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Product pricing and strategies
Product pricing and strategies
What influences the content of the film industry
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The case is set out in a period where leading film product producing company, Kodak is faced with competitive pressures and market share losses. According to the case, between January 17 and January 24 1994, Kodak has lost 8% of its value, due to rumors of a price cut. Kodak’s market share over a 5-year period has also fallen from 76% to 70%. Although it was still the leading firm in the film production industry, it had rising competitive pressures from players such as Fuji co, Konica and other brands, which had products that were priced much lower than Kodak’s flagship brand Gold plus. This led them to develop a new brand called Funtime, which was priced at the same level of that of Konica and Fuji, 20% lower then Gold plus brand. In 1993, …show more content…
Due to maturity stage, competitors have been stable, and most consumers have tried the product. According to the 1991 survey cited in Discount Merchandiser, consumers tend to view film as a commodity, often buying on the price alone. The survey clearly supported this assumption. Stopping the declination of the film market might be almost impossible, but Kodak would be better to retard this stage. Kodak’s act was market modification which expanded the market for its mature product by converting nonusers, entering new market segments, and attracting customers from …show more content…
The case study stated Kodak’s gross margins were about 70%, so the Gold Plus’ cost should probably equal to $1.047 per unit, 30% of $3.49. After reducing the 15% of Gold Plus’ price, Kodak still has the profit of $1.9195 per unit which more than Fujicolor Super G’s profit of $1.6005, 55% of $2.91. It is clear that justifying a 15% price reduction of Gold Plus, which brings the price down to $2.9665, is realistic. However, reducing the price might cause the quality image of the film product, Gold Plus. Therefore, Kodak has to be very careful if it implement this price
The film Kokoda, directed by Alistair Grierson, portrays a fairly accurate representation of the hardships and battles fought in Kokoda in 1942. This is shown through its alikeness between the terrain, conditions, disease, mateship and courage. The budget and plot of the film do limit the capability to show some important details such as the Australian’s khaki uniforms and the intentions of the Japanese.
In his documentary Classified X, Martin Van Peebles describes three areas where African-Americans could be receive some sanctuary from the racism that pervaded almost all Hollywood films. These three places were: the Hollywood version of an all-Black film, the church, and entertainment. Black culture and music is prominent in mainstream society, but the people behind this culture don’t always receive recognition and respect for their creations. Mainstream White pop culture excitedly consumes and appropriates Black culture, but disrespects the source.
At the time Hammer Film was making five films a year, no one at the
As can be seen in exhibit to solution 2, we have estimated the per-film value of each production company. MCA Universal, Warner Brothers and Walt Disney Co are the only production companies that provide a positive per film value, with values of 9.89, 1.92, 12.56 million respectively. This value is calculated by dividing the net present value of all the movies by the total number of movies. We also calculated the average value of each production company based upon their share of the total number of movies produced. The companies with positive values were MCA Universal, Warner Brothers and Walt Disney Co is also the only production companies that provide a positive per film value, with values of 1.40, 0.37, 1.40 million respectively. These values are based on the average value per film multiplied by the company's average share of the industry.
George Eastman founded the Eastman Kodak Company in 1888, and pioneered the photography industry with new technology that would help bring photography to the mainstream. After its inception, Kodak created what many called a "monopoly" in the photography industry. Both in 1921 and in 1954 the company had to endure a consent decree imposed by the US Government in which it was concluded that Kodak monopolized the market in violation of the Sherman Act (the first and oldest of all US federal, antitrust laws). Kodak settled the 1921 decree and agreed to be bound by restrictions. The Company was barred from preventing dealers from freely selling goods produced by competitors. On the other hand, the 1954 decree prevented Kodak from selling a bundle that included the color film and the photofinishing, among other restrictions. This tying arrangement of products is an agreement by a party to sell one product on the condition that the buyer also purchases a different (or tied) product, or at least agrees that he will not purchase that product from any other supplier. In this case, Kodak was selling the photo film while conditioning the buyer to also buy the photofinishing product (because it was included in the price). Both decrees had supporting evidence of the high market power that Kodak had at the time, for which both cases were based.
The Three Here’s for Cooking The romantic comedy, Today’s Special, expressed the worries of Indian parents becoming at ease. Also, expressed the struggles a parent faces in search of a better life, the passion and dedication going unnoticed in the work field, and the connection between friends, a lover, and family. However, the film centered its attention more on the development of Samir’s “cold” cooking within the Indian food, with the help of Akbar. In addition, the main actors in the film looked the part and associated with the main idea of the culture of an Indian family. For instance, Samir’s appearance showed he had drifted away from his family’s culture and developed a professional understanding and love for the cooking industry.
My grandfather has always talked about how much movies have changed in such a short amount of time. His favorite movie, E.T.: The Extra-Terrestrial, is an example of how editing and special effects have changed drastically since only 1982 and even from the early 1900s. Watching a movie from this year compared to a movie from the 1930s, the viewer would notice many differences ranging from effects, transitions and especially quality. When film started in the late 1800s, there was no digital technology to edit films. There have been many contributors in the film industry that have helped evolve film to its digital age of today. Edwin Porter was the first person in film history to create a narrative film. Lev Kuleshov created a technique gives films certain moods to it and can affect a person’s emotions just by the way images are juxtaposed and edited together. Danny Boyle is an example of a modern day director that developed a set of guidelines that a director should reciprocate while filming. Film editing has revolutionized and developed so much since the early 1900s to now because of important contributors throughout its history that developed new technology and techniques.
1. The film brought up various issues such as the difficulties in preserving the indigenous culture throughout the years, and the lack of knowledge that Canadians know about the indigenous people and the historical events such as the sixties scoop, Residential School. When Wab Kinew is presented at the podium, he begins to speak in numerous indigenous dialect, he then explains to everyone that he wanted to make a statement to prove that “the architects of the residential school era failed in their attempt to wipe out indigenous language and culture.” (Kinew, 2016).
I chose to analyze Despicable Me, an animated film geared towards a younger audience, because I was interested in examining underlying theories and messages that this film would be relaying to its viewers. Often times, when watching animated films, children are not aware of these messages, as they are absorbed by the characters, special effects, and humor. But as we have learned throughout this semester, our brains are subconsciously primed by the various surroundings we are exposed to. Since we also studied the impacts of entertainment, such as television and video games, on children, I wanted to see how a popular children’s film might also affect them.
be affected by the increased use of new technology such as televisions. now being attached to DVD?s and VCR?S, downloading, buying illegal. products. The.. Processes? the need to cut costs, speed up production and compete.
Christopher Nolan’s 2010 action thriller Inception provides a discerning outlook into the specificities of human thought processes and dream meaning through exceptional cinematography, labeling it an exemplar of filmmaking. The film follows the ambitious corporate thief Dom Cobb as he attempts to infiltrate a man’s mind and place an idea through the act of inception. Employing “dream sharing”, Cobb controls both the appearance and feel of the subconscious world, but at the alarming cost of being trapped should he fail his mission. Nolan brilliantly combines mise-en-scéne elements of setting and sound design, with inimitable cinematography and editing styles to project the dream world on a film medium, narrating a story that reveals the blurred line between fantasy and reality. By doing so, the film builds upon traditional conventions of moviemaking while developing its own style and motifs that are remarkably distinctive.
The Thin Blue Line is a reflexive performative documentary released in 1988, which is the time of telling, while the documentary centers around the murder of Police Officer Woods on Saturday 27th November 1976, which is the time of event. The Thin Blue Line questions the reliability of documentary truth. Director Errol Morris investigated the conviction and subsequent sentence of Randall Adams for the murder of Officer Woods. The intent, just as in a traditional documentary, is serious, but the form and style used is also an intense examination of truth and the representation of truth. The Thin Blue Line draws on detective film genres alluding to the conditioned expectations of viewers that affect their understanding.
The film industry has always been somewhat of a dichotomy. Grounded firmly in both the worlds of art and business the balance of artistic expression and commercialization has been an issue throughout the history of filmmaking. The distinction of these two differing goals and the fact that neither has truly won out over the other in the span of the industry's existence, demonstrates a lot of information about the nature of capitalism.
A.I.: Artificial Intelligence is a Steven Spielberg science fiction drama film, which conveys the story of a younger generation robot, David, who yearns for his human mother’s love. David’s character stimulates the mind-body question. What is the connection between our “minds” and our bodies?
Offering the unique ability to visually and audibly convey a story, films remain a cornerstone in modern society. Combined with a viewer’s desire to escape the everyday parameters of life, and the excitement of enthralling themselves deep into another world, many people enjoy what films stand to offer. With the rising popularity of films across the world, the amount of film makers increases every day. Many technological innovations mark the advancement of film making, but the essential process remains the same. Pre-production accounts for everything taken place before any shooting occurs, followed by the actual production of the film, post-production will then consist of piecing the film together, and finally the film must reach an audience. Each step of this process contributes to the final product, and does so in a unique right. The process of film making will now start chronologically, stemming from the idea of the story, producing that story into a film, editing that footage together, and finally delivering that story to its viewers.