Comparing Two Charity Leaflets
Compare the advertising leaflet for Christian Aid with the leaflet
produced by the rspca. Analyse how the different charities try to
persuade their audience to change their view, and/or do something to
help them, and the difficulties the charities face. Examine and
comment on their effectiveness.
The purpose of this essay is to compare two charity leaflets and to
analyse the effectiveness and impact that they have on the audience. I
will be comparing how they persuade the audience to act or think
differently. The two charity adverts I will be comparing are those
produced for Christian Aid, which is a humanitarian organisation, and
the rspca (the Royal Society for the Prevention of Cruelty to
Animals), which is an animal welfare organisation.
Charities are there for support. The main purpose of them is to
improve livelihoods and help people or animals that are less
fortunate, fighting to survive. Charities operate in different
communities and each organisation has a unique way of helping. Without
these charities many people and animals all over the world would be
suffering and most of them would have no hope of living.
People give to charities for many reasons: Some feel guilty that there
is suffering in the world and feel that it is their duty to help
prevent this suffering. Other people feel sympathetic. Some of the
world's major religions state that believers must donate to charity,
as it is their moral duty towards God to do so.
A charity usually focuses on one target and raises awareness about
just one particular issue. For example there are charities preventing
child abuse (nspcc)...
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... to call or booklets to send
off for. The audience will see that the rspca is an organised charity
and this will encourage them to donate some money.
Both of these adverts are very effective. They are attractive and
informative. However, I believe that the Christian Aid leaflet is more
appealing than the rspca advert. This is because the reader can relate
more to the consequences of not having basic amenities and access to
clean water and food. This advert would receive a lot of support and
donations from the audience as the reader could imagine what it is
like to live in those conditions. They would feel sympathetic towards
the victims of this charity's project. The shocking images also
persuade the reader to support this charity as they reveal to the
reader what the world is really like and encourages them to help.
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
In an article describing the entire series of ASPCA ads that Sarah McLachlan appears in, the author states “that simple pitch has raised roughly $30 million for the organization since the advertisements started running in early 2007, making it the A.S.P.C.A.’s most successful fund-raising effort” (Strom). This article goes on to explain that many viewers are compelled to donate because they feel empowered whereas the animals being shown are helpless; the ads make the viewers feel like they can make a huge difference and this is a major advertising strategy. After further researching the success of this advertisement, it became clear that this method was not only used by the ASPCA but also in many other commercials that are aiming for donations from the viewers. It is found that people “are particularly sympathetic and likely to donate when they see sad expressions versus happy or neutral expressions” (Small & Verrochi). Based on this research, it is intentional that victims are pictured on charity appeals, such as this one, to elicit the responses that are believed to engender prosocial behavior. With that said, it is not a surprise that these ads were successful in bringing in donations for the
produced is by three or four chickens or hens in a small cage that do
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
death. The girl and her abuser are at the back of the classroom in the
For this paper, I looked at two ads that I found extremely powerful. The first ad has a picture of a woman who cannot be recognized at all, with a picture of what she used to like in the bottom left corner of the ad. The ad states that “not everyone that gets hit by a drunk driver dies.” Thus revealing the woman as a victim of a drunk driver. The second ad that I have selected was a picture of a parking stall for handicapped drivers. The ad has in bold white letters “Every 48 seconds, a drunk driver makes another person eligible to park here.” These ads are both powerful in their own sense, however, the ad with the victim of the drunk driver strikes me much harder than the one with the handicapped parking stall. Although both of these ads use a strong sense of pathos to get you to feel bad for those affected by drunk drivers, the ad with the picture of the victim has a much stronger effect.
In Jo Ann Beard’s “The Fourth State of Matter” and Jay McInerey’s “It’s Six A.M. Do You Know Where You Are?”, two completely different main characters find themselves recently separated from their spouse and alone. Throughout both of these stories, we see the struggles that these individuals face as they cope with their grief after separating from their significant other and accepting their new realities. The narrator in “The Fourth State of Matter” consumes her time in caring for her ailing dog and working as a physics magazine editor; the main character in “It’s Six A.M. Do You Know Where You Are?” spends his time abusing cocaine and looking for another companion. While the two characters handle their situation in two completely different ways, they do, however, possess some similar qualities. Ultimately, they have both come to find themselves in a reality that is stuck between the past and the future. In the end, both characters are able to accept their divorces probably because they have felt so lonely for far too long; they can finally move on with their lives. “The Fourth State of Matter” and “It’s Six A.M. Do You Know Where You Are?” both depict how misfortune can leave the characters in each story in inertia between reminiscing on the past and moving forward into the future and how difficult moving on can actually be for these characters who fear the feeling of being abandonment so much.
was for Halifax One and took the genre of Bollywood and the theme of a
I believe they use a technology approach because advertisers express how dependent the human race is on their cellphones. The graphic design from the start to the finish project tells the story clearly for its viewers. The graphic designs displays words, images, and sounds to evoke emotions. It displays an organized storyline of how visual and verbal elements elaborates to a strict literal image that needs to be understood by all ages. The British PSA uses shock advertisement to gain their viewers’ attention. Persuasion is a technique used to acquired facts and emotional appeals to influence a person’s beliefs and behavior. However, some people who watch the PSA may believe propaganda is used for the lack of limited information given. Propaganda gives viewers the same emotional appeal to influence beliefs and
Though it is a good advert, it is easy to see that we are being
The literary fiction “A Visit of Charity” is a deceptively simple story. Marian, is a young Campfire Girl, who dutifully visits an “Old Ladies’ Home” (122) to gain points for her charity work. Although, one would expect at first that Eudora Welty’s story would be all about charity, care, and being noble in the process of doing so. A closer look at the characters’ real motives, along with the settings and imagery reveals that the visit becomes one of selfishness which blinds people to the real needs of others, rather than being truly charitable and noble.
Both of the adverts have main points that they want you to focus on as
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
The forgotten war, his childhood gone. He was 17 when birds in the morning were replaced with the sounds of guns shooting. The life of a war survivor is tragic but usually long lived with the will and strength to do so. Ko Un was a mere high school student, when the Korean War began. And as the final battle ceased, he remained while his relatives and friends did not. Most of Korea's history has been bloody, but this man decided to spend his remaining time on Earth in peace. Underlying in Ko Un’s poetry, or more specifically his poems Two Beggars and If May Passes by Forgotten, we are able to identify that both religion and heritage has shaped his ideals in his poems by expressing compassion, history, and the unification of people under certain