Be Our Guest Rhetorical Analysis

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Recommended: Marketing Strategy of the Walt Disney Company

Achieving Ultimate Customer Satisfaction In chapter two of Be Our Guest, the system of guestology is addressed and dissected in more detail, with examples of success when correctly done. The book tells us how Disney would aim to please the audience, regardless of the rejection they received from distributors. Kurt Russell recalls times when Walt Disney would pick his brain when he was a child to see what exactly a kid wants in entertainment. This was one of the many ways that Walt Disney studied his target audience, getting honest feedback strait from the source. The goal of guestology would stay the same, but the expectations and wants of the guest are always changing. As fazes come and go, people change. As people change, their needs and wants change along with them. …show more content…

Demographic information about guests at Disney generally details things such as where they are from, how much money they make, and other general information about the people group that they fit into. Psychographic is more about how the guest feel mentally and emotionally throughout their experience with Disney. This helps them to reach for maximum positive stimulation while a guest at Disney, and the most memorable experience for them and their family. The needs of a guest are generally fairly easy to determine and address for most any company; it is the wants of a guest that take some digging. Going to every length to meet and exceed the expectations of their guests, Disney has one common purpose, which is to make people happy. If the common purpose and company standards are not taken farther than just merely a statement, they will do very little for the good of the company. Chapter two of Be Our Guest, for the most part, focused on expounding on the idea and fundamentals of guestology and how Walt Disney took steps turn his business into the exceptional model for guest pleasing service that it is

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