Focus Group Interview Essay

1014 Words3 Pages
bulb-icon

Recommended: Impact of diversity on individuals

Discussion Questions

You can help your firm innovate by creating a culture in which all employees are actively encouraged to put ideas forward. But how do you get the best from people and encourage them to be at their most creative Allocate time for new ideas to emerge. For example each team would have set aside time for brainstorming as well as held regular group workshops and arrange team days out. Each team involved in a brainstorming session is likely to be more effective than the sum of its parts. Individuals within the team can feed off each other exploring, testing and refining ideas. You should also give individuals the space to reflect privately on their work if you think they need it. The teams as well as the company probably took …show more content…

The group usually consists of volunteers gathered to discuss a particular product or idea. They are asked a series of questions or are given statements to which they freely share their opinions, ideas and reactions. They may also be asked to try a new product or sometimes react to a particular show or film they have just viewed. All their responses are viewed and studied to measure the reaction of the larger market population. Focus groups are usually tools used by the advertising industry to measure the potential impact of a new product. Using survey software to administer survey research is a powerful tool that market researchers use to gather data. Advanced survey software providers have survey solutions for all modes of survey research, including: online surveys, paper surveys, phone surveys, to the more recent introduction of mobile surveys. Available survey solutions have led to widespread use of quantitative surveys, across all survey modes, to collect, analyze, and use data to formulate strategies for a more effective business model, create targeted marketing strategies, enhance customer service, and much more. Executed correctly, survey research can benefit market researchers with reliable and useable data, and improve research

Show More
Related

  • Swot Analysis For Red Sox

    809 Words  | 2 Pages

    The methodology of this research project included both qualitative methods and quantitative methods. The qualitative methods were used for primarily background information and specific examples of respondents that would be considered part of the target market. The quantitative methods included a distributed survey and a collection and analysis of the results using statistical software.

    Read More

  • Steven Kerr

    1467 Words  | 3 Pages

    ...resent diversity within the labor force and “each of them will also have networks of professional associates whose knowledge they can tap in order to solve problems and accomplish tasks. Needless-to-say, diverse people will have diverse networks and provide your company with a vast and diverse meta-network at your disposal” (p.1). In short, in supporting of creativity, innovators essentially need the backing from top leaders, and without that support, many initiatives may break down or die on the vine (Harvard). For any idea to be successful, it is vital that it is aligned with company strategy; there is more likely to occur naturally when top executives involve and take the lead with a idea or creativity initiative and this is a main reason why management commitment is a key factor in the accomplishment of any idea or innovation process (Baumgarther, 2010).

    Read More

  • Support Groups Essay

    675 Words  | 2 Pages

    During the rehab process, patients receive much more than therapy and counselling. They learn a lot about addiction and what it takes to stay on the path of recovery. In many cases, they also learn the value of having one or more support groups. For many years now, counselors have placed a great deal of value on promoting the idea of "one addict helping another addict." In fact, who would know more about the recovery process than someone who has successfully lived it?

    Read More

  • The Focus Group: Mister Squishy

    1293 Words  | 3 Pages

    The Focus Group was then reconvened in another of Reesemeyer Shannon Belt Advertising’s nineteenth-floor conference rooms. Each member returned his Individual Response Profile packets to the facilitator, who thanked each in turn. The long conference table was equipped with leather executive swivel chairs; there was no assigned seating. Bottled spring water and caffeinated beverages were made available to those who thought they might want them.

    Read More

  • Social Work Interview Essay

    1032 Words  | 3 Pages

    Social workers are viewed by the world to be “fixers” in society. The general public sees social workers as just “people who work in child protective services”, they do not know about the other things that social workers are also involved in. I interviewed, Stuart Brewster, a therapist for children and families, he graduated from the university of Washington with a masters degree in social work.

    Read More

  • Focus Group Reflection: Mentoring And Coaching

    952 Words  | 2 Pages

    ...practices and ethical conduct toward students, professional colleagues, and community members. I could tell they maintained the dignity of their profession, demonstrated integrity, and exemplified honesty.

    Read More

  • The Lieutenant Of Inishmore By Martin Mcdonagh

    1653 Words  | 4 Pages

    The theatrical genre of Black Comedy is a powerful one that combines satire and humor to talk about taboo topics or those that are uncomfortable, giving viewers a different way of looking at and discussing multi-faceted social and political issues to create a release of emotions. This example stands out in the play “The Lieutenant of Inishmore” by Martin McDonagh where even though it uses such conventions of Black Comedy as shock effects to keep the audience’s attention, it does not forget about thought-provoking humor. This kind of humor acts as a cathartic experience where we can face hard lessons on how humans behave both individually as well as within society. This method works best when scrutinising Ireland; a nation with the longest history

    Read More

  • Qualitative Research Interview Essay

    1432 Words  | 3 Pages

    The term methodology refers to the way in which we approach problems and try to find answers and in social science, it applies to how research is conducted, our assumptions, interest and purposes shape which methodology we choose (Steven, 2016:3).Qualitative research is understanding people from their own perspectives, their viewpoint and experiencing reality as they experience it. Qualitative research has many approaches or methods of collecting data and one of them is an interview which I have chosen to explain further based on it as a method of collecting data. The interview is the most common method of data gathering used in qualitative research and it is used in deferent ways by every main theoretical and methodological approach.

    Read More

  • Focus Group Research Essay

    1533 Words  | 4 Pages

    Neuman (2014, p. 470) explains that focus groups provide a natural setting for participants to not only share in the free flow of opinions, but also engage and interact with one another’s responses. In addition, Rabiee (2004, p. 655) describes focus groups as an important method of involving clients in designing and developing practice approaches and evaluating services. While the aim of this study is to identify supportive responses and attitudes that enhance the process of disclosure, it will also reveal negative responses, attitudes and behaviours that act as barriers to disclosure. Ultimately, the study hopes to increase the effectiveness of IPV intervention by HPs so that women may gain access to timely and appropriate support to increase their safety. To achieve this aim, the study uses a qualitative design and a phenomenological framework in the form of focus groups to gain the perspectives of IPV survivors through their lived experiences and contact with HPs (Neuman 2014, p. 103; Yüksel & Yildirim 2015, p. 1). Specifically, the use of focus groups is considered an appropriate method for this study because it provides a platform for open expression and interaction through shared experiences

    Read More

  • Colgate Palmolive

    924 Words  | 2 Pages

    As part of its innovation strategy, Colgate Palmolive (CP) decided to manufacture a new product-toothbrush in the early 90s. This was after some extensive research was done to determine consumer purchase behavior and the extent of competitive rivalry in the industry. According to Allprojectsmba.com (2010), research can be done by using a number of methods to collect the data that are analyzed to draw conclusions. Such methods include interviews, focus group, questionnaires and online research. Interviews can be done either one on one or via the telephone where the researcher/interviewer selects a sample that is representative of the whole consumer population. The interviewer asks and interacts with each person in the sample to pick up the information he needs. Alternatively, questionnaires can be produced and mailed to respondents who fill them and ...

    Read More

  • Focus Group Essay

    702 Words  | 2 Pages

    Through the use of focus groups and semi structured interviews relevant data was collected as participants contributed tremendously regarding the topic of research. The focus group session gave a shed load of information with the main topics highlighted being: the benefits gaming had on a child’s educational life, their thoughts on why the media portrayed online gaming as a destructive device, why they thought parents didn’t see the appeal of computer games, whether children imitated the negative behaviours they were exposed to while gaming, the lack of educational apps on offer to female computer gamers and most shockingly how children young as 8 were given access to games over 18+ and social networking websites. A majority of the children

    Read More

  • Focus Group Reflective Essay

    493 Words  | 1 Pages

    Moving forward with the decision of Kathy Moser and the teachers to not proceed with the intervention, we as a group decided to focus on our poster. After each group member was assigned their perspective task everyone began working on their individual parts. Lilia and myself were going to focus all our attention on the focus group. When I had a one on one meeting with Dr. Gabb earlier this week she informed me that the focus groups would be completed by her. Dr. Gaab and myself went on to discuss a few options for Lilia and myself. During our meeting, it was brought up to Dr. Gaabs attention that both the teachers and Ms. Moser wanted more information on what exactly we were doing with our research. For example, they wanted to know the reasoning

    Read More

  • Creative Work Environment Essay

    1018 Words  | 3 Pages

    Innovation has become a critical element for a business to be successful. More emphasis is placed on creativity as it is the core that drives innovation within a company. Businesses must provide a conducive work environment to produce and grow a creativity amongst its employees. We will discuss the five critical component to a creative work environment which include challenging work, organization encouragement, supervisor encouragement, work group encouragement, lack of organization impediments and freedom.

    Read More

  • Community Interview Essay

    549 Words  | 2 Pages

    In the last Blog Post, I formulated a few questions and conducted an interview with a classmate about her K-Pop community and her connections with people in this community. During the interview, I learned skills in forming question for interview and write an organized interview. First, I learned that as an interviewer, I must ask questions specifically and guide the interviewee to give more information. For example, I wrote a question “Who are in this community” I asked this question because I want to know more about the members in her community.

    Read More

  • Chapter 3 Research Methodology Essay

    4563 Words  | 10 Pages

    Research which is also known as the search for knowledge is an art of scientific search for specific information. According to Clifford Woody, the research includes defining and redefining problems, formulating hypothesis and suggested solutions, collecting, organising and evaluating data, making deductions and reaching conclusion and further testing whether the conclusion will fit into formulating hypothesis. Research Methodology is a scientific and systematic way of finding solution to a problem. In this research, researcher has studied various steps for research like problem along with the logic behind them. For this study, researcher must know various research techniques like mean, mode,

    Read More

More about Focus Group Interview Essay

Open Document