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Advantages and disadvantages of digital technology
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Section 1.1 :
Growing technologies affect within design.
When the first introduction of digital technology came onto the scene of the design industry it came with its fair share of criticism and questioning of its value. Digital Technology brought with it a movement in which various stages of a designers process ( ideation , production and press processes ) have fundamentally changed.3 The basic way in which designers produce things with traditional methods will be over taken with that of digital technology. With this prospect , the introduction of digital technology brought loud criticism from designers. “ few movements in graphic design history have been announced as effectively and loudly as the second generation of the computer ”4
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Old media mainly consists of print : books, newspapers, magazines, packaging, posters and other such publication work. The main characteristic difference between old media and new media is that old media were analogue and sequential while new media is dynamic8. These examples of old media are what is known as “static linear media” meaning that they impose a rigid pattern of reading - left to right, top to bottom, start to finish. New media design on the other hand requires input from the audience, it gives the audience the option to choose, change and create their own journey through the images, text or digital environment. When one talks about new media it mainly consists of anything digital and moving from design for the web to interactive environments. This interactivity can be considered the most novel and challenging aspect of new media. All of this new media design emerged along with the ever changing society that seen constant advancements in technology and would not have been possible without it. With all these new possibilities that emerged with the surge of new media design one must start to question the value of it , its advantages to that of the methodologies of old
Lawson, Bryan. How Designers Think: The Design Process Demystified. 4th ed. Oxford: Architectural Press, 2006.
In this task am going to research about changes that occurs on the design and creation of graphic images. The output media and the effects are continuously changing, they getting better, portable and safer to use. The output mediums that I will evaluate and show changes will be: printers, monitors and mobile phones.
The introduction of the printing press changed society permanently. Along with this invention came the emergence of mass production of texts. Suddenly, information could be efficiently replicated, thus facilitating the dissemination process. Widespread alphabetic literacy, as Havelock states, could finally become a reality. Print media, however, are fundamentally restricted by their physical nature. Enter the Internet, arguably modern society’s greatest technological advancement, with its ability to digitally recontextualize the written word. Again, forever changing the nature of communication. This paper will focus on the web’s functional, social, and cultural remediations of print media. It can be argued that the Internet is a modernized version of the printing press. The web created an explosion in production, self-published content, and new forms of machine art. Through contrasting physical and digital print media, it will be shown that the Internet enhances aspects of the printing press in defining itself.
Lawson, Bryan. How Designers Think: The Design Process Demystified. NY: Architectural Press, 1980, 2007. Massachusetts: NECSI Knowledge Press, 2004.
He was labeled a terrible graphic designer in the nineties. His agonized typography drove a clique of critics to indict him of not being serious and of destroying the origins and foundation of communication design. Now, the work and techniques of David Carson dominates design, advertising, the Web, and even motion pictures.
In the early twentieth century the Modern movement of architecture and industrial design came about. This movement was a reaction to the change within society and the introduction of new technologies. The ever changing world and technology meant artists to evolve alongside the changing world and this kind of ‘industrial revolution’ that was happening. Modernists ideas have seeped into every form of design especially architecture and design. Although most modernists insisted they were not following any style in particular, their work is instantly
‘Lost in translation’ happens more frequently during the rate of globalization. The misreading of design languages is not just an issue among layperson, designers also been affected during the international cooperation. Naturally, there are gaps existing between different cultures (Jones, 2011). For example, the masterpieces of Japanese director Akira Kurosawa considered as the portraits of ideological conflicts and exhibits individual’s sacrifices for feudalism. But on their Western re-making versions, the heroism and anarchism were been emphasized instead. Just like the differences between Samurai and cowboy, design languages and signals are preforming in different way from east to west.
Many do not consider where images they see daily come from. A person can see thousands of different designs in their daily lives; these designs vary on where they are placed. A design on a shirt, an image on a billboard, or even the cover of a magazine all share something in common with one another. These items all had once been on the computer screen or on a piece of paper, designed by an artist known as a graphic designer. Graphic design is a steadily growing occupation in this day as the media has a need for original and creative designs on things like packaging or the covers of magazines. This occupation has grown over the years but still shares the basic components it once started with. Despite these tremendous amounts of growth,
Currently, our society is changing again with the onslaught of electric media, namely computers and the Internet. We must continue to analyze this technology with the realization that the medium is the message, or else we will never fully understand our culture or the effect of technology on it and on our lives.
As the population grew rapidly the demands for faster and more accurate plans did also. Once again drafters looked for a new way to draw. They decided to turn to the computer. In the 1950s MIT discovered the capability to display a computer-generated image on the screen (Zandi, 5). Up until the mid to late 1970s drafters used this technology just for mathematical calculations (Goetsch, 23). Then they discovered that the computer could be used to display more than just numbers. They found that they could use it to draw on. It wasn’t until the early 1980s that this new technology caught on (Goetsch, 23). Drafters found that using computers was much quicker, more accurate, and much neater than hand drawn plans. They had found their solution, Computer Aided Drafting and Design or CADD.
Hegeman, J. (2008). The Thinking Behind Design. Master Thesis submitted to the school of design, Carngie Mellon University. Retrieved from: http://jamin.org/portfolio/thesis-paper/thinking-behind-design.pdf.
According to Pew Research Center's Journalism Project, the overall drop in newspaper circulation began in 1989 and has been at a gradual decline of 1% a year since (Pew Research Center's Journalism Project, 2007). 1989 is also the year of the birth of the World Wide Web(Home.web.cern.ch, 2014).
Hence, any debate of the future becoming digital must take into consideration the reaction of the media to the technological innovations of the world, from the Personal Computers (PC) to the smallest Smartphone. Although mass media has increased with technological innovations, what driv...
Newspapers have been around since the early 18th century, gaining prominence after 1790 during the colonial era. Magazines followed right behind newspapers and gained popularity as well, television followed last, booming with popularity in the 1960’s. Television is still the most often used source for news and other information such as the weather. But new forms of mass media are on the rise, such as channels, blogs and podcasts, which have been around since the early 2000’s but are now picking up momentum and gaining prominence as a news source. There are similarities as well as differences between the old media and the new media, and while the new media is more modern and accessible it does not have to push old media out of the picture, the two can be combined for the benefit of the consumers and
Old media included printed magazines newspapers etc. Whereas new media is the modern form of social media.