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A brief of nike introduction
Paper on nike historical overview and mission statement
A brief of nike introduction
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Nike was created around the late 50’s early 60’s(Page 3 Frisch, Aaron. The Story of Nike). The creator got the idea to make them because of a school project. It was about a business that they would run as they came out of highschool. His name was Phil Knight. It originated in Hillsboro Oregon. And this was the start of something great. Phil Knight was a track runner. He was very talented at what he did. He went to school in oregon in 1955. Also he was a middle distance track runner. He was very good at running track. During his track running time he was assigned a project about a business and that’s kinda how nike began. The first shoes that came from nike were track shoes. Bill Bowerman a very highly thought of coach helped Phil to make the perfect shoe. They experimented with different track surfaces and rehydration drinks. The first shoes were sold for $7.95. But they cracked and busted in the cold. They were only tested in the warm. The early sixties thru the late sixties Nike was founded on a handshake. $500 was granted and a trust fund. This was for the first 300 pair of shoes.Phil sold the shoes out of his trunk in his green plymouth valiant.But as it “BLEW” up it was called cool ("History & Heritage." NIKE, Inc). This shoe and athletic company that would be to the aspects of pop culture. In the start of all this it was originally called blue ribbon sports. Tigers are sports shoes made in japan. By 1964 Phil had sold $8000 worth of tigers. In the 70’s they came up with an idea to reduce the shock and the resistance of impact and things like that. It was an shock resistant pocket. It was filled with air. It helped on things like running and jumping. But the very first popped and busted with too much impact. Then after a wh... ... middle of paper ... ...05. Nike is a real patron of the sports programs at Penn State University and named its first tyke mind office after Joe Paterno when it opened in 1990 at the organization's central command. Nike initially proclaimed it might not evacuate Paterno's name from the building in the wake of the Penn State sex ill-use embarrassment. After the Freeh Report was discharged on July 12, 2012, Nike CEO Mark Parker published the name Joe Paterno might be evacuated quickly from the youngster advancement focus. Another name has yet to be declared. So if you had the chance to be the creator of nike what would you do? Would you start it off differently? I would start it and sit back as it grew. Then when it got big reveal who made nike. Then everybody would have their chance to create their own type of shoe and could make it however they wanted. What would you do with the business?
Phil Knight was born in Portland in 1938 to Oregon's only billionaire, where he became interested in track in part because it "Allowed the people that trained the hardest to succeed." So in college, he studied shoe design while being coached by Bowerman. Knight was convinced that he could market the innovations developed by Bowerman. Knight successfully convinced star athletes to endorse his product, including Steve Prefontaine, a middle distance star racer, and four of the top seven American track Olympic qualifiers. This convinced other athletes to wear Nikes and it eventually trickled down to the ranks of Joe Jogger, who had just become part of the first running boom. Knight helped developed advertisements such as the famous Just Do It, and promoting the first ever cross-training shoe by getting famous two sport athlete Bo Jackson to endorse with the campaign “Bo Knows”. These slogans helped convince Americans to run and do other fitness activities.
Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.
A wise philosopher by the name of Alan Watts one said that to master anything, the foundational principles must be understood and perfected. At Nike, the original idea behind the company’s creation is still emphasized today; that is thanks to the foundation set by the creator Phil Knight. This original idea was to simply innovate the running shoe for total dominance. Today, they dominate not only the running shoe world, but the entire sports apparel market; globally. So how did it all begin?
Nike was first known as Blue Ribbon Sports, founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in 1962. It officially became Nike, Inc. in 1978 while taking its name after the Greek goddess of victory. Mark Parker is the current CEO and Phil Knight still continues to hold a position at the top of the organization, as the company Chairman.
Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom buying its products. This makes the company to grow continuously due to wide and stable customer base.
Phil Knight started his shoe company by selling shoes from the back of his car. As he became more successful in 1972 he branded the name Nike. In the 1980’s Nike Corporation quickly grew and established itself as a world leader in manufacturing and distributing athletic footwear and sports' attire. The Nike manufacturing model has followed is to outsource its manufacturing to developing nations in the Asia Pacific, Africa, South and Latin Americas; where labor is inexpensive. It quickly became known for its iconic “swoosh” and “Just do it” advertisements and products. Its highly successful advertising campaigns and brand developed its strong market share and consumer base. But, the road has not always been easy for Nike; in the late 1990’s they went through some challenging times when their brand become synonymous with slave wages and child labor abuses. During this period, Nike learned that it paramount that the company understands its stakeholders’ opinions and ensures their values are congruent with their stakeholders. Nike learned that their stakeholders were concerned with more than buying low cost products; their customers were also concerned with ethical and fair treatment of their workers. Because Nike was unwilling to face the ethical treatment of its employees, the company lost its loyal customers and damaged its reputation. Nike has bounced back since the late 1990’s and revived its reputation by focusing on its internal shortfalls and attacking its issues head on. Nike nearly collapsed from its missteps in the late 1990’s. They have learned from their mistakes and taken steps to quickly identify ethical issues before they become a crisis through ethics audits. This paper is based on the case study of Nike: From Sweatsh...
Shoe Dog, Phil Knight’s memoir about creating Nike, is a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous,
Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. In 2000 Nike Inc. not only manufactured and distributed athletic shoes at every marketable price point to a global market, but over 40% of our sales came from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States).
Then we have Tinker Hatfield who the Vice President of special design projects ta Nike. He thought of himself as a story teller (Hatfield, 2012). Even though he sold his products to athletes ever where. Tinker would create specialized Nike products for athletes. For the most I think this is why he was a successful business leader.
Nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. This worldwide company operates in an extremely different organizational structure than other companies, such as Reebok and Adidas. Nike operates tremendous marketing strategies and develops inventive designs to inspire athletes around the world. This company is one of the largest suppliers in the world in athletic footwear and apparel, main producer of sports equipment, and making Nike the most valuable brand among sports companies. The task for Nike is to join diversity and inclusion to encourage ideas and innovation. Around the world, this company is a popular brand.
Nike has risen to a global name in the footwear industry and athletic apparel as well and has over thirty years of experience in this type of business. The company has invested millions in staying relevant and has hired key individuals to help their business stay competitive. The company started the first athletic shoe, and from that model, other sports shoes launched for events such as basketball and many Olympic sports. Amongst the most famous shoe was the introduction of the “Jordan’s” which was named after Michael Jordan, the well-known basketball player, and many variations made, and many famous athletes were spokespersons. The use of this marketing method began the success for Nike, and it is this key factor that allows this company to remain a frontrunner for athletic shoes and apparel.
Nike was incorporated on September 8, 1969. Company focuses on seven key categories of its products: running, basketball, and football, men’s training, women’s training, Nike’s sportswear and action sports. It also designs products for kids as well as other athletic and recreational uses, such as cricket, golf, other activities, baseball, tennis, volleyball, soccer and wrestling. The Nike Company also deals in athletic apparel and accessories in addition of athletic bags and accessory items.
Nike’s main goal when first creating clothing was making something for all athletes to train in and something that people could wear that was comfortable but fashionable at the same time. In today's world you will see numerous people each day wearing Nike brand clothing. Nike’s most famous clothing fabric is Dri-Fit. Dri-Fit is a mix between elastane and spandex that is lightweight and wicks moisture away from the body keeping you cool throughout the day. Nike products that come in the Dri-Fit fabric include shirts, pants, shocks, and underwear. In order to reach out to more people of different religions around the world Nike is releasing a high performance Dri-Fit hijab in early 2018. Nike clothing is released all around the world. More than 200,000 people in Vietnam each day work on Nike clothing. There are many other places like this around the world.(¨Through the years; Nikeś history of sustainable
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The company was founded with just $1,200 in the bank. It was created by Bill Bowerman — a track-and-field coach — and Phil Knight, a middle-distance runner from Portland who was enrolled in the University of Oregon.
The Beginning William Jay Bowerman (Bill Bowerman) and Philip Hampson Knight (Phil Knight) started the Nike Company January 25, 1964. At the time, the company was known as Blue Ribbon Sports. They did not change the name of the company to Nike until May 30, 1971. Knight, the chairman of the Nike Company, is an alumnus of the University of Oregon. He was a track star at the University of Oregon and has done a great job of marketing shoes for athletes.