Yeezy Boost Case Study

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junheelee
011304901
date econ 100 background of Marketing in the 21st century, yeezy boost 350 v2 is still one of the sensational shoes from adidas brand. lot of cerebrates shows up in the red carpet with yeezy boost. furthermore, the kanye west designed it. now I am looking about background of the yeezy boost release it to society. Before the company launching the item, lots different teams cooperate each other like designer, producer, marketer and economist. Every single part is important for the company as well as their carrier, too. Anyway, before and after they release the product, the marketer must do some extra work such as making advertisement and video or hiring model. from the yeezy boost, we can see the five economic theory. At first the marketing team must to think about the basic fundamental question which are what to produce, how to produce and for whom to produce. in case of yeezy boost, most of shoes produced in china, Vietnam and Indonesia, because employee’s wage and land for factory is more cheaper than other developed country like USA, JAPAN …show more content…

The yeezy boost designed by one of the most famous rapper this it means the company hires the expensive labor. Land includes all “gifts of nature” like fossil fuel, water, sunlight, land, gold and wind. in this case, maybe fabric might be the land, because fabric is one of the necessary things to make a shoes. capital is human and capital is man-made tools like machine. moreover, maybe factory machine for yeezy boost could be a capotial in this example. In 2014, kayne west earn 30 million dollars as well as he is one of the top fashion leader in the world. the adidas brand hire the kanye west for shoes designer, because all of his style is leading many people to follow his style. Maybe when kanye west design the shows, he might use the tablet pc to draw it. in yeezy boost we can see the concept of labor and

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