David Macleod Engage For Success

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2.2.3 Britain’s “Engage for Success” Initiative
David MacLeod and Nita Clarke wrote the report “Engaging for success: enhancing performance through employee engagement” to the UK government in 2009 after they had a talk with Lord Mandelson, the British Secretary of State for Business, Innovation and Skills at that time. David MacLeod was the Head of Marketing, the Managing Director and the Divisional CEO of several companies in his career, and he is the co-author of “The Extra Mile: How to engage your people to win”. Nita Clarke has been Vice-President for Employment Relations at the Chartered Institute of Personnel Development since 2012, and she is director of the Involvement and Participation Association (IPA). She wrote several books in …show more content…

MacLeod and Clarke state that employee engagement has a lot in common with phenomena like commitment, organisational citizenship behaviour, job involvement and job satisfaction but that employee engagement has a deeper meaning behind it than all of these terms added up. Employee engagement goes in both ways, from the employee to the organisation and from the organisation to the employee. Employee engagement is described as “a workplace approach designed to ensure that employees are committed to their organisation’s goals and values, motivated to contribute to organisational success, and are able at the same time to enhance their own sense of well-being […].” It is also stated that a universal definition of employee engagement is non-existent but that is often discussed whether employee engagement is an attitude, a behaviour or an outcome. Attitude refers to the feeling of pride and loyalty towards the organisation you work for and the tasks that you are assigned in that company. Behaviour delineates how strongly a person believes in and supports their employer and its clients and whether this person is eager to put additional effort into their work. If employee engagement is seen as an outcome than …show more content…

Firstly, it can be measured. Ever since the term became more popular and gained importance, more and more organisations have started to develop their own measurement tools for employee engagement. The most known remains the Q12 tool developed by Gallup in 1998. Secondly, employee engagement correlates with performance. When a company improves their employee engagement, their performance automatically rises as well. There have been several studies proving this, including a number of studies conducted by Gallup but one that shows very impressive results is a global survey of 664,000 employees from 50 different companies which was conducted by Towers Perrins-ISR in YYYY. They found out that there is a gap of 52 per cent in operating income for employees between companies with a high engagement and a low engagement score. [Add more information on this survey]. Since an organisation can largely affect their employees’ level of engagement and since it correlates with performance, the measurement and analysis of the drivers of employee engagement are an important business tool. The third fact we know about employee engagement is that it widely varies. The exact numbers on employee engagement scores throughout different companies and countries are listed in the previous chapter on Gallup’s Employee Engagement

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