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The tragic failure of the Challenger does make for an excellent case study on managment process. Prior to reviewing the course material, I was aware there was a technical and mechanical failure which led to the demise of the spacecraft as well as the crew, but I had no idea that the device which failed was a known problem to the engineers, and known by at least some level of management. It is shocking. Although I was unable to obtain the PDF for Engineering Ethics Case Study: The Challenger Disaster, I found the content of The Space Shuttle Challenger Disaster: A Study in Organizational Ethics particularly interesting of case studies provided.
The role of the corporate communications professional consists of both internal and extrenal components.
Furthermore, "No mistakes will be made by saying that without good internal communicationthere is no good external communication, which will then result in inadequate performance" (Spaho, 2015). In relation to NASA and the Challenger, preformance was certainly inadequate. Internally, communications at NASA seemed to be restructured when the primary focus was switched from going to Mars, to the reusable shuttle. Clearly, all levels of management were aware the Challenger project was in the testing phase. Throughout the provided literature, each tier of managment acknowledges pressure from commiting to assignments it is unclear NASA will be able to complete. I simply can not help but wonder if the notion of plausible deniability applies to this case. Meaning, could level I and II managers intentionally position themselves in a way where reprocussions of failed launches could be blamed on low level managers or engineers? It is the overall job of the corporate communications professional to be a unified voice of a company. Again, this is true both internally and extrenally. With NASA engeniereers waving red flags about the O-rings, lower level management uninterested, and top level executives unaware, surely the lack of shared knowledge falls back onto corporate communications professional. It is the corporate communications professional's reponsibility to detect miscommunication, and ensure each branch of the company is on the same page.