Fast Food Industry in Turkey
Turkey has a fast growing $5.6 billion HRI food service sector, due to increased incomes,urbanization, more women working outside the home, and huge growth in tourism.
Major changes in the life styles, incomes, and consumption patterns of Turks in the last decade means they are increasingly prone to eat meals and socialize over food outside of the home. The growing number of fast food chains and restaurants in newly astablished shopping centers and hypermarket complexes are evidence of this newly emerging demand. A new and faster pace of life has also led people to find quicker meal solutions for their shortened lunch hours.
This has developed two niche sectors; fast food and institutional food service. Four factors helped this development:
1. Increased income levels: The researches show that the per capita income level in Turkey doubled during the last two decades. According to purchasing power parity, per capita income was actually much higher. In addition, Turkey was one of the world’s 20 biggest economies in 1999.
2. Urbanization and smaller household size: The share of urban population increased from 44% to 65%,and there was a sharp decrease in household size from 5.5 to4.4 individuals per household between 1978-98. The decrease in household size and increase in urbanization indicate an environment in which expenditures in the HRI sector will increase.
3. Growing number of working women : The share of working people has increased from 15% to 28% of the total workforce during the last two decades. This has also led to an increase in recreational and social dining. People are beginning to prefer to meet friends and to eat out rather than at home, which directly increases food...
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Processed Meat: Though there is a high demand for imported meat, a protestionist ban is currently in place. A small quantity of processed meat, in the form of Pork products, was imported largely from Italy, Belgium and the Netherklandsin 1998.
Products unsuccessful in the market:
Due to the conservative nature of many of this sector’s clients, and the small average size of the existing HRI providers,many foreign products have not been tested in the market. Most of the distributors tend to focus on the tried and truein tastes for the HRI market and do not look to introduce imported items to their customers. Innovation and new foods are coming as larger companies become involved in providing HRI meals and as tastes become more sophisticated. Interested exporters should be prepared to assist their importing partners in developing the market.
Ruth’s Chris house has been a successful franchise in all the four restaurants existing outside US, and in this regard, the company seeks a breakthrough into other new international markets. The best business ground worth considering presents Brazil as the next destination for Ruth’s Chris as far as international expansion is concerned. A look into the prospects of Sao Paulo in Brazil as the next target requires a SWOT analysis of the new ground that would aid in the assessment of the finer details of the prospects that await Ruth’s Chris as a franchise.
In your industry, an entry barrier is to provide customers with high quality, fresh, homemade products. With the surge of the health craze, more people are likely to go to a Café type establishment, than go to a fast food restaurant. Health-conscious customers have come to know and expect this from any café/restaurant trying to enter this market.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
Fast Food has progressively taken over dining destinations in the previous decade. The availability and convenience that fast food restaurants offer has changed the way food is acquired worldwide. Eating out was previously sought as a reward for families to enjoy indulgent food without meal preparation nor the hassle of cleaning the kitchen after dinner, but in recent lustrums, period of 5 years, fast food chains have been the normality for dinner across the globe. Fast Food is a healthy alternative to a home cooked meal.
As there is a lot of company in the Fast Food Industry, the information below will be only stated the size of the top ten company that is successful in this industry. These ten...
Fast food is increasing fast with the amount of people that eat it. It is becoming more
Obesity is a big social issue in America. Due to the popularity of fast food and other unhealthy foods, more and more Americans are developing health diseases and disorders. We should be getting the correct daily nutrition amount, but because of our fast paced lifestyles we sometimes do not have enough time. Fast food restaurants make it possible to grab a meal and go. We often do not pay attention to the nutrition amount, but are simply looking for a quick bite to eat that will fulfill our hunger. Fast food is assisting in the increase of obesity in America (“Phrase” par.2).
· increase in the fast-casual segment that includes restaurants that offer deli sandwiches and more upscale meals with more comfortable surroundings but faster
It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.
There has been exponential rise in the number of eateries in most of the towns worldwide. This is partly brought about by the ballooning urban population, as well as the emergence of working middle class population who find themselves tied up by work in the cities they reside.
CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...
Fast food and processed food have recorded the largest growth in profit and sale over the last
American culture is changing dramatically. In some areas it’s a good thing, but in other areas, like our food culture, it can have negative affects. It is almost as if our eating habits are devolving, from a moral and traditional point of view. The great America, the land of the free and brave. The land of great things and being successful, “living the good life.” These attributes highlight some irony, especially in our food culture. Is the American food culture successful? Does it coincide with “good living”? What about fast and processed foods? These industries are flourishing today, making record sales all over the globe. People keep going back for more, time after time. Why? The answer is interestingly simple. Time, or in other words, efficiency. As people are so caught up in their jobs, schooling, sports, or whatever it may be, the fast/processed food industries are rapidly taking over the American food culture, giving people the choice of hot
First, fast food and home-cooked meals differ in the time. The people choose fast food because they do not have time to prepare a proper meal and it can be prepared very quickly. Jekanowski, Binkley, and Eales (2001) claimed that fast food outlets’ main sales point is convenience. The fast food companies open a lot of branches in the different area so that the customers just need a few minutes to buy a set of fast food even it is complete with a drink.
The problem in the foodservice sector is related to the low income of their workers. Affecting mainly the lifestyle of those who make up this system. In the United States, there are 12 million workers in