Rhetorical Analysis Essay: Samsung Galaxy Xcover Snowfield Advert

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Rhetorical Analysis Essay: Samsung Galaxy XCover Snowfield Advert Visual images are very essential in employing the art of persuasion or when trying to an argument that could otherwise not be achieved through text alone. They can communicate sophisticated ideas that are hard to express in words. Images have the ability to appear candid while blending with modesty to look lifelike and natural. Through a combination of this ability and text, Samsung manages to inspire pathos among its audience. Samsung is a world-leading technology and electronics company headquartered in Seoul, Korea. Samsung is focused in manufacturing all types’ cutting-edge devices with a particular emphasis on smartphones. It is arguably, the leading smartphone manufacturer …show more content…

The advertisement is a creative play of the idea that the Samsung Xcover device is so high-tech, that it will be the ultimate guide to the user even in destinations that they have never visited. In their words, ‘Just like you have been there.’ The mobile advert generally portrays a relatable mood of adventure and curiosity. The advert is rich in color from the subject matter to the general serene surrounding. In the Samsung Galaxy Xcover: Snowfield advert the setting is on the top cap of a mountain. The background is beautiful, bright and oozes an undeniable sense of natural tranquility. This is the ideal destination for explorers and tourists. For the free-spirited individuals, it is the epitome of a good time. The authors of this mobile advert clearly envisioned the young, fun-loving and free-spirited …show more content…

There are four sets of text in the mobile advert that the authors clearly intended to convey to the target audience. They include ‘Samsung’, ‘Just like you have been there’, ‘Samsung Galaxy Xcover with GPS’ and ‘Camp One’. The ‘Samsung’ text on the top right corner is capitalized, bolder and larger than the other texts. This is because it represents the company logo. The text ‘Just like you have been there’ is intentionally larger in size and darker in color than those below it to state the main theme of the advert. These words co-relate directly to the subject of the advert which is a skier on the Snow Mountains. The underlying message to the audience is that Samsung Galaxy Xcover will guide them anywhere in the world through the

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