junheelee
011304901
date econ 100 background of Marketing in the 21st century, yeezy boost 350 v2 is still one of the sensational shoes from adidas brand. lot of cerebrates shows up in the red carpet with yeezy boost. furthermore, the kanye west designed it. now I am looking about background of the yeezy boost release it to society. Before the company launching the item, lots different teams cooperate each other like designer, producer, marketer and economist. Every single part is important for the company as well as their carrier, too. Anyway, before and after they release the product, the marketer must do some extra work such as making advertisement and video or hiring model. from the yeezy boost, we can see the five economic theory. At first the marketing team must to think about the basic fundamental question which are what to produce, how to produce and for whom to produce. in case of yeezy boost, most of shoes produced in china, Vietnam and Indonesia, because employee’s wage and land for factory is more cheaper than other developed country like USA, JAPAN
…show more content…
The yeezy boost designed by one of the most famous rapper this it means the company hires the expensive labor. Land includes all “gifts of nature” like fossil fuel, water, sunlight, land, gold and wind. in this case, maybe fabric might be the land, because fabric is one of the necessary things to make a shoes. capital is human and capital is man-made tools like machine. moreover, maybe factory machine for yeezy boost could be a capotial in this example. In 2014, kayne west earn 30 million dollars as well as he is one of the top fashion leader in the world. the adidas brand hire the kanye west for shoes designer, because all of his style is leading many people to follow his style. Maybe when kanye west design the shows, he might use the tablet pc to draw it. in yeezy boost we can see the concept of labor and
This report is a business investigation on the Boost Juice business. This report is going to describe the Boost Juice business and its global expansion. It is also going to describe the roles of the business and the ways boost can be classified. The report is also going to explain the internal and external influences that have affected the business.
Nike is a major power structure in the global economy, a financial land marketing powerhouse. On every level, they practice diversity, they are socially responsible, and Nike gives back to those who are less fortunate. Nike seems to keep improving on every level of business there innovative and never seem to stop looking for new ideas to keep the consumer excited waiting to see what next. Financially Nike has come from nothing five hundred dollars and an idea. This is what America is made of entrepreneurial-minded individual, which believes in an idea and make it come true with just a few dollars.
Relating this to Hip-Hop rappers recently have found alternative ways to make money by partnering with a company using their name to ultimately boost sales. According to Black Entrepreneur Profile “In 2007, Mr. Combs partnered with Diageo for a groundbreaking strategic alliance to oversee and manage all branding and marketing initiatives for Ciroc Vodka. Under the terms of the deal, Mr. Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Ciroc, while sharing in the future profits of the growth of the brand. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Mr. Combs.” Ciroc did become a highly desirable alcoholic beverage, where you see it everywhere from commercials, to getting un-paid promotion from rappers saying that they are in the club ordering a bottle of Diddy (Ciroc). The capitalism ways that a rapper can innovate, and exploit a product are very effective due to the popularity of the rapper they can really make an impact on the society. For example, Andre Young (Dr. Dre) partnered with Monster to create Beats by Dre in the long run making him a billionaire. having the world famous Hip-Hop legend on the name of a decent pair of headphones had all the ingredients to have every teenager begging their parents to buy the overpriced headphones creating a huge trend that now has been bout out by apple which is capitalist mogul who plays with societies wallets like a happy meal toy. Having this new way that Hip-Hop can influence style in todays culture gives them a whole new type of influence besides the bars they write in their
Nike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same
In addition, Nike is a worldwide known company and it is among the top empires just as Adidas and Puma. It has more than 900 factories which are located in an estimated 50 countries, they also have more than 660 000 workers which most of them are women. However, although they have a lot of factories around the world, their main manufacture factories are located in China, Indonesia, and Vietnam which are basically countries with the most minimum salaries rate given to the workers. Nike chooses these locations for their production of their merchandise because of the cheap ...
The Company Kinky boots paid its responsiveness towards the promotion events by significantly understanding the customer’s wants and based on the findings they preferred their manufacturing plan and comparatively it also engrossed on the improvement activities via innovation (Mindtools.com 2014).
Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing.
Since its inception in 1949, adidas have been a leader in innovation; which is also their main competitive advantage in the market place. Along with innovation, the company differentiates itself in the market place with its strong brand equity, supported by a strong global marketing and advertising program.
When comparing prices, consumers can find the exact same style Nike boot in Adidas and pay a lower price. Essentially what the consumer is paying extra for is the Nike brand. Looking back at my journal you can see I wore the Adidas boots one time, then went out and bought Nike boots. “Brand loyalty is based on an emotional connection toward the brand and a conscious commitment to find this brand each time the consumer purchases from this category.” 112 Brand Promotion I could have worn the Adidas boots for free but I spent the time and money to go purchase the Nike brand. “brand loyalty and advertising work together to create another important economic effect related to pricing flexibility and profits. When consumers are brand loyal, they are generally less sensitive to price increases for the brand.” 45 Advertising and Integrated Brand Promotion Being able to raise prices but still keep the consumer market is very valuable. This is one of the main reasons brands strive to have brand loyal
Nevertheless, Nike is an extremely diverse company with outstanding organizational structure, impressive marketing strategy, and innovative products. The organizational structure of the Nike Corporation helped them become a leading innovator for the world with creative apparels and shoes. Their intelligent marketing strategies assist them in advertising their products to motive their customers and sell them. Their innovative product motivates customers with great performance footwear and quality designs to take on any obstacles. The Nike Corporation discovers various ways to improve their organizational structure to inspire the world.
Nike’s source is America. It is a multinational company which is engaged for design, development and manufacturing of footwear, equipment, apparel, accessories and services. Nike is also famous for the worldwide marketing and selling of the same products.
I will be using the Yale Five-Stage Development Model created by researchers at Yale University to evaluate the Nike campaign (Binder, 1971). Using this model I will be able to evaluate the five functional stages noted by the Yale researchers: identification, legitimacy, participation, penetration, and distribution. The first stage I will be using identification talking about Nike’s logo. Then, by viewing their impact on communities I will be able to analyze Nike’s second stage which is legitimacy. Third is the, participation stage I will identify how Nike as the recruitment and involvement of previously uncommitted people. Fourth, the penetration stage on how the product earned a meaning to Nike how their product earned. Final stage which is Five, I will identify the distribution stage by looking at how Nike’s rewards their supporters.
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
The early sixties thru the late sixties Nike was founded on a handshake. $500 was granted and a trust fund. This was for the first 300 pair of shoes.Phil sold the shoes out of his trunk in his green plymouth valiant.But as it “BLEW” up it was called cool ("History & Heritage." NIKE, Inc). This shoe and athletic company that would be to the aspects of pop culture.
In reviewing the case of New Balance Athletic Shoe, Inc. it is clear that there are a few major problems that the company is facing. First of all, New Balance falls behind its other major competitors, Nike, Adidas and Reebok, in the area of marketing. Unlike its competitors, New Balance does not undertake celebrity endorsements. This puts them at a disadvantage when it comes to brand building. This also causes the company to lose out somewhat on gaining awareness on a global scale as it lacks endorsements in major sporting events. Most global brand names generate strong brand recognition through celebrity endorsements in sporting events that would give them the needed momentum to carry their brand name further into the global market.