Comparing the Effectiveness of Two Charity Advertisements

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Comparing the Effectiveness of Two Charity Advertisements Charities: RSPCA Oxfam In this essay I am going to be comparing and contrasting the effectiveness of two advertisements. The first is the charity Oxfam which is advertising guns and demanding it to be stopped being sold and also falling into the wrong hands. The second charity is RSPCA (Royal Society of Preventing Cruelty to Animals) which is trying to stop people buying a certain kind of eggs and to stop these eggs being produced. These eggs are harming chickens and/or hens. The message of Oxfam is trying to persuade people to stop guns falling into the wrong hands. Firearms are ruining people's lives. For e.g. a person uses a firearm on someone else then the victims of this are the person shooting the firearm and the family and the victim and family. Many young children and both men and women are murdered or injured by firearms. The arms should be used by police and only. This advertisement is targeted at youths and young adults. The message of the second advertisement is that the RSPCA is trying to persuade people who eat eggs to buy certain packaging eggs. A company who brand their packaging by saying that their eggs are fresh are most likely to be lying as the truth is that the ways their eggs are produced is by three or four chickens or hens in a small cage that do no t have the freedom to even turn around or sit down. The RSPCA are telling people to buy eggs that are branded: 'Burn 'or 'Perchery' or 'Free range'. As these eggs are produced by chickens that have the freedom to move and run about. This is targeted at anyone that buys eggs. The layout of each advertisement is different. Oxfam Picture [IMAGE][IMAGE] The Oxfam advertisement is set in landscape and the picture is to the left and the text is on the right and as you come down you notice a small logo. The image is of a small girl who is injured.

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