Comparison Of The Advertiser And The Australia

The Advertiser and The Australian published on Thursday the 26th of June can be read online or purchased at various local businesses such as newsagencies or supermarkets. Both the front pages of the respective hardcopy editions contrast in form, purpose, audience, language and context.

While The Australian focuses on political and economic stories and targets aimed at more educated readers and the politically engaged. The Advertiser primarily focuses on local South Australian stories aimed at the average person. The Advertiser targets a wider audience by including stories on pop culture, sports and politics, and is aimed to both entertain and inform. In contrast, The Australian targets older people who are interested in national politics and

Other images used in the advertising banner take up less than half the space acting to take less attention away from the larger image. In contrast The Australian only has three images, which provide authenticity to articles, one taking up only 10% of the total page and the others less than 2%. Similarly the images in both newspapers enhance credibility by adding evidence to authenticate a news story or give proof of an event that occurred. In contrast The Advertiser’s is tabloid size compared to The Australian’s broadsheet size, results in The Australian having more available space for pictures and text allowing to show more information which appeals to its target audience. Unlike The Advertiser, The Australian includes a banner advertisement for Italian Masterpieces which promotes art, food, drinks and live music, further reinforcing The

The reporting style differs with The Australian predominantly use factual information, backed by quotes from important experts like politicians to add credibility. In the story Jackson in spending spree with HSU funds, visual evidence in the form of photograph of a bank transaction history document is used to add authenticity to a story. The Australian along with its main story of climate change includes four shorter stories which focus on politician corruption, work placement, drug to illness links and Coalition losing popularity amongst voters, all appealing to the target audiences interest politics, economics and medicine . In contrast The Advertiser has significantly less information about each story, but has links to many more stories in the form of small pictures and eye catching captions. Similarly The Advertiser also includes two political stories without any pictures, but instead uses the caption “STOP THE BLEEDING” in bold capitalized font to attract attention of their target