As a business owner with a local business, you will find your marketing strategy quite different from one you would use with an online only business. This is because you have to appeal to and target customers within your specific geographic area.
The Benefit of Digital Marketing for Local Businesses:
Digital marketing is an important tool to use no matter what kind of business you have. However, digital marketing can be even more helpful to a local business. Director of content marketing for ReachLocal, Tiffany Monhollon, explains why, “Google recently updated its mobile algorithm so that businesses that don’t have mobile friendly websites may not show up mobile search results when consumers search.” Now that you understand why digital marketing is so important to your local business, read below to learn how to easily incorporate it into your marketing strategy:
Create a Professional/ Helpful Site:
You would think it would go without saying that your site should be professional and helpful. However, there are so many sites out there that don’t have basic things, such as the business’s hours or location. This is just silly. You want customers to find you. So, make sure you provide them an easy-to-navigate site that prominently
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This is by using their algorithms to your advantage. Google actually allows businesses to target locally. This is ideal of course. Also, be sure to incorporate locally optimized keywords into the content on your website. For example, if you own a local ice cream parlor, it does you no good to advertise to people states away. However, by using locally specific keywords, you can make sure only those who are within driving distance will find you. An example of good keywords for this would include sometime like “ice cream treats in Ringgold,” or “ice cream parlor in Ringgold.” These both use local keywords that would be known by locals but not by anyone states
... marketing facilitates the organization make decision and designing marketing strategies that are more efficient and effective. Less risk and can able to manage with less financial resources.
It helps create bonds with customers by listening to them about the products and taking the customers opinion into consideration. After all, media marketing is very influential in the world of business and marketing. More and more businesses are working at creating a more well-rounded inter-web advertisement scheme. Through the placement and strategic plan on making the ad and where to put it and how to make the ad stand out to the streamers on the websites the business ad is on. Media marketing will continue to grow and progress as time progresses and more and more people gain access to the internet.
Digital marketers must keep up-to-date with the consumers preference, trends and needs, in order to meet these needs and to be able to remain competitive in the market . The connectivity created by digital media leads to enhanced product benefits such as online games and applications (Pride & Ferell, 2014). However, the use of the internet to sell products could be a disadvantage to the business since the goods being sold are intangible, the consumer could research and find reviews describing a product as low quality which could result in sale losses (Brand Driven Digital, 2013).
... It really all depends on your target market. Marketing is always geared towards the customer. Without the customer, your business will not be successful.
New Geographical markets: this involves selling outside the region or a country and offering them same existing product. Expanding into new market place with the same existing product is a very effective way to grow the business.
Overall, these are all marketing strategies that can be utilized both locally, and on a larger scale. Two additional factors must also be considered when using effective marketing strategies. Determining areas where marketing will be most effective, as well as methods to organize and keep track of existing, and new clientele are imperative to successful
Location-based marketing is a new type of advertising that combines with GPS services on mobile devices in order to provide local advertising to potential consumers. This basically means that if a person is passing a shop an advertiser can know about it and actually send relevant ads, coupons etc. to that person. Although this might be something off of the Minority Report, however, it’s an extremely useful marketing strategy. If you’re scrolling through your phone walking around town and suddenly get an ad for $1 off a Starbucks coffee, and you just happen to be next to a Starbucks, most people would go in and get a coffee. Relevant advertising is the most efficient advertising.
There are many competitors; there are various rules and regulations to deal with in the expansion program. The company also considers the economic environment as it can adversely affect the performance of the company. Technology is another factor which cannot be left out. Geographic factors, demographic factors and the environmental factors also impact the company’s business. To start with, the competitors of the company incudes McDonalds and other such as the Burger Kings. The competition is stiff and for the company to remain afloat, it must ensure that the audience knows of the product for easy penetration. Failure to tis would bring the company to its knees and fail. The geographical factors also affect the company in that the consumption patterns of some products are affected by climate patterns. The company should maximize in the high seasons and reap big profits then. The legal factors also impact the company. In the expansion plan, the company intends to spread her services to other states. In the country, there are many states which have different rules and regulations governing the conduct of a business. This also relates to the type of advertisements that the company can bring forth, thus, for the company to cushion against such forces as the legal differences, there should be proper analysis of the legal requirements in the northern states before venturing into the business. The demographic environment is
I have chosen the market research because it is the very first step of most economical process. Philip Kotler (1994) define the marketing research as
Local citations are commonly obtained by partnering or affiliating with other websites, prompting customers to write reviews about their services or through social media. Local citations can also be gained by setting up events such as pet adoption drives or pet product previews. The venue that you sign up with will likely advertise your event on their website.
To help these businesses, a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identifying the role that marketing plays in a successful business is demonstrated by the use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010). To be a successful business, the owner of the business should use the marketing mix and the results of market research; having identified its key audience a company has to ensure a marketing mix is created that is targeted specifically to those people.
The term “direct marketing” excludes the "middle man" from promotion, as a company's message is provided directly to a potential customer. (Investopedia, 2010) Direct marketing is an advertising campaign that aims to gain an action (such as an order, a visit to a store or Web site, or a request for further information) from a group of consumers in response specific communication from a marketer. The communication may take many forms such as mail, telemarketing, direct e-mail marketing, and point-of-sale (POS) interactions. (searchcrm.techtarget.com, 2014).
Global marketing is more than merely selling a product internationally. Rather, it includes the entire method of forecasting, manufacturing, placing, and endorsing a company’s product in a worldwide market. Large businesses usually have offices within the foreign countries they market to; however with the growth of the web, even small organisations will reach customers throughout the globe.
One suiting example of a company of international caliber tailoring its marketing campaign to the local population would be mentioning the producer of computer hardware and software IBM. "IBM ads used in France feature IBM employees whose names and faces give the impression that they are Europeans hired by IBM to service the needs of other Europeans"(Martin, as cited in the Journal of Language for International Business, 2005, 16(1) pp. 76-96). Only trough this genuine effort to identify with the local consumers could a company such as IBM being able to successfully blend in within the market's landscape.
In the 1990s direct marketing became the most important tool in the mix because technology had enabled a form of communication by appealing directly to the target customer. This change led to new media formats, and the subsequent development of the Internet. Digital technologies have accelerated change in the marketing communications