Nordstrom Swot Analysis Essay

560 Words2 Pages

Nordstrom ‘s Mission Statement
University of the People
Nordstrom Inc. is a clothing retail store in the United States and Canada that sells higher end clothing and accessories. It has 333 locations in a total of 39 states and ships to 96 countries worldwide. The company sells to women, men, and children, and also has a less expensive version of their store called Nordstrom Rack which offers customers great savings on fashion products. (“About Us”, 2016).
Nordstrom’s has a mission statement, which is as follows, “We strive to responsibly make meaningful product that not only exemplifies our lifestyle, but enhances the ability to live it.” (Mission Statements, 2016). As a customer who has shopped at Nordstrom before, I can state from my experience …show more content…

When the website is first visited, the home page shows several photos for various brands with a range of styles, allowing the customer to see some of the merchandise without having to click beyond the home screen. The website is also very easy to navigate. This seems to exemplify the lifestyle they state. The main page also states that 1% of their gift card sales go to nonprofit organizations. (Nordstrom, 2016). Although this is not necessarily regarding their product, it certainly is meaningful.
The wide range of brands they sell adhere to different lifestyles, such as Nike for athletic customers and Free People for those who enjoy bohemian style. These are quality products acknowledged in their mission statement that enhance lifestyles for those who enjoy the products.
After reading the “About Us” section and investigating a bit more on the website, I would say Nordstrom believes in their mission statement and advertises it well with a high quality website that is easy to navigate and friendly. It is clear they care about their clientele and want to provide excellent customer service to keep their customers happy and loyal. The website certainly reflects the mission statement created by

Open Document