Dr Dre Beats

Opportunities

Beats by Dr. Dre have the capability to access a larger market where customer’s needs are not yet met. The beats are in a market that is continuing to grow due to popular artist making more and more music. An opportunity that Beats has is partnerships. Through partnerships with other companies, Beats will be able to have more products available in which they will not appear as just a headphone company alone. Beats by Dr. Dre can now officially start creating customized headphones for consumers. Instead of selling the regular headphones, Beats by Dr. Dre is now offering to create personalized headphones. Through this Beats by Dr. Dre can offer more to the customers, there will be an increase in the company’s product lines and

also attract more consumer. The opportunities that Beats by Dr. Dre have includes is that by the time a product reaches the end of its product life cycle, they have the ability to improve current products. It is essential for Beats to refresh its current product line to meet the demands of the consumers. Another opportunity that Beats by Dr. Dre has is providing a wider variety of music based products. Beats are now introducing a home theatre experience. Through this, this will allow Beats to meet consumer’s needs who would prefer experiencing music in the comfort of their own home.
Threats
Threats to Beats by Dr.

Dre include cheaper competition. There are many competitors which are selling similar music based products that poses a threat to Beats headphones. There will be a new alternative for the beats headphones with better prices created by other companies in which it is proven that some consumers will buy low quality headphones for a cheaper price. Counterfeit products are another threat to Beats by Dr. Dre. These products are manufactured to look similar, if not exact, and sold at a lower cost yet come nowhere close to the sound quality Beats can offer. Counterfeit products impacts the company because it does not earn a profit and the consumers who purchase these product are left with faulty, unsatisfactory audio equipment. Another threat for Beats by Dr. Dre is any negative publicity. Beats are heavily endorsed by famous artists and celebrities in which any sort of bad publicity can negatively affect the Beats image and brand which will then directly affect sales. Consumers whose purchases are influenced by the famous artists, athletes and celebrities they idolize are an important consumer group. If an endorser chooses to no longer affiliate themselves with the company, nothing will stop the consumer from turning its back on the

brand.