Verizon vs. T-Mobile Imagine you are sitting at home eating popcorn and drinking a soda watching the Super Bowl when the commercials come on. The first one is T-Mobile advertising saved data, and the next one is Verizon advertising their fast and reliable network. You may wonder how the two very similar companies advertise two totally different things to the some of the same people or what they think is so important to the viewers about their product. Despite the fact that Verizon and T-Mobile are very similar companies, their ads were targeting different things. Verizon focused primarily on being "the fastest most-reliable network," targeting a range of younger audiences while T-Mobile is focusing on saving unused data, targeting phone users …show more content…
of the 18-35 year age range. Both of the ads use tactics that the audience can relate to creating a "bond" in order to draw them to their product. The T-Mobile ad starts out with a close up of Kim Kardashian.
In a sad and tragic voice she talks about unused data.“Data you paid for that could be used to see my makeup, my backhand, my outfits, my vacations, and my outfits. Sadly all lost. Please, help save the data.” Meanwhile the Verizon ad, promoting a fast reliable network, starts out with a smartphone attached to a surfboard that a girl is carrying and eventually riding. She stops to share what she is doing on her phone. The commentary asks, “would you be willing to give up sharing your moments?” It then shows a girl listening to music and dancing while sharing it, a man parachuting through the sky recording his flight, a man looking for his car because his connection was dropped, and a man using his phone to show his family a movie while …show more content…
camping. In the T-mobile ad they use Kim Kardashian and talk about her makeup, clothes and athletic abilities to get their point across which leads me to believe their target audience is the teen and twenties community.
They use Kim which is a popular celebrity right now in the age group and popular things in the you culture like makeup, clothes, and sports, as well as a sad tone like you would see in a pet adoption ad to make you feel sympathy for the lost data. They believe, and want you to believe, that they are the better network because they save lost data and imply that the data is what people value the most when using their cellular phone. The only aspect of their service they talk about is the rollover data but if you have a slow network what good is all of the extra data going to do? By emphasizing the rollover data that the other providers don't have and avoiding the details such as network speed, they are making you think they are better. Similar to T-Mobile, in the Verizon ad they use popular activities in the young/middle age community like surfing, dancing, and parachuting leads me to believe that their target audience is the late teens to mid thirties community (18- 35). They believe that by saying they have the fastest, most reliable network you will just switch, or consider switching to them. They imply that having a fast network is what people value the most and they rely on that but what good is a fast network going to be with no data to use? There isn't a wireless
connection in the ocean you need data. In their ads T-Mobile and Verizon have similar ways of trying to grab your attention. They both use popular things to draw people in. They also both only discuss/emphasize the one feature of their service. They don't talk about other aspects of it, such as speed (T-Mobile) or data (Verizon), because they don't want to push you away. However, they are very different in many ways. Apart from the fact that they are advertising different services, they also have different values and beliefs. Verizon wants their audience to believe being faster is better than saving your data and imply that is what people look for in a phone company, while T-Mobile wants their audience to believe that having more data is better than having a fast, reliable network. They also target close to the same age group. Verizon targets the young/middle age community while T-Mobile targets the young community. They both have similar yet different tactics of drawing in their audiences and hooking them on their service. Both of the ads were beneficial because they both used different things to appeal to their audience. T-Mobile used fun and energetic activities to draw your attention. You wouldn’t normally think of bringing your phone while surfing, would you? They used trending activities like parachuting, and dancing to appeal to their audiences whereas, Verizon went a different route while trying to persuade their audience. They took Kim Kardashian, a trending star, and used her to promote their network. They had her talk like you would normally hear in a animal shelter commercial or a rescue commercial. I believe both of the services would be beneficial together but not so much separately. This is just a prime example of how advertisers use different tactics to appeal to their audiences and have different opinions on what is important to their viewers.
Out of the many commercials that are out in television, one that stood out to me was the Kim Kardashian T-Mobile’s Data Stash commercial. At first sight, viewers may see it as a joke, although it does have important information being featured. They use Kim Kardashian because she is famous and the year it was aired, her popularity was very high. The commercial seems very stupid, but it still presents rhetorical devices. As Parker and Chavez said, “It was one of the most anticipated Super Bowl ads of 2015. But the reaction was far from winning” (para. 1).
Verizon Wireless is a joint venture between Verizon Communications out of New Jersey and the European-owned telecommunications company "Vodafone." Verizon Wireless is a wireless communication carrier that operates in the continental United States. Currently, Verizon Wireless provides wireless communication services to over 60 million customers nationwide including customers in Hawaii and Alaska. Its products include wireless voice and data services using the largest wireless voice and data network in the United States. Cingular Wireless is currently the leading cellular carrier when it comes to amount of customers on its wireless network. However, as Verizon Wireless continues to grow its market share as the United States' second largest wireless carrier, it ranks number one in total revenue collected as well as how it is viewed by Wall Street. Verizon Wireless' strong market position, perception of quality, and its proportion of income has a strong competitive advantage that would allow a small price increase--making the demand inelastic, "quality demand stretches very little in response to price change" (McConnell et. al, 2004).
Consumers are bombarded with advertisements every single day. On almost all forms of media, companies use advertisements to convince consumers to purchase their product. A large medium for advertisements are magazines. Most of the advertisements in Parents magazine appeal to parents because that is the target audience of the magazine. A cat food advertisement would appeal to a lot of parents because many families have cats. Sheba and Fancy Feast both had advertisements in the magazine, but one of the advertisements is clearly more effective. The Fancy Feast advertisement is more effective than the Sheba advertisement because of product placement, color, and model placement.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
According to cnet.com, “AT&T and Verizon combined control more than 70 percent of the wireless market.” This means that these two phone companies are the peoples favorite everywhere. As of 2012, Verizon had 111.3 million customers and AT&T had 105.2 million customers. That makes a 6.1 million difference between the companies customers. Telling people that majority of the 70 percent wireless market control are Verizon users. On the Verizon website it says that they “Cover over 97% of Americans.” This shows that most people prefer Verizon because of how great it is to have. Having Verizon gives people LTE everywhere meaning that your phone will work faster on the internet than other phone companies. Only Verizon’s 4G network is 100% LTE. That is what makes them different than
You would not buy a home, car or other large purchases without researching what product offered you the most for your money. The same is true when investing in a company. Investors do avid research on multiple companies to find what company matches the investors' criteria. In this paper Team C will research both AT&T and Verizon's financial documents. Team C will compare selected ratios, cash flow and make recommendations how both companies can manage cash flow for the future.
...eople playing with their phones “I assuming is their phones or it might be Verizon’s phone”. This to me seems a psychological mind game. They show you a picture of a person or couple smiling. That in turn should make you think if they are happy they I can be happy with a Verizon too.
The supplier bargaining power relies mainly in Apple and Google Android phones, because they are the highest in demand smart phones on the market today. In addition, both of these companies have other cellular service providers like AT&T, Sprint, and T-Mobile to sell their phones. This creates little bargaining power for Verizon, which can only use their reputation and customer base as a driving force for their bargaining power. Simply put, without Apple and Google Android phones, Verizon would not sell very many phones. Therefore, Verizon must keep a very close relationship with its providers, especially the phone manufacturers. These relationships Verizon has is very pivotal in their overall strategy, because without these two phone companies, Verizon would most likely not be in the cellular service industry. Consequently, Verizon must keep a very healthy relationship with these phone companies, because they can decrease/stop the supply chain, which ultimately would
Channel Exposure- AT&T is adequate in its point of sales. They intend to match most competitors in using Radio Shack, BEST Buy, Walmart, Mall locations, high visible real estate traffic.
The mobile advert generally portrays a relatable mood of adventure and curiosity. The advert is rich in color from the subject matter to the general serene surrounding. In the Samsung Galaxy Xcover: Snowfield advert the setting is on the top cap of a mountain. The background is beautiful, bright and oozes an undeniable sense of natural tranquility. This is the ideal destination for explorers and tourists. For the free-spirited individuals, it is the epitome of a good time. The authors of this mobile advert clearly envisioned the young, fun-loving and free-spirited people as ...
Employee motivation is one of the keys to success in any business, especially in a retail sales environment. It is particularly important to understand how employee motivation can be impacted by the strengths and weaknesses of AT&T’s retail sales consultant position (RSC). A series of interviews and surveys were conducted over a two-week period with employees of AT&T in the RSC position as well as retail management positions to determine how the employees really feel about this position as well as internal strengths and weaknesses that contribute to employee motivation. Although there are a lot of positive factors that keep the employees motivated within AT&T, there are some weaknesses that can cause employees to become demotivated.
AT&T had developed a reputation for providing high-quality long distance telephone services. It moved rapidly to exploit this reputation in the newly competitive long distance market by aggressively marketing its services against MCI, Sprint, and other carriers. Also, AT&T had traditional strengths in research and development with its Bell Labs subsidiary. To exploit these strengths in its new global competitive context, AT&T shifted Bell Labs' mission from basic research to applied research, and then leveraged those skills by forming numerous joint ventures, acquiring NCR, and other actions. Through this process, AT&T has been able to use some of its historically important capabilities to try to position itself as a major actor in the global telecommunications and computing industry.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature part of the product lifecycle is reached. Customers are exposed to a barrage of different images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and aims to keep its existing ones by emphasising the uniqueness of the brand.