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Advantages of social media
Social media's impact on business
Social media's impact on business
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Social Media Advertising
Introduction
Advertisement strategies have evolved substantially in the past decade. Social media advertising has taken the marketing world by storm. A large percentage of consumers now have access to some form of social media account and businesses have begun to use this to their advantage. Social media has made the internet a virtual hotspot to advertise products, services, businesses, restaurants, etc. Although advertising through social media is relatively new to the marketing world, it has provided a tremendous amount of success for companies. With that success there are some risks and possibilities for failure. There are many advantages and disadvantages to using social media as an advertising platform. This form of advertising can help to boost awareness of company brands and increase revenue if it is used correctly. Social media networks also provide tools that can be used to determine the successfulness of an advertisement. If used incorrectly a company’s reputation could be at stake and they could potentially lose a lot of loyal customers.
Advantages of Social Media Advertising
Companies have found that there are several benefits of using social media networks to advertise what they are selling. Like all advertisement strategies, the main advantage of social media advertising is a potential increase in revenue. Another big advantage of using this advertising platform is that companies are now able to reach a significant amount of consumers without using too much effort. An example of this would be a company posting a tweet about a product on Twitter. Not only is this tweet being seen directly by all of the company’s followers, the advertisement can be re-tweeted a countless number of ...
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...so. Later in the paper there will be a more in-depth review at how important effective communication is. Companies will also need to keep their social media accounts up-to-date. Customers will lose interest with a brand if they never post anything new on their accounts. A company’s social media page should also “have a clear voice and direction” (Sutton, 2). Customers need to be able to navigate through a business’s social media page easily and be able to get information that they need. Businesses also need to abstain from throwing too much information on a customer all at once. Advertisements on social media should be incremental and be well thought out. Creativity is also an important factor that determines the success of a social media advertisement. Businesses can intertwine promotional activities in there advertisements to keep a customer’s attention.
In recent years, the realms of marketing and public relations have changed. Branding has become an increasingly important tool for businesses. As described in Kleppner’s Advertising Procedure, attributes of a successful brand include recognition, differentiation, imagery, and the ability to link all brand communications to that brand (Lane, King, Russell, & Kleppner, 2005 p. 639). In 2016, branding also means having a strong presence on social media. Lisa Ostrowercha describes social media as another way “… for your brand to share its personality with the masses” (Ostrowercha, 2016).
The development and complete integration of the internet into everyday life has changed the modern perception of communication which, as a result, has changed the playing field for public relations practitioners everywhere. Social media opens new doors into the world of communicating and is undeniably useful for “anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization” (Horton, 2011). Through the successful creation of social media campaigns, an organization has the opportunity to create a positive public image, relationship, and lasting online presence that will benef...
With that being said, before any organization can move forward in the developing of communication plans or developing social media tactics for the next campaign, it is imperative that the organization takes time to review and reflect and ask, what’s worked, what didn’t work, and why. Were there critical factors that aided in the successes? Were there factor that served as prohibitory to previous strategies? For any organization to continue with effective development of marketing and communication programs it must be certain to review its programs based on the receiver’s perception, too. By maintaining a customer –centric approach it reminds planners that messages are about the receiver, not the messenger.
A great example of this is described in David Kerpen’s book Likeable Social Media in his introduction he describes a vacation to vegas where he had to wait in line an hours at the trendiest hotel in town, the Aria, in his frustration he tweeted “No Vegas hotel could be worth this long wait. Over an Hour to check in at the Aria #Fail”. Just two minutes later a competitor of Aria called Rio hotel tweeted back, “Sorry about the bad experience, Dave. Hope the rest of your stay in Vegas goes well” (Kerpen 1). The hotel used social media to listen and empathetically respond to their consumer like a friend which gained them a customer for life and possibly countless others if Kerpen decides to endorse and recommend Rio on social media. This idea of endorsing business through social media is revolutionary as well as quite exciting and daunting for companies. Before if you had rave reviews about a company you would share it with 10 or 15 friends but now with one click you can share your thoughts with with 350 Facebook Friends, 300 twitter followers, or 150 LinkedIn connections (Kerpen 8), with that power the consumer can have positive or negative impact on that company's
This will allow the brand to tailor their message whilst engaging their audience. This analysis will discuss the communication opportunity utilizing the social media platform, Instagram. It will also cover using
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
With the increasing universality of social network, it is not only a new medium to make friends, but also a way for business entities to promote their commodities. More customers can recognize the brand as well as the latest products. People, however, are riddled with overmuch advertisement which becomes disturbance and even computer virus. Therefore, both for’s and against of social networking advertisement should be considered so as to realize its effectiveness.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
There might be a plethora of pros to using one of these social media as an advertising tool, but most of them come with a certain amount of potent cons. One such social media tool is Twitter, according to the official terms of administration, there are certain points of confinement on the way you can advertise on Twitter. The edges are not altered, however you will make a po...
...us marketers can also use social media platforms such as twitter to communicate directly the target market. By running promotions and even offering help to the consumers directly these things can persuade the consumers to try out the product offerings, create positive experiences, and feelings towards the brand making consumers feel important because of the direct communication that social media provides. To the contrary there can be also negative responses and communication where negative articles from scoop it and other social media are shared and abuse is taken on Twitter by the companies and creates negative press and conversations. All in all this direct communications of the messages and on social media can influence the buyer behaviour in-turn leading to making the consumers decision making easier when it comes to the associations that occur with the brand.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...