Comparison of Two Advertisements

Comparison of Two Advertisements

First of all, I will look at the history of advertising. Most

historians believe that the first adverts were signs hung above shop

doors in Babylon, now Iraq. This was as early as 3000 B.C. Many people

could not read, so these early adverts were often symbols, for example

a boot indicated a shoemakers shop. The first mass advertisement in

Britain was in about 1472, after Johannes Gutenburg had invented

movable type. It was a poster advertising the sale of a book, and was

stuck to church doors. Many early adverts also told little truth. For

example adverts for non-prescription drugs often told of cures for

many ailments, falsely. With the rise of television and radio, came

the rise of advertising. Mass radio advertising was popular before the

war, but after the war television boomed, and took all the adverts

with it. In 1950, advertising costs were thought to be around $5.7

billion per year. Advertising costs are now around $87 per year it is

thought.

Secondly I will look at advertising conventions. Advertising

conventions are the techniques advertisers use to sell their products.

For example many adverts use comedy. A famous example of this is the

recent John Smith's adverts, where a famous comedian is used in the

adverts, to try and make us remember the name. Another technique is

changing the spelling, i.e. "Beanz Meanz Heinz!" Thirdly, some

advertisers try to use sex to sell their products. Many company's,

particularly clothes and perfume advertisers, use very attractive

models in their adverts, to try and make you think you could be like

them if you buy there product.

I am now going to...

... middle of paper ...

... to

convince you you should buy this car for the fun and if the language

was all formal there would be no chance of this happening.

In my opinion, the Hertz advert is more effective, for who it is aimed

at. The easiness is un-missable and for the 1950's businessmen it

would do a good job because it is a well arranged advert and uses the

right language in the right places.

In conclusion I think advertising is useful, but can get annoying. For

example it is useful for everyone when wanting to sell or buy a

product, because it raises our awareness. However advertising can

become annoying when it is saturated into things, such as during films

on the T.V. It reaches the best part, and then there is a advert

break. This is not funny. Adverts should be used the right amount at

the right times, and in the right places.