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The role of media in modern society
The impacts of media on society
The role of media in modern society
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Mediascape
Mediascape, which refers to digital methods of production and spread, brings revolution to the world of visual. In the past decades, print media is the mainstream media, such as newspapers, magazines, and advertising boards, which attract the readers via visual impact. While it is lack of the interaction with readers and has gradually been replaced by internet media. Website allows the interaction not only between media carriers, but also the users, through online chatting, surfing, entertainment, shopping, and even business.
This web design draft is used as the official website for the company “Anivia” which publishes video games. Looking at the website, users can easily find the information what they are looking for and by using the creative infographics the website merges the most important info into visual effect which is easy for user to understand or maybe get users curious to have a deep look at it. Furthermore, there is a forum page in this website which makes the website becomes a multi media. User cannot only get the new releasing information from official pag...
The media play an indispensable role in modern life, and are considered amongst the most powerful and inaccurate sources of social information, education and entertainment. Our mass media is an electronic (TV, film, video, videogames, internet) visually dominated media with print (newspaper, magazine)...
Technologies advance so quickly that it seems no sooner has one technology become widely accepted than it is replaced by something newer and superior. Technologies in the field of web design are no exception. As web-related hardware and software components became faster, more reliable, and easier to use, the web exploded with new websites which led to a dramatic increase in web usage around the world.
In Lev Manovich’s What is Digital Cinema, he states that “traditional film technology is universally being replaced by digital technology.” (Manovich, 178) This is indeed true. Digital technology is changing video games as well. Both films and video games depend on each other. Film studios and video game developers remediate each other’s product to maximize profits. Filmmakers, cinematographers, directors, actors and composers often work on video games. The two industries use the same technology. Both medias tell interrelated stories in both narrative worlds, which Jenkins calls it, transmedia storytelling. Transmedia storytelling is an approach that reconfigures the entire media experience. Video games that are based on films allow the players to interact with the characters that are seen in the film by manipulating the console’s controller.
Stereotypes is a big issue within the media industry. Representation within the media is to show someone or something, using a process of depicting, descripting and symbolization. Stereotypes, as described by Stuart Hall, is the “production of the meaning of the concepts in our minds through language which enables us to refer to either the ‘real’ world of objects, people or events, or indeed to imaginary worlds of fictional objects, people and events”. In his research Hall has suggested that there is two systems of representation, the first system regarding direct associations of events, people and objects that have certain mental representations and concepts that people have in their minds. Meaning is therefore
Next is in terms of the design and aesthetics. Layout that being used for this website is a plain white which easier people to read the text that is in black, in contrast and suitable for the concept of showroom online. The font is also suits which is not too big and not too small to be read by people. To highlight the main subject or the main product, the font is being bold to alert customers that they choose the right one. There is no audio available for this website or even a video. But somehow, as it was a home furnishing website, most of the pictures being used by the website is in JPEG format to deliver a clear view of the products to customers.
The issue of race is something the world faces in almost every element of life. In todays society there are issues of racism in politics, crime and media. One form of media that can be looked into specifically is music. Kembrew addresses this in lecture by stating, “Music and culture flow across racial, socioeconomic, and geographic boundaries” (McLeod Week One). Recently a particular Brad Paisley song featuring LL Cool J has sparked some controversy for acknowledging racism in a country song. The song is titled “Accidental Racist” and is featured on Brad Paisley’s new album Wheelhouse. The song brings up racism in a genre that tends to avoid controversy and typical does not discuss race. The way this song is being viewed brings up many interesting cultural questions about todays country music and the history of the genre.
Concentration of Ownership in the media industry means that a very small group of companies/corporations are controlling the majority share of the media industry. These mergers came about as a result of one media related parent company purchasing another company for control of their resources in order to increase revenues and viewership The general public depends on media industries to distribute information which help to define the attitudes and opinions of people every day. The information distributed by these media industries keep the public up to date on current events, news and generally what is happening in their region and around the world. When this situation arises, in which a particuar market is controlled by a small group of companies then the public is only hearing the news from a select number of sources which could suggest that the information is either tainted or bias.
The revolution between traditional media platform to online and mobile media sources have change greatly throughout the past decades. With the time it takes for news to present its’ information quickly, online media provides the ability to access information and news ahead of traditional media. Especially with technology, receiving information can just be an arm’s length away by your smart phones or other electronic devices. Especially with Information Technology growing at a constant rate, consumers therefore are transitioning from traditional types of media such as newspapers,
Social media is the fruit of the current Web 2.0 technology. It is a series of organized applications which need to have internet connection to realize their functions of producing and interchanging of the contents generated by users (Kaplan & Haenlein, 2010). To be clearer, the social media is what we use to exchange information in daily life through internet. The implementation of social media can be found all around us, especially with the development of portable devices, and easier internet access. With constant upgrading on mobile platform, and the efforts of internet suppliers, more and more people can now enjoy the social media applications and media web sites with a relatively lower constraint by time and space. Through using social media tools, people can receive or deliver information quicker and more effectively. The implementation of social media has made the earth smaller. Thus, it may bring about many impacts which may significantly change people’s lives.
The design of the Web site is very bright and appealing to the eye. Its layout is inviting and easy to navigate. Its design is consistent through all pages. There are many graphics including, photographs, illustrations, and animated buttons and GIFs. These graphics are placed in an orderly fashion and do not create a cluttered appearance. The site has its own search engine which assists in navigating throughout the site.
The Internet’s influence on our lives has spread throughout. According a 2009 US Census survey 74% of Americans use the internet and have access within their household.A number that has increased every year since 1990 and will sure grow in the future. In this survey they relieved that they did various activities on the internet including social media, (Facebook and Twitter) researching and reading news articles, watching YouTube videos, shopping and so much more all can be done with a computer or Internet enabled phone. With this ease of use and convenience it casts a shadow upon the future of printed and broadcast information. The Web’s instant and vast knowledge bank has changed ...
Finally, observing the traditional organizations and how they used to associate themselves to the physical forms by which they distributed their products – television broadcasting company, radio broadcasting company, newspaper, book or magazine publisher. Recently, these media firms had to restructure their business in order to be successful in this digital world. Hence, they had to widen their delivery medium rather than limiting it, and be exploiters of content wherever content is available to be exploited.
“How long you figure before we save up and get the fourth wall torn out and the fourth wall-TV installed?" If I think of the future of media I remember this quotation from Ray Bradbury’s “Fahrenheit 451”. Will television remain an important part of mass media or will the Internet kill it? What role are mobile devices going to play and what about movies in 2020?
In addition, social media changed the way of living and the working level of many people like organizing vacations and researching for school and university projects. With attributes that may affect the way people interact online, social media open a new ways for many newspapers, magazines to publish their issues online to promote their ideas quickly and to let the people in contact with their news and to make more productivity and make more money. Also, they can listen to any type of music, reads books, story, purchase any product, buy clothe online...
The influence of the electronic devices, multimedia and computers are the things that dealt with our daily life. Especially the internet that is now giving more importance to each and every one, by giving the newest outstanding media that surely will give the outmost future ahead of us. (Temmel)