Donald Trump Research Paper

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Donald Trump Background For this second assessment, I choose Donald Trump as my corporate leader. I choose him because he shows very inspiring leadership and I really admired the way he handle his journey as a businessman. I start to know him since 2004, when the show “Apprentice” comes out. He really had a good eye in business. For his background of education, after high school, he was took finance at Pennsylvania’s Wharton School. Originally, he wants to be an actor but in the end he changes his decision and joins his father business. With dedication and passionate with his business, he become one of most powerful businessman in real estate in 1980s. At that time, he owns several big towers, two casinos, and Trump Shuttle Airline. In …show more content…

The Trump organization provides various superior office building, hotel, casinos, international beauty pageant, talent agencies and others. Now he seems learn from his experience and know how to minimize risk in business. He really builds strong brand equity under his brand, The Trump. He masters the art of brand equity because he knows customers will value the product with strong equity image. He also leverages his brand name and give license to other company to used it and take some fee from it. This move gives advantage to him to expand his market share and promoting ideas that he owns many properties in the world but are not actually his. For example, Trump World in Seoul is not own by him, but he takes some fee from this venture. His vision is so clear. He wants The Trump become the market leader in the real estate property in the global …show more content…

He wants his company become a leader in the real estate property business in the global wide. In reality TV show “The Apprentice” we can see clearly everyone respect his decision and his mentee put a lot of effort to win this game because they want to work with him. His charisma also, makes him always win in business deals. This is because, he knows what he wants and gain trust from other people. Next, is inspiration. He gives many inspirations to a lot of people. Example, his give inspiration to his worker, business partner, and many young people who want to be like him. As a businessman and leader, he inspires his employee to work hard for themselves and become successful person too. Thus, many his worker still works for him in a long period of time and become a loyal follower. While, as a motivation writer, he inspire people especially young people like me to have a big dream and to think big. One of his quote that I like the most “You have to think anyway, so why not to think

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