Cultural Innovation Strategy Essay

Following the acceleration of global economic integration, bunch of companies have embarked on the path of transnational operation. Companies with foreign capital for the international market, global companies need go to the international market. Accept the cultural differences to correctly use the marketing strategy of the company. As international vender, who are not only familiar with the internal market culture, but also to firmly hold the cultural knowledge of different countries, intercultural communication can maintain economic and commercial relationships between multinational companies, providing better marketing strategies to achieve the cross Companies of mutual benefit. This is a long process and requires the joint effort of all

Cultural innovation strategy. Cultural innovation strategy is the effective integration of the corporate culture and local culture subsidiaries outside the parent company, to promote mutual understanding of different cultures through a variety of channels, adaptation and integration in order to establish a new branch of the parent company and the foreign culture local culture, Manage foreign branches on the basis of this new culture, thus creating a transnational competitive advantage. Therefore, each culture has its own characteristics and advantages. By establishing the corporate culture of the branches of the multinational corporations, of course, the cultural background of the host country should serve as a fundamental starting point for the operation and administration of the branches and the functioning of the market. However, we should not on the

Local managers live in a stable living environment, so the thinking of the people is stable, the behavior of the administration has a long-term development awareness, more in line with the interests of the companies. At the same time, it can also reduce the time and frequency of visits to relatives and vacations and greatly improve the efficiency of utilization of human resources. But this is mainly because the local staff is familiar with local customs and habits, market dynamics and various government regulations. In addition, it is easy to reach a consensus with local consumers. On the one hand, it has trained a large number of highly qualified personnel for the host country, in a certain sense, it has retained its management and management staff for the future development of its own country. Managers employed by local multinational corporations have more opportunities to acquire advanced personnel with experience in science, technology and foreign administration and are familiar with the operating mechanism of the market economy. The flow of these new types of business managers and technicians in the country will surely generate the international experience of advanced management and the diffusion of technologies in the host countries. The legal environment mainly includes unfair competition laws, tax laws, environmental protection laws and foreign trade laws and regulations