Essay On Milton Glaser

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“I guess the revolutionary thing we did was to take the position that there is no single voice capable of expressing every idea, that romance is still necessary, ornament is necessary, and simplification is not better than complexity.” This was Milton Glaser’s philosophy. Milton Glaser is a graphic designer who created the “I Heart NY” logo, the Brooklyn Brewery logo and a famous Bob Dylan poster. His art was a reflection of the times. Established in the 60’s, the decade was indeed a time for experimentation and non-conventionalism. This was demonstrated no greater than through the rise of social equality and prolific drug use. Women’s, homosexual, and African-American rights were pursued with a tenacity equaled only by soldiers wrapped in an unjust conflict. This is to say that the social repression U.S. citizens had undergone previously would no longer be accepted. Meanwhile, psychedelic drug use had taken a great rise, sexual expression was at an all time high, and the nation was appalled with its involvement in the Vietnam War. This push for liberation and true freedom was what motivated and inspired Milton Glaser. Glaser began his career in 1954 and is still alive and producing designs such as for the popular television show “Mad …show more content…

Herbert Bayer, as Glaser explains, was an important figure bringing European ideas to the U.S. George Salter was a book designer who also taught calligraphy and lettering at Cooper Union, for whom Glaser was a student. Lester Beall was a poster artist whose consistency and graphic rigor was well respected. “I was personally influenced by Paul Rand,” says Glaser. “He created a kind of platform for everyone to work from.” Joseph Baum was actually one of Glaser’s clients, who gave Glaser the freedom and mobility to produce as desired which was necessary absolutely necessary for pure

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