latin and Mexican dance music can always be heard in the restaurant. I sometimes can’t help but move to its invigorating rhythm. An interesting facet to the restaurant is the hand crafted pottery.
The Santa Fe Grill is a relatively new Mexican restaurant that was started by two former business students from the University of Nebraska, Lincoln. The idea sparked after the two roommates who were both interested in pursuing entrepreneurial interests decided that a Mexican restaurant in their city would be highly successful. While taking an entrepreneur class at the University, the plan for the business began coming together. Their main focus was to create a restaurant that would feature the freshest ingredients, as well as a lively atmosphere, cutting edge advertising and marketing, plus exceptional service for customers. (Research Methods, Pg. 19) By doing so, the students hoped that they could fulfill their dreams of ownership.
Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013).
The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).