Cheerios Healthy for Both Hearts. According to Fortune magazine's online website in 2014, General Mills, reported a thirty seven percent fiscal drop in their second quarter profit and had to pay 233 million dollar in pretax restructuring charges. Consequently, this loss in profit is due to millennials wanting a more healthy and yet savory breakfast. Thus, in order to combat this fiscal lost General Mills launched the “Gracie” Cheerios Commercial in which an interracial couple and their daughter Gracie, is used to not only show the traditional yet progressive ideas of thinking but that love combined with Honey nut Cheerios can make you healthier . Therefore by using the theme of family along with emotions such as joy and love combined with …show more content…
particular keywords able to effectively influence audiences to purchase their product, because its ability to bring every type of family together. Growing up it is every child's dream to see an actor or actress or television show, that is either modeled or somewhat similar to their life. However, because of traditional American values and other prejudice beauty standards this is not always the case. Nonetheless, as viewers watch this Honey Nut Cheerios, commercial they will see how Cheerios Marketing team chooses Gracie a young biracial girl , to communicate the idea of not only sweetness and innocence but also, progression among audience members. Although, the commercial only features an interracial family it shows acceptance of all types of family and the beginning of equal representation in the advertising community. The Cheerios Brand has been around for over seventy years preceding most modern day brands like “Lucky Charms” , “Fiber One” and even “Nature Valley” making it one of the oldest brands of cereal in history.Subsequently, since Cheerios has had such an elongated career it proves to audience members that they are a trustworthy brand and that they honestly care about the consumer. For this reason, because they have been around for have not only grown to respect the brand but cherish it making it heavily relied on throughout households across America . Furthermore , by using a biracial girl to communicate that Cheerios is capable to stand the test of time and show a diverse range of family compilations, while keeping traditional family values like love and security.
As a result, of this new age thinking Cheerios is successfully able to establishes appeal to younger viewers who are not only have the ability to think in a more contemporary way but also, able to grasp longtime consumer’s attention, and taste buds. Additionally, by using the little girl's youth they make the message of Cheerios being good for you but builds its credibility by using her mom and the Cheerios box itself to confirm it.the main character of the commercial Gracie, ask her mom if “Cheerios are healthy?” in which the mom replies “Yes” and so as Cheerios builds the trust between mother and daughter they also establish credibility posing the thought if she wouldn't lie to her daughter why would she lie to you . Aforementioned, the Cheerios brand has been around for over 70 years giving them a standing trustworthiness as well as, dependability among its consumers and so, when Cheerios put in big bold letters “Heart Healthy” it relied upon its pre existing credibility with its customers believing that Cheerios had an advantage on its competition by being healthy for your heart. Subsequently , proving that Cheerios is not only here to meet your hunger needs but to …show more content…
meet other bodily needs as well. Consequently , by establishing that as a brand Cheerios is moving toward a more up to date creation of healthier and consumer friendly products they show how much that their advertisements are not only about gaining profit but about genuinely seeing the consumer happy and healthy. Lastly , as Cheerios continues to captivate its target audience member’s hearts and lean on its long standing family values that has kept them relative to the market for this long, they are able to appeal to both younger and older generations, keeping everyone excited and the idea of a loving family intact. Lastly, by showcasing the values that have kept them around for so long , and a forward mentality, Cheerios succeeds in making readers think logically , if families have been trusting this for such a long time and the cereal is trying to improve my health then I have to eat this. Next, during the end of the “Gracie” commercial after the protagonist’s mother confirms that cheerios is healthy for you, the camera shows her dad waking up with Cheerios poured on his chest covering his heart.
Subsequently, although the young girl is naive to how Cheerios actually works, she shows a basic understanding that they make you healthier which to her logically mean that she would put them on her father's chest in order to make him healthy. Additionally throughout the advertisment understanding of the concept she uses emotionally appealing words like heart , healthy and love so that one is able to process these words and connect them to the idea that Cheerios is healthy for you and will keep your family together but that as a brand Cheerios sincerely cares for you .Additionally, by using an interracial family Cheerios brings a new face to the image of the conventional American family consequently, showing us that love transcends across cultures, genders and backgrounds together. Also, expressing this new message this new message to audiences Cheerios expresses its old values like the love of marriage and family, while declaring its acceptances of the different variations of modern
families. In the final analysis of the Cheerios commercial , as the little girl pours the cereal on her dad's chest it shows a sign of innocence but also shows the genuine love and concern she has for her father's health and so Cheerios communicates this idea to audiences that if you love someone you should give them Cheerios because it will make them healthier. Cheerios uses the main character and her family to show the simple logic that if they can eat cheerios and be a happy family than you can too. As a culturally blended family the husband and wife go against old traditional values of who should get married and as a result of their love the have created a child that some would say goes against the rules of society. However, by eating cheerios, it help in the fight to break down social norm and establish that all love matters, giving diverse families the hope and the thought that if they can eat cheerios and be healthy we can be too and that cheerios is made for all family compilations not just traditional ones. Lastly, because of Cheerios, longevity in the breakfast business they have established a reputation with their consumers for always being there through history, keeping children fed and being part of a hearty breakfast and so when Cheerios said that it was now “Heart Healthy” viewers had no choice but to believe them because Cheerios had proven themselves as a brand and as a family favorite so many times before. In conclusion although cheerios has received both positive and negative backlash with the airing of this broadcast Cheerios stood strong and has since continued to showcased itself to be one of the oldest yet innovative brands in history. When, Cheerios, unveiled its “Gracie” commercial in 2014 starring an interracial couple with a biracial daughter, they were not only aiming to break down social barriers among its audience members but, they wanted to make everyone to feel important and represented throughout tv. As a result, of Cheerios putting a spotlight on the variety of families that make up America, General mills make audience viewers feel acknowledge and understood among those who may not take the time to do so on an everyday face to face level. And so because audience members feel understood and represented they are more likely to buy and support General Mills because they demonstrate themselves to be a company who generally loves everyone and wants everyone to be able to look on tv and see a family like them. Since the airing of this endorsement in 2014, Cheerios has shed light on the plethora of different types of families that we have in America, whether they be single parents, stay at home dads or same sex couples.Thus, by using a family of mixed racial backgrounds the General Mills brand shed light on the now common truth that as long as a group of people harness the emotions of joy and love they are a family and are able to enjoy Cheerios together.
The presentation will also emphasize how persuasive advertisements can have significant effects on society, including society’s ideological perception of products and their contribution to the nation’s overall health. It was even found to have more Kilojoules than an average Mars Bar! In fact, the study found that most muesli bars usually have more than 1000 Kilojoules. See how misleading advertisements and packaging can be! These clever marketing techniques give extremely sugary foods a healthy perception to make it more enticing to buy – even though it’s still not healthier than confectionary.
Cheerios is a healthy cereal that uses ethos to relay a message on people that are dieting. General Mills provides this message to those who have been eating unhealthy and want to find good diets. I chose this ad because this is one of my favorite cereals and want to know more on how and if it actually lowers cholesterol. The ad is bright yellow and with the cereal box in the center, it is appealing to the eye. This is a very popular message seen in different types of media, such as commercials and the Internet. General Mills uses ethos with the Cheerios box and the language used to determine credibility.
Cheerios currently targeting: An older age group, with the message of lowering cholesterol. Another problem is makes parents purchase the cereal as a healthy choice for their children. When it comes to college students that not fully aware of health benefits don’t by Cheerios
Nutri-Grain cereal bars were created by the Kellogg Company and first introduced in the 1970’s Australia. They were later introduced to the United States and other countries. As more women began to work outside the home, the ritual of a family breakfast became obsolete as many individuals turned to quicker solutions for breakfast. The Nutri-Grain bar soon became popular as the on-the-go snack during the 1990’s. The cereal bar also comes in a variety of flavors that kids love, from blueberry to strawberry yogurt and has the texture a soft, homemade cookie. This television commercial centers on the theme of fostering a relationship between today’s kids and nature (see Appendix A). As the youth of today spends more time in the electronic world,
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
Yet this “Oreo Cookie” commercial is perhaps the most remarkable. First, she twists the cookie apart and then, this cute little girl with her hair in pigtails proceeds to dunk the cookie in a tall glass of milk, submerging her entire hand. The camera then shifts to show the child’s grandfather eating the cookie in the same manner. This advertisement aims at leading audiences to reminisce of the simple pleasures of their childhood, like enjoying a cookie.
This commercial contains both ethos and pathos. Credibility is another word for ethos; it is the use of reputation, experience, and values of the author or an expert to support claims (Johnson-Sheehan 147). Ethos in the commercial is shown at the end. The last frame is the start living healthy and Department of Health logo, which makes this commercial credible. Pathos are emotion, the text uses feelings desires, or fears to influence the reader. The pathos in this commercial is at the beginning. A beverage can gets opened and poured into a cup. What comes out is orange junk and leaves you thinking, what! Where's the soda/juice? This made me feel disgusted because in actuality, the orange junk is in comparison to how much sugar soda/juice can contain. The second pathos is shown when the actor drank the cup of orange junk. Those made me feel even more disgusted and not want to drink soda again! The third pathos is shown towards the end of the commercial, showing the healthier choice, water.
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
The cereal makers were really being questioned and criticized about what was actually being put in the cereals that they advertised. It also mentioned how that a third of the brands of cereals produced had sugar levels ranging up to an alarming 50 percent, which meant tha...
Cheerios are a breakfast cereal eaten by millions of Americans everyday. General Mills shares to the public through their ads that Cheerios are a healthy breakfast and snack that brings the benefits of oats, low sugar, and vitamins and minerals into our diet. Honey Nut Cheerios is one of the many cereals that General Mills have in which they claimed is good for our health because of the ingredients they use. Some of the ingredients that are in the cereal have raised red flags to consumers like the sugar content that is much higher than other cereals and the GMO’s that are in it. Since these information is not widely publicized, consumers who are unaware of the different serving sizes and ingredients will consume a higher amount of unwanted
The commercial emphasizes an altruistic parent-child relationship throughout. It shows all of the incredible ways a father sees his daughter grow through her first years of life and the impact she has on him. Using this relationship coupled with the nostalgia-inducing music played throughout the commercial provides the audience with a feeling of saudade that shapes the advertisement.
Like many mothers all over the world, the moms in this commercial are shown encouraging and supporting their children not only with their actions, but through the use of their words. For instance, when the mother and little girl are shown in a car accident together, the mother looks at her daughter and says, “You’re okay. You’re oka..” In another clip, when a mother and her son are on a rough, stormy plane ride, the mother says to her son, “Everything is alright”. Through logos, the audience is convinced that you can always count on moms for mental reassurance that no matter the outcome, everything will be okay. As the children in the commercial grow up to be extraordinary athletes, the mothers are still there for their children, regardless of their age. This is proven when a young adult athlete cries on the phone to his mother before he competes in the Olympic Games, proclaiming, “I can’t do this anymore”. Very lovingly, his mom responded to him, “Son, I know in my heart you can”. It is words like these that truly capture the audience seeing that most people have heard motivational phrases like these from their own mothers. Seconds before the commercial has finished playing, the note, “It takes someone strong to make someone strong. Thank you, Mom” is displayed. This is P&G’s final attempt at proving to the audience what their purpose for creating this commercial is. The logos shown throughout this commercial delivers detail and a sense of perception to the
This label makes Cheerios seem like a “healthy conscience choice” when in fact they are not healthy at all. The truth is that this breakfast cereal is highly processed and is best avoided despite the “healthy halo” of being approved by the National Heart Association and GMO free. The truth appears on the nutrition label and the ingredients (Wartman). “If you can’t pronounce it, don’t buy it” The voluntary labeling places a burden on the consumer. The average American is forced to navigate a confusing and cluttered food landscape” (Wartman).
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
“When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy. They don’t believe that anybody would want to sell them something that harms them, so they might plead to their parents to get them that cereal with the funny talking frog on the cover, not knowing how much sugar is in the cereal, and how harmful it is to their bodies.... ...