Dress Code Case Study

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Recommended: The importance of dress code at work

It only takes seven seconds to create a first impression. 55% of a first impression is based on visual factors—the way someone is dressed, groomed, and how they stand (Goman). This heavy pressure on first impressions often lead to success or failure when looking to create a new client relationship. Clients are judging the reputation of a company by what employees are wearing and how they are groomed before they even they utter a word. For example, if an analyst from Wells Fargo is wearing jeans while meeting with potential investors, that investor has already begun stereotyping the analyst as lazy and careless—even if he is a leading analyst in the industry. Because of perception, knowing your audience is key when implementing a dress code. Yet, when people …show more content…

“What Are the Benefits of Setting a Dress Code in the Workplace?” Chron.com, smallbusiness.chron.com/benefits-setting-dress-code-workplace-22655.html Goman, Carol Kinsey. “Seven Seconds to Make a First Impression.” Forbes, Forbes Magazine, 25 Aug. 2015, www.forbes.com/sites/carolkinseygoman/2011/02/13/seven-seconds-to-make-a-first-impression/#76316fbf2722. Heathfield, Susan M. “Learn How to Dress in Business Formal in a Professional Workplace.”The Balance, 1 July 2017, www.thebalance.com/a-formal-professional-dress-code-1919381 Heathfield, Susan M. “Your Dress Code Provides a Guide So Employees Know What Is Expected.” The Balance, 30 June 2017, www.thebalance.com/dress-code-1918098 Hyne, Julie. “7 Advantages Of Adopting A Corporate Dress Code Policy For Your Workplace.”LinkedIn, 5 June 2016, www.linkedin.com/pulse/7-advantages-adopting-corporate-dress-code-policy-your-julie-hyne/ Lee, Recia. “5 Reasons Why Employer Branding Is Important.” TalentAdore, 8 Nov. 2016, talentadore.com/en/5-reasons-why-employer-branding-is-important/ McQuerrey, Lisa. “Does a Uniform Influence the Performance of Workers?” Chron.com,

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