Disney Case Study

Disney has been successful for so long because of its consistency on entertainment. Disney has always stood out for the ability to bring happiness to all people and its creativity to make different characters. With Disneyland being the foundation of hi image, Disney’s focus on quality of the overall experience shined through with a customer experience unlike any other. A perfect example of Disney’s attention to true quality is evident of their portrayal of all employees to any customers/guests. Disney refers to their employees as cast members, and as cast members they know to always stay in character because they’re giving the ultimate Disney experience. Due to Disney’s brand recognition and their consistent culture, Disney as a whole is associated with happiness and smiles. Disney was also able to combine industries by utilizing his abilities in the film industry and intertwining that with the Disney content within the theme parks. A Prime example of this is Snow White the movie, and Snow White the ride. These are two perfect compliments to one another that increase profitability and increase longevity and sustainability by catering to the wants of the people. The ability to use the Disney image and concepts also led to the creation the ABC

I believe Disney has not diversified to far in the recent years. Due to its history of success and current beloved credibility there’s no reason for Disney not to take on new ventures and experiment. Society and technology are constantly changing and with Disney doing the same it gives them a competitive advantage and the ability to constantly differentiate themselves from any competition. As of now Disney’s ability to diversify themselves provides multiple revenue streams and national recognition. Disney diversity includes media networks, theme parks and resorts, Walt Disney studios, Disney store and products, and interactive games and