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Emergency and crisis response plan
Emergency and crisis response plan
Case study of FEMA
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INTRODUCTION An ‘emergency’ is ‘an unplanned event that can cause deaths or significant injuries to employees, customers or the public; or that can shut down business, disrupt operations, cause physical or environmental damage, or threaten the facility’s financial standing or public image’ (en.wikipedia.org, n.a.) in (FEMA, 1993). Emergencies such as aircraft accidents are extremely sensitive to manage and often draw public attentions and sympathies across the globe. For instance, the crash of Air France 447 aircraft on 01 June 2009 attracted one of the highest numbers of stakeholders involvement in the history of aviation accidents (pbs.org., 2010). A typical aircraft accident would therefore, directly or indirectly involve victims, victims’ relations, stakeholders and the general public. There is therefore, the need to prepare to handle accident situation, victims, victims’ families, stakeholders and concerned public professionally with utmost sensitivity and immediacy. The concept of Emergency Response Plan (ERP) is based on these needs. Professor Spranza defines ERP as an outlines in writing what actions should be taken following an accident and who is responsible for each action (aviationclub.aero, n.a.). As aircraft accident is inevitable, in order to avoid or reduce significant losses to a business, it is essential that airliners identify, anticipate and implement processes to respond to emergencies to mitigate their magnitude and duration of impact (en.wikipedia.org., n.a.). Of importance, likewise, are plans to ensure Business Continuity of critical operations post-incident. Several attributes come into play during emergency such as leadership, resource management and effective communication. Consequently, an ERP harn... ... middle of paper ... ...e of the issue-attention cycle. Current Issues in Tourism, 5(5), 458–466. Ritchie, B.W.(2003). Chaos, crises and disasters: a strategic approach to crisis management in the tourism industry Journal of Tourism Management 25 (2004) 669–683. Coombs, T. (1999). Ongoing crisis communication: Planning, managing and responding. Thousand Oakes, CA: Sage. Smallman, C., and Weir, D. (1999). Communication and cultural distortion during crises. Disaster Prevention and Management, 8(1), 33–41. Camey and Jorden (1993). Preparation for business-related crisis. Public Relations Journal 49, 34-35. Hearit (1994). Apologies and public relations crises at Chrysler, Toshiba, and Volvo. Public Relations Review, 20(2), 113-125. Arpan and Ewoldsen (2005). Stealing thunder: An analysis of effects of proactive disclosure of crisis information. Public Relations Review 31(3), 425-433.
Newsom, D., Turk-Vanslyke, J., & Druckeberg, D. (1996). This is PR: The realities of public relations 6ed. United States: Wadsworth Publishing
The National response plan outlines four key actions the disaster coordinator should take. They are gaining and maintaining situational awareness, activate and deploy key resources and capabilities, coordinating response actions and demobilizing. Throughout the response it is essential that responders have access to critical information. During the initial response effort the situation is will change rapidly. Situational awareness starts at the incident site. For this reason it is essential that decision makers have access to the right information at the right time. By establishing an Emergency Operations Center (EOC) all key responders are brought ...
This essay revolves around this incident and BP’s response, and analyses the effectiveness of BP’s crisis communication with relevant theories and concepts in the area of communication management. This essay
Both man-made and natural disasters are often devastating, resource draining and disruptive. Having a basic plan ready for these types of disaster events is key to the success of executing and implementing, as well as assessing the aftermath. There are many different ways to create an emergency operations plan (EOP) to encompass a natural and/or man-made disaster, including following the six stage planning process, collection of information, and identification of threats and hazards. The most important aspect of the US emergency management system in preparing for, mitigating, and responding to man-made and natural disasters is the creation, implementation and assessment of a community’s EOP.
Print. Nelson, Lauren. " Crisis Communications Case Study Tylenol." BCMpedia. A Wiki Glossary for Business Continuity Management (BCM) and Disaster Recovery (DR).
Crisis communication is an area of public relations that I find really fascinating. I enjoy learning about the proper steps that a professional takes when a company is pitted against a major crisis, and what they do in the face of chaos to turn the situation around and use the crisis in their own favor. One case study that exemplifies the degree to which a crisis can be managed effectively and a company can gain more respect by doing so is the case of the Chicago Tylenol Murders in 1982. The tragic deaths of seven people who died due to potassium cyanide-laced Tylenol capsules started as a disaster for Tylenol producer Johnson and Johnson. However, J&J communicated with their publics and the media proficiently, investigated their products after pulling millions of dollars of Tylenol capsules off the shelves across the nation, and developed proper packaging to avoid further mishaps.
Vasterman, P., Yzermans, C. J., & Dirkzwager, A. J. (2005). The role of the media and media hypes in the aftermath of disasters. Epidemiologic reviews, 27(1), 107-114.
Indeed, crises occur, inevitably, throughout society; emerging due to some form of accident, miscalculation, or possibly just random chance. One such example is that of the Deepwater Horizon Oil Spill, also known as the BP oil spill, occurring on April 20th, 2010. To clarify, the event is known as the largest marine oil spill in history, killing eleven people, and discharging nearly 5 million barrels of oil into the Gulf of Mexico. Certainly, the crisis spawned a substantial amount of outrage, backlash, and controversy due to the calamitous effects of the incident. Through unambiguous efforts, BP (British Petroleum) attempted to calm the public’s reaction to the situation by using strategically sophisticated skills in public relations. Through my analysis, I will assess the ways in which BP attempted to manage the crisis with regards to the ethical values portrayed, as well as the overall effectiveness of the responses. Therefore, I will commence by providing background through a brief
Ulmer, RR, Sellnow, TL & Seeger, MW 2007, Effective crisis communication, Thousand Oakes: Sage Publications.
" We are living in a world rife with many types of crises"(Shrivastava 1993) which means that we would not be able to expect and know when a crisis is going to happen. In our textbook Strategic Public Relations (Harrison 2011, 811) mention that the main characteristics of a crisis are surprise, insufficient information at the outset, limited control, panic and escalating flow of events. From the in-class simulation it clearly shows those characteristics which we were expected to consider. The definition of crisis is a situation or event harmfully affecting individuals, groups, communities, countries and also the environment (Tombleson 2015). In the slide from (Tombleson 2015) she have said that "crises can be expected or unexpected is with or without warning, smouldering (chronic) or sudden (acute) and unpredictable and impact on an organisation’s viability, credibility and reputation".
Emergency management is often described in terms of “phases,” using terms such as mitigate, prepare, respond and recover. The main purpose of this assignment is to examine the origins, underlying concepts, variations, limitations, and implications of the “phases of emergency management.” In this paper we will look at definitions and descriptions of each phase or component of emergency management, the importance of understanding interrelationships and responsibilities for each phase, some newer language and associated concepts (e.g., disaster resistance, sustainability, resilience, business continuity, risk management), and the diversity of research perspectives.
Just as we as a class have examined the case studies of Johnson and Johnson (Tylenol) which took place in 1982 and the British Petroleum (BP) students gulf oil spill from 2010, students will look to this case study in terms of investigative journalism, moral ethics, religious perspective, public relations and the use of crisis communications skills. Scholars will have several other notable cases to reference where the lesson will cover the belief that the “cover up is always worse than the crime”. Penn State University’s handling of the Jerry Sandusky child abuse scandal, in addition to the Fraternity hazing rituals that have plagued universities nationwide, are all examples of crisis situations that were allowed to continue due to institutions not confronting the crisis head on with a clear transparency and acceptance of fault. This week revelations surfaced of a prominent Hollywood director who for years has been secretly accused of sexual harassment. These allegations were covered up with monetary settlements and confidentiality agreements.
The communication process is not something that begins when a crisis rears its ugly head rather it is a process that takes place in preparing for a crisis before it happens. While the term crisis represents a blanket term used to describe many situations, each situation is unique, thus presenting different obstacles to overcome. However, with a well-established advanced plan in place an organization places itself in a position to overcome and work around obstacles. The development of a comprehensive crisis management plan is one achieved through effective communication where each member of the crisis management team has an advanced shared understanding of his or her role and responsibility during a time of crisis (du Pr'e, 2005).
Disaster Recovery Planning is the critical factor that can prevent headaches or nightmares experienced by an organization in times of disaster. Having a disaster recovery plan marks the difference between organizations that can successfully manage crises with minimal cost, effort and with maximum speed, and those organizations that cannot. By having back-up plans, not only for equipment and network recovery, but also detailed disaster recovery plans that precisely outline what steps each person involved in recovery efforts should undertake, an organization can improve their recovery time and minimize the disrupted time for their normal business functions. Thus it is essential that disaster recovery plans are carefully laid out and carefully updated regularly. Part of the plan should include a system where regular training occurs for network engineers and managers. In the disaster recovery process extra attention should also be paid to training any new employees who will have a critical role in this function. Also, the plan should require having the appropriate people actually practice what they would do to help recover business function should a disaster occur. Some organizations find it helpful to do this on a quarterly or semi-annual basis so that the plan stays current with the organization’s needs.
Crises occur every day and are all around us. How people help, or not, tell a lot about them and their society. Society as a whole needs to reevaluate how to view crises. Right now crises are viewed as “unimportant” because people are afraid to leave their safe bubble and look at the complications around them. Crowd persuasion, self-absorption, and emotional behavior can cause people to not want to assist someone in a crisis.