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Analyzing advertising
Analyzing advertising
Analysis of commercial advertisements
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After wavering back and forth on potential subjects, I decided on my Papa Cinfio, and uncovered inspiration behind my choice as I went along. Most significantly, Papa always encouraged my art, no matter the type, drawing, painting, photography, etc., but with writing in particular, he saw my potential. He often read my writing and truly saw though the technicolor kaleidoscopes of perception I mentioned. Countless times I remember Papa asking me what was on my mind, wanting to know what universe my thoughts were drifting into. With writing, his interest in my thinking was fulfilled. Being that he passed away only a little less than a month before my high school graduation, writing about him, and for him, seemed to fit well.
Despite the importance of the subject, I struggled with the assignment. My desire to honor Papa was consumed by
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For this next essay, I had to write a visual analysis on a product, utilizing both artistic decisions and contextual evidence based on the product itself. From that, I decided to pick an advertisement for FIFA 16, a videogame that came out only one week prior to the assignment. Being both an artist and a soccer fanatic, I knew the essay would be relatively simple. Two minutes into looking at the advertisement and analyzing felt a lot more like reading the artist’s intentions off the page. The choice of a red Canada jersey contrasted against green diagonal lines made it clear to me as to where the emphasis was being placed. Not to mention, the United States’ history with Canada in terms of female soccer. The nail-biting quarter final in the 2012 Olympics likely contributed to the choice as well. Of course additional research needed to be done, but I began with talents, interests, and prior knowledge that allowed essay two to be relatively
Despite the differences we share many similar diversions such as good quality time with our families. Arthur was known to spend countless hours reading and listening to music with his mom. Yet at the age of 6 Arthur had to face one of the most traumatic expierences of his life when he lost his mother, Matti Ashe, to a fatal case of toxemia while in labor. Similar to this experience I lost my grandfather at the age of five. Although I was impacted greatly it was not a loss as great as Arthurs loss of a loving mother. I Can recall the day it happened just as well as Arthur recalled the details of when he last saw his mother.
This essay is a perfect example of the importance of a thorough introduction to provide the reader with a concise synopsis of what the paper intends to covers. Had Gladwell excelled in both areas he neglected, this would be an extremely interesting, thought-provoking look into the world of advertising. Works Cited Gladwell, M. (1997). The New Yorker. Listening to Khakis.
Advertisement is a notable part of our society, it's not only in the uppermost urban neighborhoods but it’s everywhere we turn and look. It is what defines our generation as civilization and no matter what we do we cannot hide from it. In Naomi Klein No Logo she explains “Ads had to inform consumers about the existence of some new invention, then convince them that their lives would be better if they used, for example, cars instead of wagons, telephones instead of mail and electric light instead of oil lamps”(5). And that’s what Gatorade has accomplished by releasing commercials associating with some type of sport. It almost seems like that the corporation of Gatorade is controlling and deciding what we should drink and when we should drink it. If one sees a Gatorade commercial, it’s mostly dealing with a sport or an activity. It portrays to the audience that the men with fancy suits and big bonus checks are correct for their sim...
This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
... role in the process of critical thinking, how imagery whether through television, billboards, books or magazines has a profound impact on how we view the world and that we have been bombarded with images, whether positive or negative, to a point where we become oblivious to the underlying messages these images are conveying to us. They suggest that images define who we are and what we do, for example, a beautiful model wearing a designer pair of shoes in a magazine conveys to us that we too can be a beautiful, confident woman if only we had those shoes. Another example, on the negative slope of imagery is an advertisement for alcohol or cigarettes, these advertisements are designed to sell, and we are willing to buy. The editors make it clear that we need to be subjective when viewing these images, to go beyond the immediate and look for the underlying message.
The meaning of a picture results in different opinions from many viewers. These images, such as artwork and advertisement, have become a source of communication in this new age of society. The advertisement I chose was a Coach perfume advertisement, a popular brand marketed towards women. This advertisement has a combination of physical features: lighting, text, and camera angles. These provoke an emotional appeal received by pampering with the perfume and gathering a sensation of love and peace, causing the audience to buy this product. A woman is born a nurturing loving creature. The world can make a woman harsh and intimidating, but when wearing this perfume it brings out the natural essence and reminds women of their true power but also
The importance of Title IX put women’s soccer on the map which encouraged a substantial rise in the number of female soccer participants in both the high school and college level. Much attention prior to this bill was given to male athletes and their respective sports. The evolutionary story of female participation in sport followed a group of impractical “truths” that attempted to rationalize why women should not be allowed to participate in sports. This article presents the effective marketing strategies that made the 1999 Women’s World Cup the most triumphant women’s sporting event ever to be displayed on United
The developmental stages of a successful campaign help to establish the product in the audience’s mind or consciousness. The stages of the Nike campaign can be described by using the Yale Five-Stage Developmental Model. Yale researchers developed this model while observing the growth of national identity. The first stage of this model is identification. Our text states that “Many products and causes develop a graphic symbol or logotype to create identification in the audience’s mind” (p. 264, Larson). The logo Nike is most famous for is “The Swoosh.” This is the term given to the symbol of winged victory that appears on Nike products. “The design of the swoosh logo was inspired by the wing from the Greek goddess Nike” (p. 3, http://shrike.depaul.edu /~mcoscino/word.html). The Nike logo’s presence can be noted in almost every aspect of the athletic world.
Have you ever looked through a magazine and found it to be really interesting? That is because you are part of its target audience. You are part of a group of people that the magazine is trying to appeal to. There is a reason Sports Illustrated is more of a man’s magazine and Family Circle is more of a woman’s magazine. The people that run that magazine put certain things in those magazines to attract their audience. More commonly, men are interested in sports and anything to do with sports. In Sports Illustrated, the reader would find sports, and that is it. The reader would not find an article titled “How working women balance their careers and home lives.” An article such as that would be found in a magazine like Family Circle, as it is targeted more towards women who have a family. For the purpose of this audience visual analysis, I will be discussing the October 8th, 2012 issue of People magazine. Looking at this issue and reading through the magazine, it is evident that the publishers do have a target audience in mind. This visual analysis will discuss who its target audience is and how the reader can tell. Also, the essay will discuss how the magazine makes the advertisements relevant to its audience.
As these few tales reveal, my memories of writing are strongly connected with the intense emotions I felt as I grew up. They are filled with joy, disappointment, boredom, and pride. I believe that each of these experiences has brought me to where I am today. I can only look to the future and hope that my growth will continue, and my writing will reflect those changes within me. As a writer, I have grown immeasurably and will continue to so long as I can find some paper and a pencil.
For every Super Bowl, millions of excited fans tune in to watch their favorite teams compete and enjoy the ecstatic atmosphere. One aspect of the Super Bowl are the usual entertaining advertisements. During the 2014th Super Bowl, an American based company, Coca Cola, had advertised their product in a rather different way causing some political controversy. Coca Cola’s advertisements always highlights the theme of people enjoying a moment of happiness and can be united while drinking a delightful Coke. In this case, their 60 second advertisement, “America the Beautiful” featured visuals of people of different ethnic or racial background all drinking a coke living their daily lifestyles while enjoying a Coca Cola. The music featured children singing the well-known national song, “America The Beautiful”, not only in English but in seven other languages. Xenophobic comments and a boycott against Coca Cola caused the controversy, but this advertisement was met
I remember one time in fourth grade, there were going to be a special performance in school for the mothers, due to mother’s Day celebration. The teacher asked all us students to write something for our mother’s it could be a letter or a poem. I was so excited because I want it to do something special for my mom. I started to write this poem for my mom in which I expressed all my love to her. When I finished with it I gave it to my teacher. She loved it she was very happy with it that I was one of the students chosen to present the poem to my mom during the school performance. I was very nervous during the pre...
Essay 1: WRITE A COHERENT ESSAY IN WHICH YOU ATTEMPT TO EXPLAIN THE USE OF BLACK ICONIC IMAGES (AND OTHER ETHNIC IMAGES) TO SELL PRODUCTS AS THE ECONOMY OF MASS CONSUMPTION EXPANDED IN THE LATE 19TH AND EARLY 20TH CENTURY. YOU ARE ENCOURAGED TO INCLUDE IMAGES IN YOUR PAPER! During the 19th and 20th century, America –mostly white collar, middle class Americans- saw a great increase in salaries and a huge rise in mass production which paved the way for the modern American consumerism which we know today. The advertising scene saw a dramatic boost during that period and tried to latch on to this growing pool of emerging consumers. Although only limited to print, advertising during this pivotal period showed panache and reflected American society and popular culture.
...on about women in sports advertisements, and gives the opinion that athletes are sexualized in advertisements. I’ve learned that many women’s sports advertisements support and emphasise the idea that beauty comes from strength and athleticism, but some advertisements brush off an athletes accomplishments in order to make them beautiful or sexual. I think that women will be portrayed in sports advertisements and other advertisements the way people are comfortable and used to seeing them be portrayed. Things that I still haven’t learned from my sources are how men are portrayed in sports advertisements and if there are any stereotypes about female athletes. A new question I have is what does it mean to be sexualized or objectified, and does this happen to female athletes? Next, I want to see how men are portrayed in sports advertisements, and if they are masculinized.
Without the praise, approval or affection of his father, he sought validation from other sources. At boarding school, despite ...