History Of George Lois

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George Lois (1931- ) is a writer, art director, graphic designer and advertising legend. Lois is historically significant because of his memorable, historical and risk taking designs in the form of magazine covers that showcased in MOMA, and advertising campaigns for top brands that put companies on top.

During the 60s through Esquire magazine covers, at that period all around the world was changing. Using the covers, George Lois would display messages that made the public feel the need to speak up against issues like racism, feminism, and the Vietnam War. He created impact, drawing the attention of the readers to pick up the magazines that displayed debatable images. Lois told Insight: Essentials that “It became an important part of not reflecting the culture but of helping to lead the culture.” The magazines displayed the history of this era as the world was changing. One of the magazine covers, that sparked a wake-up call to the nation, was one of simply words of a U.S soldier: “Oh my God-we hit a little girl.” This risk made the nation open their eyes to the war’s horr...

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