Elements Of Handicrafts

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The marketing mix elements consist of product, price, distribution, promotion and packaging of handicrafts.

Product: A product is a set of tangible and intangible characteristics, including wrapping, color, price, manufacturer's prestige, retailer's prestige, and manufacturer's and retailer's services, which the buyer may accept as offering want fulfillment.
 Product-Line:
Handicraft: Firms which market only one product are rare today. Most firms offer a product line. A product line is a group of products related in function or customer purchase needs. The benefits of changing the composition of the product line, by either adding or subtracting products, depend on a number of factors- the preferences of consumers, …show more content…

The products which are not profitable are usually deleted from the product line. The decision whether to discontinue a product is often based on how fast it moves. Deletion of some of the products from product line may also be a practice in handicrafts. Handicrafts designs: The Design of a handicraft product should be in accordance with the tastes and preferences of customers. There are three types of designs viz., conventional, modern, combination of conventional and modern which are usually adopted by artesian. Conventional designs are age-old and traditional designs. While modern designs are in keeping with the changes of consumer preferences and tastes. Conventional and modern is a combination of both types. Product planning and development in Handicraft: Product planning and development can be found even in handicrafts. Handicrafts are the products of creativity and workmanship. Artisans, usually, strive for excellence in their crafts by undertaking product planning and development. Expansion in Handicraft: Expansion is increasing the present scale of operation either by mechanizing the process of production or by enhancing tile installed capacity. Expansion …show more content…

Consequently, they think that it’s hard to settle the price basing on cost of creation. The specialists have said that they settle prices of articles basing on its market acknowledgment and basing on the price offered by ace skilled workers, merchants and co-agent social orders. Prices of handicraft articles are settled by skilled worker himself, ace expert, merchant and co-agent social orders, the degree of impact of these individuals in settling the prices vary from specialty to create. Merchants and co-agent social orders as saw by a dominant part of the respondents’ impact an extraordinary arrangement in settling the prices or handicrafts. Charges in Handicraft: Sales assess is high on handicrafts as well as differed from art to create. It is recommended that the State Government may absolved handicrafts from deals assess, as it is as of now done in States like Bihar, Madhya Pradesh and Kerala. The nonappearance of offers assess on handicrafts will bring about diminishment of Handicrafts prices and in this way increment the deals. It's very troublesome for artesian to make due in showcase unless government ought to ensure

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