Executive Summary
The Conception
Innovative, creative and consistent MultiMedia marketing strategies are now a necessary tool of trade, no longer just an add-on, rather a medium on which to compete globally, reach more customers, and build new relationships.
Today, advances in technology and design are providing many opportunities for new and existing businesses to re-invent themselves and their marketing strategies.
Flayvid has emerged out of the increasing need for a provider of a complete sweet of integrated MultiMedia marketing services to businesses and individuals, initially within Victoria. We can foresee that demand for our unique service will be required nationwide and possibly beyond.
The Competitive Market.
Currently there are many businesses offering independent media marketing services, or a small range of MulitMedia services, however, few offer a complete solution.
Research suggests that because the field is relatively new, there are very few businesses in Australia offering a complete range of MultiMedia marketing services to meet the imminent market demand.
This enables a well-conceived business to combine a conglomerate of these services and secure a forefront position in the field of cross media production and promotion.
The Past.
David Wallace, Cameron Entwistle, Nick Goceva and Matthew Ware are the founding members.
The members have been generating client bases in their own related businesses since 1999, previously, the members enjoyed mild success in their own businesses, and have been limited only by capital and available time.
The potential for a complete media solutions provider was realised while operating these two independent part time businesses, one with backgrounds in Video Production and Photography, the other in Internet Development, Management Consultancy and Graphic Design.
The Company.
Flayvid is currently in development stages before the business has it's first public launch. While the business has been approaching clients and accepting new contracts for work to be completed under the Flayvid banner, no monetary transactions have yet been made.
The members decided to form a strategic partnership to -:
increase the level of service they can offer to their customers
increase the marketing and advertising potential
increase the sales people
save time and money on employing staff
enable offering more back-end/up sell products
increase the number of skilled people working on the same projects
sell to a larger target audience
combine the strategic thinking; and
seize a market opportunity.
The Position
Flayvid's coordinated marketing program, professional image, attention to detail, strategic vision and understanding of the client's needs sets the business apart from the competition.
The People.
Flayvid operates with a staff of four founding members currently operating from self-governing locations, and employ a small network of freelance artists.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
Advertisement over the years have been very relentless with a few inventories for its expansion. It can be a very persuasive tool towards getting a result. GM uses a tradigital marketing strategy type of advertising which combines both the traditional way of advertising and the new age way of advertising which is computer based also known as digital. However, there’s always room for improvement. According to John Wanamaker, he stated that “I know that half of my advertising dollars are wasted…I just don’t know which half” (Rosenblum, 2011). It is known for years as an accepted truth that 50% of every advertisement dollar is wasted. Is it because we are doing too much or too little to convince our potential buyers? This is a questionable factor that need answers. I recommend changing the key performance indicators from a marketing to a business focus, create a superior experience that at the end of the day simplify consumer’s lives and create an educational platform.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
With a near total saturation of the consumer electronics market, companies need to look beyond their boundaries and add value to their offerings, and sometimes it means total reinvention of the company.
Throughout the years, our qualified and dedicated team has successfully completed projects for various individual and business clients. Our extensively trained, skilled, and experienced professionals ca...
The first way, businesses express their ways of marketing in the 20th century is through social media and expressing interest in people 's hobbies. It has been recorded by the "Forrester research" all ads trading trafficking on exchanges, which increased about "17.5% to about 629 billion impressions in 2012, from 535 billion in 2011" (Vega, Tanznia). This fact shows how much the Internet has blossomed and started a revolution of different ways marketing can be portrayed to people outside of the area of where your business is located. As a business you can have your ad posted on a website for a lower charge than you would if you wanted to pay for a billboard for a lease. The cost of advertising o...
Fahey is facing the declining sales of print media as in North America, NG magazine revenues fell from $23 billion in 2004 to $20 billion in 2009. Advertising sales have declined by 30-40% in 2009 as compared to 2007. Membership feeling among customers, which was a prime focus of the company once, is deteriorating and customer are seeing it as a mere subscription. Employee satisfaction is also going down and employees see poor conflict resolution and marketing decisions that did not make sense to employees. The dispersed digital initiatives which have been taken up to fulfil the growing need to go digital is not generating enough revenues and there is tough competition with global giants in digital content publishing world who have enormous amount of resources. Fahey wants to monetize their operations even more to propel the future growth. Another striking challenge Fahey is facing is that different product units are focusing on their own channel rather than NSG as a whole to generate content which will...
The source of the brand features is in a connection between customers and companies that sell services or products. Consumers who choose a specific company fundamentally acknowledge to prefer that brand more than other brands rooted from the recognition of the brand’s worth.
New online manufacturer brand e.g. Dell.com - Entrepreneurs saw opportunities for developing online manufacturers' brands that took advantage of online technologies that enabled innovative new products to be adapted to customer preferences, and by using IT to enable efficient and effective operations such as assembly and logistics.
emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money. ***
We intend to exploit our leadership role by continuing to target and enter segments of the communications market that we believe will experience rapid growth or grow faster than the industry as a whole....
In fact, videos can be shared on broadcast television, YouTube, street marketing and video boards, increasing the possibilities of reaching the target audience. The sharing of the videos results in more exposure of the brand message and generates an increased interest in the marketed brand. Indeed, video marketing is the simplest and most effective way of reaching lots of prospective clients and getting the marketing message heard, seen and felt. Besides, videos allow marketers to appeal to the emotional side of their clients, attach faces to their marketing messages, and establish more influential and useful connections with their
Content marketing is the creation and sharing of valuable content (or media) that is relevant to your target audience in order to attract and keep customers. It could be anything from a blog post on your website to an infographic hanging in your waiting room; or anything from a video demonstrating a popular technique to a Pinterest board you maintain with useful photos/links/information for your clients. The key is that it needs to be valuable to your clients and relevant for their lives and your business’ expertise.
Technologies are increasing rapidly and shaping not only the traditional marketing but internet marketing as well. That is why marketers are facing a great global competition in terms of modern marketing. Marketers should know this thing that new technologies can help them by making their work simple, so they should shift to latest technologies and some new things. Business gets success when it comes with something new and interesting. That is why marketers must change their strategies as the tradition, trend, and environment changes. When we talk about changes and technologies, we can’t forget viral marketing, which is a form of fresh marketing. Many advertisers and companies are moving towards it. (H.B Klopper, 2002)
Small Business. Demand Media, n.d. -. Web. The Web. The Web.