The History Of Dr. Pepper
Tera-Jo Driscoll
Freshman Technology
January 31, 2017
The soda that when you guzzle it, the great flavor fills your taste buds and the bubbles of carbonation explode in your mouth leaving a savory taste in your mouth. Dr Pepper is a very popular soda, that is apart of the Pepsi family. Dr Pepper is in stores all around, and is very popular, so not knowing about it, you'll stand out, but don't worry for reading this will inform you of Dr Pepper. This paper contains writing about the history of Dr Pepper such as; when it came to the world, how it was made, who made it, how has it changed, the flavors of it, and how/what are they, the company, doing now, in 2016.
Dr Pepper was invented
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Most likely you are aware of the original flavor, diet, cherry, and vanilla, but there are many more. In fact, there are 23 flavors of Dr Pepper! Some of those flavors consist of vanilla, blackberry, and cherry (Casey Winters, 2011) . Out of the 23 flavors the most popular and common flavors are regular Dr Pepper, regular diet Dr Pepper, Dr Pepper 10, Dr Pepper cherry, diet Dr Pepper cherry, caffeine free regular Dr Pepper, caffeine free diet regular Dr Pepper, Dr Pepper cherry vanilla, diet Dr Pepper cherry vanilla, and Dr Pepper made with cane sugar. In all there are ten popular or common flavors of Dr Pepper out of the 23 flavors (Dr Pepper Snapple Group [brands], 2017).
Of course, in order to get that delicious, savory, great taste that dr Pepper has, there are main ingredients that play a very big role. Dr Pepper contains seven main ingredients. Those ingredients are carbonated water, high fructose corn syrup, caramel color, phosphoric acid, natural and artificial flavors, sodium benzoate, and caffeine. In diet Dr Pepper the same ingredients remain besides the fact that the high fructose corn syrup is changed to aspartame (Reference,
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There was/is a rumor going around with Dr Pepper. This rumor claimed that Dr Pepper was bought out by the Coca-Cola company. The claim that was made goes as follows, “After 131 years of quenching American's [sic] thirst, Dr. Pepper announces it will halt production in the Summer of 2016. Though sales have always remained consistent, Dr Pepper says it can no longer compete with other soda producers using cheaper ingredients. Rights to the recipe have been sold to Coca-Cola Corp who says they will stop production sometime during the Summer of 2016. Dr Pepper you will be truly missed by millions of Americans!” This claim though, has been declared and proven to be false. Dr Pepper’s rightful, current, and to stay owner is The Snapple Company. There are no plans of Snapple selling Dr Pepper, and the Coca-Cola company has no intentions of buying and changing or stopping production of Dr Pepper. Dr Pepper, owned by The Snapple Company, is still producing and selling, and claim to have no intentions of stopping productions of Dr Pepper (David Mikkelson, 2016).
Dr Pepper is quite the beverage in reality. The drink has mastered 23 savory flavors, all great. The history of Dr Pepper from starting out in Texas at a old corner drug store, to now a very populated drink known all throughout the entire world! With all these great flavors, it is no wonder it is known and loved
From the review of U.S Census on the size of the market segment to which the marketing campaign of Dr. Thunder would target, it has been found that the marketing campaign would target around 3 million Americans. Over the past 10 years, it has been noticed that the target market segment has grown for about 7.7% (United States Census Bureau, 2013). Moreover, the target segment would expand by another 8.9% in the coming ten years. Upon understanding the dynamics of soft drink industry in USA, it is found that the following three factors have an impact on the consumer behavior of this industry:
Dr. Pepper claims that men can enjoy healthier sodas and still be manly. They don’t use any evidence to prove this, instead they choose to present a man who enjoys their product. This man is shown carrying a large tree with one hand and a can of Dr. Pepper 10 in the other hand. There may be a rebuttal in the fact that there is no real difference between Dr. Pepper 10 and Diet Dr. Pepper, especially since Dr. Pepper has a lengthy campaign that sells Diet Dr. Pepper as being a healthier
Diet sodas have decreased in sales due to recent findings on its potential health effects. The sales for diet soda have decreased 7 percent over the past year regarding amid research on diet soda products. Though the word diet means the kind of food/drinks a person habitually eats/drinks, diet soda is a chemical cocktail misleads millions of people. Diet soda was created by Kirsch Bottling in Brooklyn, New York with the product called No-Cal. The idea was for people who were diabetic, dieters.
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
Club soda is the best household item to remove wine stains. Red wine is a common spill in households and 31.4 billion bottles are consumed each year. common household remedies is salt because the salt will dry in the t-shirt and will suck up the stain, tap water ia a remedy because it dilutes the stain and prevent it from setting into the fabric. It is important to find the best remedy because if you don't have a washer or dryer you can have a simple and easy remedy which most people have. The dark red dyes can create deep dark stains. Red wine is made from different types of grapes, for example Shiraz, merlot, Cabernet Sauvignon, and Malbec. One thing they all have in common is that they all are deep red in color.
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.
There are plenty of sugary soft drinks in the market today. Sugary soft drinks are included as drinks defined by the US Department of Agriculture and the US Department of Health and Human Services in their Dietary Guidelines for Americans as “sugar-sweetened beverages” that contain different types of sugars that contribute calories. Examples of these are lemonade, sports drinks, energy drinks, carbonated sodas and sweetened teas and coffees (Marrow,2011).
Currently, Coca-Cola isn't selling its snazzy, aluminum-bottled Coke varieties in retail stores. Rather, they have been introduced thus far in select night clubs and bars, and offered for sale at some special events.
Pepper to people and they want customers to get that letter in their mind and have it stay there. The purpose that Dr. Pepper wants to give out is obviously to persuade people to buy their product. The economic side of the Dr. Pepper ad is to sell as much brand as they can. The brand even makes their own t-shirts, and they even have their own factory down in Dublin, Texas. If you look closely at the Dr. Pepper ad you can see that it gives detail about the evolutional theory.
The birth of Coca Cola began in May 1886 when the first coke formula was invented. It was invented by a pharmacist who lived in Atlanta, Georgia called John Pemberton as drink at soda fountains. The name of the drink “Coca Cola” was a suggestion given by Pemberton’s bookkeeper Frank Robinson (Bellis). Pemberton wanted his invention to bring him commercial success, however, Coke did not do well in its early years (Martin). The man died in August 1888. After Pemberton’s death, a business man named Asa Candler bought his formula for $2300 and rescued his Coke business (Bellis). In 1891, Candler became the sole owner of Coca-Cola (Martin). Coca-Cola became one of the most popular fountain drinks in America by the late 1890s (Bellis). However, Pemberton would never see this commercial success he had been looking for during his lifetime since his life ended in 1888 before Coca-Cola became popular. After the 1960s, soda fountains became less popular and coke began to be sold in bottles. On April 23, 1985, the “New Coke” formula was released (Bellis). The Coke we drink today is the “New Coke” that comes in bottles.
A Coke Zero consumer is similar to the Diet Coke consumer but prefers a less artificial sweetener taste. Coke Zero will market its drink to the non men who want Diet Coke benefits without feeling girly. It will also target younger consumers who want zero calories but a real cola taste. Diet Coke Plus is for the consumer who not only eliminates sugar from the diet but also desires
Coke and Pepsi have been raging war for over a century now, turning their sodas into a multi-billion-dollar industry. Coke has been able to drive more earnings for its bottom line, and while Coke’s net income has been trending downward in recent years, it manages to stay ahead thanks to superior margins. Pepsi, on the other hand, has produced consistent net profit margins of around 10%, while Coke margins have been in the 15-18% range for the past several years (O’Brien). Every company has a Market Cap, which is basically a fancy way of saying how much the company is worth, and Coca-Cola’s market cap is a whopping $180 billion. Pepsi’s Market Cap is $150 billion, which may not seem like a big difference, but $30 billion is a lot of cheddar. Therefore, Coca-Cola owns 51% of the soft drink market, whereas Pepsi only owns 22% of it. Coke claims to own a total of 35 different brands, including Fanta, Sprite, Powerade, Vitaminwater, and many others. Pepsi owns 22 different brands, including 7up, Gatorade, and Mountain Dew “Coke (Coca-Cola) vs Pepsi - Soda
Dr Pepper Company is the oldest major manufacturer of soft drink concentrates and syrups in the United States. Dr Pepper is the company's principal brand. Cadbury Schweppes PLC acquired Dr Pepper/Seven-Up Cos. Inc. in March 1995. The new business will be called the Dr Pepper Company, which will focus on the Dr Pepper brand by handling all beverage system sales, which account for 75 percent of its business, in addition to related independent bottlers. The second operating group will be Cadbury Beverages/Seven Up Co., which will service independent bottlers not carrying Dr Pepper. Dr Pepper/Seven Up soft drink brands now hold about 16 percent of the U.S. market. Dr Pepper and Seven-Up are among the top 10 carbonated soft drinks, with Dr Pepper being the top non-cola soft drink. Other soft drink include: A&W Root Beer, Canada Dry, Schweppes, Welch's, Sunkist, Squirt, Crush and Hires (Levy 1999). According to the soft drink industry report, there is large sales growth recently in non-colas. Dr Pepper was number three in the industry. The reason is because non-colas have above-average caffeine level, and will be aimed at the 12-to 21-year-old market. Obviously, management sees this product as an opportunity to more fully participate in the growing popularity of non-colas.
Outline-Pepsi/PepsiCo I. Introduction a.) Pepsi is a brand far more complicated than just a simple cola product. The company, PepsiCo, has a wide spectrum of marketing perspectives that are vital to the consumers and the company. b.) PepsiCo is a global food and beverage corporation based in New York.
There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.