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Summary Collaboration is established when others work together to accomplish shared and precise goals. Most collaboration efforts take place in a business, or other organization, and often focus on tasks or mission accomplishment. This has proved to increase revenue and employee satisfaction when accompanied by the use of social networks. Some of these social networking tools include Facebook, Twitter, Sharepoint, Yammer, and other internal corporate tools. Using these social networking platforms to promote collaboration within a business shows the business is embracing social business. Most business technology professionals feel their internal communication programs are average or below average. Employees tend to feel overwhelmed with new software they are unfamiliar with. Often this is the case when time is against the employee. Most employees feel more comfortable and efficient when communicating more traditional ways, such as e-mail. Another factor here is incentive. Employees do not feel there is enough incentive to learn a new program and use it effectively. In order to proceed in the beneficial direction of social networking, information technology organizations need to take the reigns and ensure training efforts are established as well as provide means that it will result in added value for the business. Though there are some downfalls to initially deploying a social network, some companies that have deployed these successfully, to communicate and collaborate, such as CSC and Yum! Brands have had positive feedback and results as a whole. These two companies have reached a full 100 percent adoption rate after establishing their choice of social networking. CSC chose Jive because it offers consistent updates, and Yum chose ... ... middle of paper ... ....microsoft.com/en-us/sharepoint/sharepoint-provides-powerful-controls-that-allow-it-departments-to-manage-cost-risk-and-their-time-FX103810353.aspx Organize. (n.d.). Connect with employees across the enterprise. Retrieved July 7, 2014, from http://office.microsoft.com/en-us/sharepoint/whether-working-as-a-team-or-an-individual-sharepoint-helps-you-organize-information-people-and-projects-FX103810190.aspx Share. (n.d.). Connect with employees across the enterprise. Retrieved July 7, 2014, from http://office.microsoft.com/en-us/sharepoint/connect-with-employees-across-the-enterprise-use-sharepoint-to-engage-with-people-share-ideas-and-reinvent-the-way-you-work-together-FX103804387.aspx Social networking in the enterprise: benefits and inhibitors. (2010, June 1). . Retrieved July 6, 2014, from https://www.cisco.com/web/offer/gist_ty2_asset/SocMednInhib/SocNW_En_TLP.pdf