Nordstrom ‘s Mission Statement
University of the People
Nordstrom Inc. is a clothing retail store in the United States and Canada that sells higher end clothing and accessories. It has 333 locations in a total of 39 states and ships to 96 countries worldwide. The company sells to women, men, and children, and also has a less expensive version of their store called Nordstrom Rack which offers customers great savings on fashion products. (“About Us”, 2016).
Nordstrom’s has a mission statement, which is as follows, “We strive to responsibly make meaningful product that not only exemplifies our lifestyle, but enhances the ability to live it.” (Mission Statements, 2016). As a customer who has shopped at Nordstrom before, I can state from my experience
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that they do believe in their mission statement. Nordstrom is especially known for their great customer service and quality products, and they have a loyal customer base. Upon reading their “About Us” page on their website and investigating a bit more on their website, I can further support their stance on their mission statement. Highlighting the statement I made about Nordstrom’s great customer service, their “About Us” section on their website says the company offers free shipping and free returns on their products, which is great for customers who love Nordstrom but do not live in close proximity to a store. An old co-worker of mine once told me she had shoes from Nordstrom that did not fit, and returned them about a year after purchase. Even though it had been a year since the purchase, Nordstrom happily exchanged the product without any pushback. Nordstrom also states in their “About Us” section, “We believe fashion is a business of optimism, and in that spirit we continue to grow and evolve.” (“About Us”, 2016). This sentence goes hand in hand with their mission statement. The enhancement of lifestyle claimed by Nordstrom in their statement certainly involves optimism and the growth of the industry. They also state in this section that although shopping changes, their commitment to happy customers does not change. (“About Us”, 2016). Beyond their “About Us” section, Nordstrom’s website has other aspects that align with their mission statement.
When the website is first visited, the home page shows several photos for various brands with a range of styles, allowing the customer to see some of the merchandise without having to click beyond the home screen. The website is also very easy to navigate. This seems to exemplify the lifestyle they state. The main page also states that 1% of their gift card sales go to nonprofit organizations. (Nordstrom, 2016). Although this is not necessarily regarding their product, it certainly is meaningful.
The wide range of brands they sell adhere to different lifestyles, such as Nike for athletic customers and Free People for those who enjoy bohemian style. These are quality products acknowledged in their mission statement that enhance lifestyles for those who enjoy the products.
After reading the “About Us” section and investigating a bit more on the website, I would say Nordstrom believes in their mission statement and advertises it well with a high quality website that is easy to navigate and friendly. It is clear they care about their clientele and want to provide excellent customer service to keep their customers happy and loyal. The website certainly reflects the mission statement created by
Nordstrom.
Nordstrom and Nordstrom Rack are different retail operations in terms of their choice, pricing, store service, and store atmosphere customer intimate firms, which excel in serving the specific needs of the individual customer well. There is less emphasis on efficiency, which is sacrificed for giving more precisely what is wanted by the customer. Reliability is also stressed. Nordstrom is an example of this discipline. Nordstrom must meet some standards of cost-effectiveness. When customers evaluate the quality of a product, they commonly measure it against two kinds of attributes: those related to quality as excellence and those related to the quality of reliability. From a quality as excellence perspective, the important qualities are things such as a product’s design and styling, its aesthetic appeal, its features and functions, the level of service associated with the delivery of the product,
First, Nordstrom is unique through its excelling customer service. As a full-service retailer, Nordstrom assists customers in every phase of the shopping process. Because they carry more specialty goods, customers will need and want more assistance leading to increased value of customer service. One of their policies is that they will accept any merchandise that people bring back without asking any questions. As a result, people feel more confident about purchasing products from there, since they can buy something with the comfort and knowledge that Nordstrom has an excellent return
Nordstrom is one of the top retailers in the United States. With a solid brand image and a sound financial situation, Nordstrom is relentless in their expansion in the US, and are beginning to expand into international markets. Nordstrom takes pleasure in providing state of the art client support and having experienced sales people. In order to hold their position as the most successful high-end retailer in the United States, Nordstrom must continue to figure out ways to improve their brand image and customer satisfaction. Nordstrom’s current business working strategy is successful but I believe there are a few ideal solutions that the organization could apply to further enhance the organization. Due to the aggressive characteristics of the fashion retail store market, it is crucial that Nordstrom preserves an aggressive advantage providing the highest level of customer support as possible.
Across all channels, J Crew works to target those that are college-educated men and women who are fashion conscious and enjoy high-end fabrics. Their customer base is parallel to that of a Ralph Lauren or Ann Taylor shopper. J. Crew’s target market also varies across different channels. While they like to target a middle age, professional working class of both men and women, they have now also extended their pool of target customers to young adults through their affiliate store, Madewell. The e commerce segments of J Crew plays a big role as customers who engage with their social media outlets are likely to spend 2 times more according the 2014 Annual Report. This motivates J Crew to stay very active on all social media accounts including Facebook, Twitter, Instagram, and Pinterest. With store openings expanding throughout the country, J Crew targets those who shop in store with the eye-catching merchandising and the mixing of prints and
According to the video “How stores track your shopping behavior”, from the study of men’s habit of shopping, they know how to get men to pay attention to their products. They change it up a little bit and get a really interesting result:”85% increase in product touch, 44% increase in sales, and 38% increase in dollar sales”. That is huge increase in numbers. That number shows how impactful the study is in their business performance. It is the result of understanding their customers’ needs and desires.
The company’s strategy is customer focus strategy; Nordstrom has followed its faithful philosophy as offering its customers the best possible quality and value service. Being successful in the industry, the company has become a leading in fashion retail industry. When people tend to pay attention on the fashion, so that they are willing to spend more on the premium or exclusive products. Therefore, the company can provide items, which meet customers’ need will be the most successful in the industry. In addition, understanding the important of providing the best customer service, Nordstrom always be professional in their design of the store and employees attitudes such as, all of their stores are design to set the color and lighting, which can create the relax feeling for shoppers. Moreover, Nordstrom employees are well trained to
Aeropostale is a dying brand. It has always been a step below the other “A” brands, Abercrombie and American Eagle, however it was still very successful. But now, it has fallen even further behind in sales as the consumer, the Millennial Generation, wants to move away from “name brands” and into more affordable non-name brand clothing. Therefore, they’ve decided to rebrand and have released #AERONOW as their new sales pitch. Many Millennials have preconceptions about what the brand is like from previous experiences and aren’t sure about anything new from Aeropostale. Mia Cuccaro, a freshman at the University of Findlay and someone apt to wear similar clothing still says that she won’t shop at Aeropostale because “their clothing selection is too narrow. They only sell skinny jeans and the tops are all too similar, plus I don’t want “AERO” plastered across my chest.” Chase Fulton and Savana Floyd also believe that the brand can no longer be successful because the new line is “no different than any other clothing line” and that “it is already too late for them.”
Macy 's strategy is to provide a "localized merchandise offering and shopping experience to targeted consumers" (Macy 's Inc., n.d.). Macy 's generates primary revenue through the sale
Nordstrom is one of the largest luxury retailing company that has both a brick-and-mortar-store and an online store which sells a range of goods from children, women, and men apparels and accessories to home goods such as bed and bath and kitchen. According to fortune 100 Best Companies to Work for Nordstrom latest revenue was $13.5 billion.
Target is known to offer higher quality and more innovative products. Adding garden centers and food highly increased Target’s sales and rivalry. This store chain signs exclusive partnerships with designers like Jason, Wu, Zac Posen, Isaac Mizrahi and the most recent Lilly Pulitzer. It is every customer’s preference to be well dressed without overpaying. Sustaining low prices to remain competitive in the industry is Target’s priority. By sells its products directly to customers it is able to keep the cost at or below competitors. Target’s Red Card, Target Visa, Target Card and price matching of online retailers provide additional discounts for customers. Reinvestment into community puts Target in the front pages. This company spends “4 million dollars” programs (“4 Million Every Week”) every week in civic giving. Consumers look to support retailers who are actively involved in the community through sales of homegrown products and sponsorship of local events or
that they could find their needs in the store. Boots has its Showroom in any of the shopping
The company’s vision is” To be world’s most customer oriented company, to create a platform where individuals can visit to find, get anything they desire and purchase it
Nordstrom has remained ahead of their competitors for one reason only: their impeccable customer service. Even though their current customer service strategies have created great customer loyalty, there are methods to increase this loyalty. One approach would be to enhance the customer's online experience. For instance, the company could provide a personalized experience by having shoppers choose from a variety of standard styles in order to understand their preference. After the analyzation, Nordstrom could pull all items from their inventory and suggest them one page to the shopper. The service would resemble a personal concierge service, but online. Not only does the personalization increase customer satisfaction, but it removes the hassle
Macy’s long-term goals and principal methods for attaining goals for the organization has not changed, it is their method of delivery that has been changed to address the needs of the consumer. Macy’s long term goals are aligned in their mission statement, “to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers (Macy's, No Date). “In 2008, Macy’s reached the top fortune 500 company listings as one of the top leading retail organizations in the country (Macy's, No Date). In 2015 Macy’s opened their fifth fulfillment center, offering the consumer rapid, efficient distribution of goods to customers (Macy's, Inc., 2017). With a mission of continued looking to the horizon, 2017 and beyond should contain lots of innovation and development for Macy’s.
On the other hand, the marketing of the store should emphasis more on projecting a good shopping experience for the customers, because the culture that internet has created about Wal-Mart make decive some customers from shopping at Wal-Mart. People ususally post about fights on Wal-Mart, employees fithing, memes about the people who shops at Wal-Mart, robbery, etc. All of these culture created on the internet affects what the store, and deprive customers from shopping at Wal-Mart. A better marketing should be emphazied on showing the people that the culture created in the internet is not how the shopping experiences at Wal-Mart looks