Essay On Subway

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4.0 MARKETING PLAN
4.1 4Ps – Product, Price, Place and Promotion
Product
The main product that Subway are currently offering is submarine sandwich. The submarine sandwich has diversified into different form of flavours over the years. Consumers are able to customise their own sandwich by selecting their own ingredients that they wanted to include in their sandwich. Subway serves 3 foot sub and 6 foot sub. Then consumers can choose from different choices of their sandwiches which includes the flavours of chicken slice, chicken teriyaki, Italian B.M.T, Meatball Marinara, Roast Beef, Roasted Chicken and etc. One of the signature sandwich of Subway is Veggie Delite which this particular sandwich is targeted towards vegetarian consumers who do not …show more content…

Therefore, they are very active in social media on engaging with their customers. For example, they have utilized one of their iconic sandwich option which is Italian BMT to compose a social media post on Facebook to connect and engage with their customers. The way of how to design their content in this scenario is that they let their customers to think what BMT stands for and include a Call To Action step to advocate their customers to fill in the blanks below by leave a comment on their post. Also, to let their customers to aware to the nutrients of the ingredients that their customers included in their sandwich. Subway will always design and compose social media post that are related to what kind of nutrition that their customers can get from the ingredients that they have included in their sandwich. For example, Subway had composed a social media that tells the benefits of consuming green bell peppers is that it has twice the amount of vitamin C of an orange and it helps boost the immune …show more content…

Subway are mainly located on airports, business centres, shopping malls, hospitals and etc. The outlets are also located as premium places where the spending power of consumers are higher. The reason why they opened their outlets at premium places is because of consumers that always have presence around premium places usually have higher income and purchasing power and also more calorie and health conscious. Therefore, these consumers are willing to pay a higher price for a healthier and low-calorie meal.
Besides, Subway are also located at rest stops that are built beside highway. The reason why they have outlets in highway rest stops is because of when those long-range travellers travels from state to state, they will feel tired and they want something fast and refreshing. Therefore, Subway are targeting towards these consumers because Subway sandwiches can be prepared in a very short amount of time and it can ease the hassles of long range travellers waiting to queue for their food in traditional

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