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In the two Exxon Mobile commercials presented, a number of employees of the company are trying to disprove the common overgeneralization that gas companies aren’t concerned with the condition of our environment. Many people assume that gas companies, such as Exxon Mobile, are simply concerned with the creation of gasoline in an effort to increase their profits; however, these commercials were designed to contradict that general assumption. In the first commercial, the creators are trying to demonstrate the diversity of their staff and the various tasks that they are assigned with that actually work to improve the environment. Not only are they trying to produce cleaner burning fuels and encourage energy efficiency, they are working on matters
that aren’t necessarily required for the company to be successful, such as improving the global economy and making energy available to those in developing nations. The second commercial goes even further to contradict the overgeneralization that the work that gas and oil companies do is harmful to the environment. In this commercial, the Vice President of Research and Development at Exxon Mobile, Dr. Vijay Swarup, explains how they are working on creating new technology that would decrease carbon emissions created during energy production, while still providing the amount of energy that society requires. Ultimately, these commercials sought to show that Exxon Mobile is working on issues far greater than simply energy production in an effort to reduce the likelihood of citizens making assumptions about how their company’s actions affect the environment.
In his essay “Being Green at Ben and Jerry’s,” George F. Will lays out his argument against the environmentalists who hypocritically prevent coal mining and oil drilling in or near foreign soil. Despite the United States having enough oil and coal to be self dependent for years, tree huggers want to save our earth and import instead. However, letting places like Iraq do all of the resource extraction and the United State buying it from them is not much better. These environmentalists then call for a decrease in energy consumption, but no politician in his right mind would go against the Americans who love their big, gas-guzzling cars. Mostly, energy conservatives make policies that help them sleep well at night, rather than anything of actual
We all know someone who only watches the Super Bowl every year just for the commercials. It is fact that over that the 2015 Super Bowl brought in an average of 114.4 million viewers (NBC) and many of those people say that the Super Bowl commercials are the best and funniest commercials that you will see all year. Well this is mostly to be true. In 2015, businesses paid an average of $4.5 billion for just a thirty second commercial (Lutz). Businesses will do anything to gain more customers and T Mobile was one of these businesses. During the 2015 Super Bowl, T Mobile released a commercial that lead you to believe that it was a public service announcement with the intent to sympathize viewers into investing in their services. T Mobile uses many
In 2011, Dr. Pepper 10 released a new ad campaign. Their new commercial’s primary purpose is to present a soda that is both healthy and still “manly.” In doing this, Dr. Pepper addressed a longstanding notion that Diet Dr. Pepper and Dr. Pepper Zero sodas are inherently unmanly. They attempted to reconcile this societal belief by creating a character that is extremely manly and still enjoys their 10 calorie drink. The average man is the target audience. They were hoping that they could target men that may want to drink more healthy beverages while still retaining their manliness. The character that Dr. Pepper creates to target this audience is a Paul Bunyan type. The actor has a long beard, is very rugged looking and shown being rowed down a river by a bear. The commercial is designed to bring back images of Grizzly Adams.
Exxon/Mobil, one of the nation’s leading oil producers, has its main refinery located in Beaumont, Texas. Each year, the residents of Beaumont/Port Arthur have to contend with the 39,000 pounds of pollution spewed each year by the Exxon refinery. Exxon’s emissions are 385% above the state refinery average. In 1999, the Texas Natural Resources Conservation Committee (TNRCC) allowed the plant to increase their emissions, without allowing the public to have a say in the matter. Interestingly, 95% of the people living near the plant are of African American descent and are in the poverty range. Some believe that this, along with the lack of education in the area, allows Exxon to get away with such high emissions. Residents in nearby neighborhoods have been complaining of headaches, nausea, eye, and throat irritation for years. Since 1997, Mobil has repeatedly violated health standards in its emissions of two key air pollutants: sulfur dioxide and hydrogen sulfide, These “rotten egg” smells are so strong, one can smell it through a car driving past the refinery. After numerous complaints and one record of a refinery worker becoming unconscious because of the fumes, the EPA awarded Exxon with a $100,000 environmental justice grant in October of 1998. Hopefully, Exxon has put the money to good use and cleaned up their emissions.
The Duracell Commercial, called “Teddy Bear” was inspired by the true story of a deployed dad, that uses a teddy bear to send a message to his daughter. Perhaps it is easy to relate to the topic of this advertisement, because the creator not only uses a reliable subject that many militaries families in the USA often face and lived everyday. But it touches the heart of those who are grateful enough, to be able to hug their dad everyday. Not only this commercial sends a sad message, but it also delivers a happy content that bring tears to your eyes, that “The Ones You Trust Are Always There.” In addition, the creator of the text are appealing to a sympathetic audience, because they are using a emotional attachment to persuade their viewers into
Green washing: The disinformation disseminated by an organization so as to present an environmentally responsible public image. In order for big companies to stay on top of the market today, they are forced to think of advertising strategies to help their public image and advertise their product. Over the years the system has become very complex and also very questionable. Companies are willing to lie, change their logo, and sometimes even their company name just to keep their name and image clean in front of the public just to make sure that they are making their money. Green washing helps this by advertising to the public that they are environmentally supportive and responsible. Most people that are into buying “green products” do not even realize that the company they are buying from is green washing in some sort of way just so that they can attract attention to the public. Green washing companies may advertise that they are “eco-friendly”, but when it comes down to it, the facts hidden behind the curtains beg to differ. Just like in the green washing video we watched in class, the companies may look great compared to the worst companies, but that does not mean what they are doing is still productive for our environmental movement. One company that has been notorious for their green washing efforts for the past couple of decades is the Oil/energy company: British Petroleum a.k.a. Beyond Petroleum. They are one of the world’s largest leading oil companies who has also becoming a large energy supplying company with presence in petrochemicals, gas, and solar divisions. Over the past twenty years BP has been the cause of several deadly disasters in the oil business in the U.S. and around the world. Despite their green washing effor...
Commercials can be an annoying, boring and go on about stuff that some people might not care about. Although, some do have good intentions and messages like the Axe Peace commercial by the Axe company. Axe is a company that makes men's shower gel, body sprays, deodorant, and hair care products. Axe recently came out with a new product called Axe Peace, which is exactly what they are trying to promote by coming up with this product, peace. The ad shows many different war situations in which they end up to be not as they seem. Now to the question at hand, is this commercial effective in terms of getting the potential customers to feel something about the product and buy it in the future? The Axe company and commercials have always been successful in getting customers to buy into their products. This is because they touch upon all different aspects in life such as war and women.
“I’d walk a mile for a Camel.” Camel cigarettes advertised this popular slogan in the early 20th century. This slogan could be identified by almost any adult during that time because of the popularity of cigarettes, especially Camels. In 1915, only after two years of existence, Camel cigarettes had captured about 12% of the cigarette market (Randall 5). Furthermore, when the United States joined World War I, Camel’s market skyrocketed even more. Camel was quick to use soldiers in their advertising campaigns saying, “You can borrow the jumper brother, but not my Camels” (Zebrowski 1). By the end of the war, they controlled over one-third of the domestic market. Camel cigarettes as well as the rest of the cigarette market impacted Americans immensely in the early 20th century. Therefore, it is important to look at the history of tobacco as well as the specific birth of the Camel brand to better understand the pop culture of cigarettes during, leading up to, and shortly following World War I.
Coca-Cola’s “America the Beautiful” commercial premiered February 2, 2014, during halftime of the NFL Super Bowl for a total of 60 seconds. It depicts shots of American people in all parts of the country doing ordinary things such as riding horses, dancing, and surfing. Katherine Bates’ song, “America the Beautiful”, is sung in the background in nine different languages: English, Spanish, Tagalog, Mandarin, Hindi, Hebrew, Keres, French and Arabic (Younge). Coke’s “America the Beautiful” commercial uses each of Aristotle’s appeals to project their product into the living rooms of everyday Americans.
There were three plants in Louisiana and five in Texas that went through harmful pollution that was released by Exxon. The company violated the Clean Air Act by doing this. Exxon will cut the release of toxic pollutants and try to reduce the release of other chemicals. Fifteen hundred tons of these pollutants
In other words it is saying that fish need help and it does not go in depth on what problem they are addressing. If you did not know that it was an environmental awareness ad by the logo, you may think that it could have something to do with fish training or underwater cameras. The ad by Madrid is targeting people who care about the environment and want to help. They did this because they can't save the pandas by themselves, so they need support and funds. Also it addresses both older generations and younger generations when it comes down to how the ad looks. There could be other ways of targeting this audience through another message. I think that the stronger the message the more powerful the advertisement will be. Both ads use rhetorical devices to increase its effectiveness of the
Pepsi’s 2003 Advertising Campaign Nowadays PepsiCo Inc. is among the most successful consumer product companies in the world. It divides into two major domestic and international businesses, beverages and snack foods. In order to attract the broadest number of customers, advertising plays a significant role. In this essay, the advertising campaign of Pepsi in 2003, which was unveiled not only on TV, but outdoor advertising as well, will be analyzed. The aim for this campaign is about combine consumption of food and Pepsi.
In recent year, fighting climate change is a one of pivotal issues which require an interference from variety aspect in society, not merely a responsibility of government but also mandate of businesses. To defend a substanable growth of the business, taking care of stakeholder’s right should be paid attention, especially energy companies which directly integrate with government, community and environmental issue. A corporation is likely to obtain several perquisites throughout treats in a socially responsible manner, among them: the elevation of financial achievement and the mitigation of operating costs; the enrichment of the organization image and reputation; the upgrade of customer loyalty and sale (cited in Ciliberty, Baden and Harwood, 2011). BP is a global oil and gas company, supplying its clients with fuel for transportation, power for heat and light, retail services and petrochemicals products for everyday items (BP.com website). They have approximately 79 700 employees, reach over 80 countries in 2010 and revenue of BP corporation in 2010 is 297,107 million dollars (BP annual report, 2010) and each share of BP costs about 41,92 dollar ( Nasdaq.com website, 2011). They are a one of leader international company in global oil and gas industry, hence, these activities associate with environmental matter always are paid attention. Each year, they spend more than 1 billion dollars on alternative energy development (BP annual report, 2010). However, the expansion of BP operation in 2010 had lead to extremely awful consequence for nature which is an oil spill in the Gulf of Mexico. This event cause the death of 11 workers, injured of 17 others and lost of over 3 billions dollar to deal with it (ibid). In t...
While oil has greatly improved and progressed the world’s industry and economy, it has negatively impacted the environment because of the harmful events it has caused. Most of these harmful events originated from an extremely impactful commodity called petroleum. Petroleum, which produces oil, is an environmentally harmful substance created from rocks. The damage it has caused has rapidly declined environmental health on a global level. The FT Press states that, “Petroleum causes pollution at every stage, from mining and recovery to refining, transporting and using it as fuel.” Although petroleum brings economic wealth, petroleum’s vast contributions to global warming are unsettling. When burned, Petroleum releases many toxic chemicals, such as carbon dioxide, which is a root cause of global warming, and sul...
Firstly, people should know about the company which means look at the company as a whole, not only see the green advertisements. People can look for a complete environmental story on their web site. If there is no authentic information to validate the green claims which was promoted in the campaign then possibly you are being greenwashed intentionally or by error. For instance, consumer products make some kinds of false claim about their environmental friendliness—whether it is by using a term that is poorly...