Digital Media Case Study

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Title: The Enormous Profit Potential of Digital Media Products Do you have any idea about what is so common between the racing game on your console, the weather app on your smart phone and the imaging tool used in a medical care facility? All these come under the category of digital media products. It is to be noted that they are not easy to build. Different teams of experts and specialists in digital media are required for building these products. However, prior to knowing the profit potential of these products, it is important to understand what digital media is exactly. What is Digital Media? Digital media is basically content stored in digital format which is distributed online. Digital media products are widely being used in the present …show more content…

In spite of the huge availability of digital media products online, there are many people who do not have any idea about the enormous profit potential that these products possess. They can fetch huge profits for their users and the profits are generally greater in comparison to the profits fetched from the use of conventional physical products. You can understand the profit potential of digital media products by an example. Suppose that you decide on setting up a store for selling a branded mobile phone. This involves making a good investment and asking the mobile company to give you the best price for 10 mobile phones. Suppose that the price of the branded mobile phone set by the manufacturer is $400 and you ought 100 mobile phones from the manufacturer at $200 each. This might sound as a great deal but in reality it is not. Here, it is important for you to consider that you will not be the only supplier for this branded mobile phone in your area. You will have good competition as there are others who are also into selling the same mobile phone in the same area. Your competitors might have bought the same phone from the same manufacturer at a lower price than you. Since you need to compete with the other suppliers, you drop the price of the phone at $270 but you did not take the shipping costs into consideration. This way your profit margin gets killed. This is not the case when you deal with digital media

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