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Introduction to gmo foods
Genetically modified organisms in food production
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Cheerios are a breakfast cereal eaten by millions of Americans everyday. General Mills shares to the public through their ads that Cheerios are a healthy breakfast and snack that brings the benefits of oats, low sugar, and vitamins and minerals into our diet. Honey Nut Cheerios is one of the many cereals that General Mills have in which they claimed is good for our health because of the ingredients they use. Some of the ingredients that are in the cereal have raised red flags to consumers like the sugar content that is much higher than other cereals and the GMO’s that are in it. Since these information is not widely publicized, consumers who are unaware of the different serving sizes and ingredients will consume a higher amount of unwanted
The package nutritional information explains the three grams of soluble fiber daily from whole grain oat foods like this cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease (Cheerios). I would also include the certification of the American Heart Association on the cereal as heart-healthy for meeting the requirements for the cholesterol and saturated fat. The only drawback is the high content of sugar that the serving of Honey Nut Cheerios is only 7.92 grams per quarter cup and the American Heart Association recommends that women consume no more than 25 grams of added sugar per day and 38 grams for men
The only other cereal that is close to what Honey Nut Cheerios is the Honey Bunches of Oat. The big difference between the two is the fact that the first is related to cheerios, which is a household name to the target audiences. Also the main ingredient in Honey Bunches of Oats is corn and there are artificial flavors found on the ingredient list. Despite these differences, both cereals have their similarities and that’s the risk of GMOs on their ingredients which can be very harmful to our health in the long run. Another one that consumers need to pay attention is the high content of sugar on these cereals. Going through the labels of the boxes of the cereal is crucial to our health. Consumers need to follow what’s on the label especially the serving sizes because it is the right thing to do for health reason. Eating more than the required measurement can lead to something bad like diabetes and other health concerns that only we can
Cheerios currently targeting: An older age group, with the message of lowering cholesterol. Another problem is makes parents purchase the cereal as a healthy choice for their children. When it comes to college students that not fully aware of health benefits don’t by Cheerios
Nutri-Grain cereal bars were created by the Kellogg Company and first introduced in the 1970’s Australia. They were later introduced to the United States and other countries. As more women began to work outside the home, the ritual of a family breakfast became obsolete as many individuals turned to quicker solutions for breakfast. The Nutri-Grain bar soon became popular as the on-the-go snack during the 1990’s. The cereal bar also comes in a variety of flavors that kids love, from blueberry to strawberry yogurt and has the texture a soft, homemade cookie. This television commercial centers on the theme of fostering a relationship between today’s kids and nature (see Appendix A). As the youth of today spends more time in the electronic world,
“For the first time in the history of the world, every human being is now subjected to contact with dangerous chemicals, from the moment of conception until death.” Why do people consciously consume unhealthy, processed foods which big corporations in America distribute? These foods can lead to potentially harmful affects on the human body. So why are these risky products sold and consumed? The main reasons are because processed foods taste great and companies make large profits from these unwholesome products. General Mills is the 6th largest food company in the world, and uses genetically modified ingredients, preservatives, and artificial flavors in their products. The product that will be analyzed will be the tasty, mouthwatering breakfast favorite, Reese’s Puffs.
The cereal makers were really being questioned and criticized about what was actually being put in the cereals that they advertised. It also mentioned how that a third of the brands of cereals produced had sugar levels ranging up to an alarming 50 percent, which meant tha...
This label makes Cheerios seem like a “healthy conscience choice” when in fact they are not healthy at all. The truth is that this breakfast cereal is highly processed and is best avoided despite the “healthy halo” of being approved by the National Heart Association and GMO free. The truth appears on the nutrition label and the ingredients (Wartman). “If you can’t pronounce it, don’t buy it” The voluntary labeling places a burden on the consumer. The average American is forced to navigate a confusing and cluttered food landscape” (Wartman).
Cheerios is a cereal that is manufactured by General Miller. Cheerios contain Whole Grain Oats, Modified Corn Starch, Sugar, Salt, Tripotassium Phosphate, Wheat Starch, Vitamin E and added to Preserve Freshness. Cheerios is known for advertising that their cereal can lower cholesterol. They claim that they can lower cholesterol because their cereal is low in saturated fat, are made with whole grains like oats, and provide essential vitamins and minerals.
Whole-grain wheat studies have increased over the years following the influx of cases of gluten intolerance and metabolic syndrome. Studies show that by eating whole-grain products can attribute to lowering the risk of cardiovascular disease. In comparison to eating white bread, wheat bread reduces total serum cholesterol level, LDL cholesterol, non-HDL cholesterol, triglyceride, body fat, and abdominal obesity (Mohammad, 2013). It also improved overall levels of vitamin B, calcium, and magnesium that the body needs to
Although United Cereal’s products are diversified into many different types of foods and beverages, its main source of revenue remains the breakfast cereals market. The real challenge of this market is clearly seen in the European market, where the national tastes and breakfast traditions vary between countries. As a result, its approach in Europe is more complex than in the United States, which causes higher costs and slower processes.
Saturated fat and cholesterol and an increased risk of heart disease. Fiber and a reduced risk of cancer. Fruit, vegetables and grain products that contain fiber and a reduced risk of heart disease.
When I think about Kellogg’s target market for their classic corn flakes to me the marketing is simple. A wholesome product for your family, a breakfast staple for many homes for many years. In recent years Kellogg has marketed corn flakes to the average American family of 4 or more with middle and upper middle class income, and a busy lifestyle. A big opportunity for them has been the fact that this generation of US consumers are concerned more than ever about healthy food, we also have very hectic lives. So touting corn flakes as a healthy breakfast that is quick is a perfect way to appeal to a variety of families. In 2012 they launched a campaign geared towards reminding consumers about the simplicity of the ingredients in their oldest brands, one of them corn flakes with only 4 ingredients. Jogging the memories of consumers that they have always been a healthy, easy delicious choice for breakfast. Reiterating that this is not a new concept for Kellogg’s, but one they have been valuing for 100 years. Communicating to families that they know the modern family has a busy life and not much time for a healthy breakfast, corn flakes satisfies that need. The colors they use on their corn flakes box even accentuate this idea. The three colors green, red and yellow all represent different things to consumers. Green represents the environment, nature and organics. Red indicates energy, and a sense of urgency. Lastly, yellow signifies sunshine energy and happiness (Coffin, 2011). They also subtly target children with these three bright colors in a simple almos...
So watching out for oats and cereals that state gluten free. Calcium is nutrients for the growth and development of bones. Patients with Celiac Sprue lack calcium which can lead to osteoporosis. Sucrose is and artificial sweetener and sugar substitute that can be found in sweet peas, dried fruit, and peaches. Sucrose and lactose contain disaccharides, disaccharides cannot be absorbed for the small intestine which can cause diarrhea, gas, and bloating (Thompson, 2008). That’s why we want to watch intake of sucrose and lactose in Celica Sprue
Is there a nut that someone would guess has a lot of power in it? Well believe it or not, yes there is a nut that has tremendous power. Peanuts are packed with many powerful nutrients, such as seven grams of plant-based protein and other essential vitamins. Peanuts can be a powerful food for almost anyone. Since peanuts are naturally grown they are readily available to many people across the world. It can especially be a healthy food for young children as they grow and develop. The peanut ad in the September 2015 of Health Magazine claims that peanuts are the most preferred nuts in America. The ad states that peanuts can provide many health benefits to people and can contribute to a very healthy lifestyle. The portrait displayed in the ad illustrates
In addition, other kinds of nut and seed butters can be studied. For example: almond butter, cashew butter, hazelnut butter, sesame butter and sunflower butter.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
Also, parents are likely to purchase the product for their adolescents considering it’s not messy and although, it is sweet and dessert based, the snack is healthy. Munchen Granola is a product that is composed with all real and organic ingredients, therefore is a healthy alternative to competing snacks that are filled with sugar, artificial flavouring, and trans fat. Munchies Granola is also a product of high quality and nutrients that will appeal to many consumers who are active and/or healthy. Many consumers could benefit from the product as it is a quick snack that energizes consumers, supply them with nutrients, and extinguishes their hunger. Moreover, the product’s mascot, Barry the Bear, is likely to appeal to a young demographic that is current with new trends.