Coca Cola Essay

1154 Words3 Pages
bulb-icon

Recommended: The concept of social media for business

The beverage manufacture and bottling industry is greatly influenced by economic and other market trends associated with consumers. To capitalize on its strengths and opportunities, Coca-Cola targets specific demographic segment through online viral marketing for its product; it uses the new technology tools (Facebook, Instagram) as medium of communication market its products and interact with the consumers. The company use well-known celebrities for their add campaign and sponsor sport events such as the Olympics and world cup soccer game to promote their brands. On the other hand to minimize its weakness and threats, Coca-Cola allocate funds and resources for research “guided by international standards including the International Labor Organization's code of practice on HIV/AIDS and the world of work, and the Joint United Nations Program on HIV/AIDS (www.coca-cola.company.com)”. The company also promotes diversity in its workplace that serves to recognize leadership and fairness to encourage a work atmosphere of open communication and to essentially seek and leverage new ideas.
Company Strategies
Coca-Cola goal is to maximize profitability and growth to create value to its shareholders. To achieve these goals, the company has concentrated a great of time and attention on strategy development and implementation.
Consistent with its strategic direction, Coca-Cola has established these strategies to maximize its competitiveness and profitability:
• Implement well-planned product, packaging and pricing strategies to increase consumer demand
• Leverage and integrated business model to continue exploring and participating in new lines of beverages
• Focus on opportunities in high profit growth and margin
• Strengthen its distri...

... middle of paper ...

...rds, such as the Global Reporting Initiative, helps us ask questions within our organization that are important to improve our performance.
We continue to better understand areas in which we collect and analyze data well and areas in which we continue to be challenged, and we have made significant progress in our corporate responsibility reporting since we started such reporting in 2001.
Conclusion
While the roadmap for The Coca-Cola Company (TCCC) looks to be bright, the company has built and a great structure to support its business goals. Though they lose certain market share; they do inspire mission, vision and values. The company is committed to a sustainable growth to its shareholders. A culture of improvement, partnership, teamwork shows that TCCC has a solid foundation of open communications and relationships means on which to build its success and growth.

Show More
Related

  • Financial Analysis of The Coca-Cola Company

    1771 Words  | 4 Pages

    Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.

    Read More

  • Coca Cola Vs Pepsi Case Study

    744 Words  | 2 Pages

    Therefore, the long-term brand of Coca cola and better pricing strategies would help in competing with Pepsi. Unlike, Pepsi, Coca cola had targeted entering into partnership and alliances with local distributors and firms. This helps to develop strong relationship within the domestic firms to reduce the domestic barriers and thus, enhance the company’s competitiveness (Thabet, 2015). Lastly, the Asian markets consist of related and supporting industries to the soft drink industry that helps the companies in gaining a strong competitive position in the markets. Based on the competitive advantage of nation’s model, Coca cola has more home based advantages to develop a competitive advantage in relation to other countries on a global

    Read More

  • Apple Vs Coca Cola Essay

    987 Words  | 2 Pages

    It was created in 1886 and over 100 years later has become this successful global brand today that everyone knows about. There are many different factors that can help a company build a successful brand. Like all companies Coca Cola built a quality and core product and found their target market which is the famous Coke for everyone, the Diet Coke for the ladies, then not for the company to be seen as sexist they brought out the Coke Zero for the men. The positioning of a brand is very vital as it can help establish a clear different advantage in the minds of the consumers. This does happen as Coca Cola try to keep the same core product which is Coke but adapting it to offer the needs of all consumers. They do this as I said above of the different products adapted to all the target markets. Coca Cola also uses strategic positioning to keep the same image all around the world which is successful as it as seen as part of people’s lives today. (www.softdrinkcolawar.blogspot.ie). Also from the success of the brand today Coca Colas global marketing helped them a lot. Having a well-blended communications in the company which is having promotional activities needed to create clear positions but keeping the target market in mind (Class Notes 2016). To communicate with their consumers Coca Cola have made some very successful advertisements one of their biggest ones to date was “Share a Coke” campaign. Coca Cola decided to

    Read More

  • The Coca-Cola Company: Market Based Management and Value Driven Management Strategies

    1315 Words  | 3 Pages

    The Coca-Cola Company was founded in 1892. Since its inception, the organization has seen a steady increase in its market share over the years, and to this day has operations in over 200 countries worldwide. To achieve such success in its competitive market, Coca-Cola has employed sound strategies that have helped it become among the leaders in its industry. The Coca-Cola Company utilizes Market Based Management (MBM) techniques as well as Value Driven Management (VDM) techniques within the organization and in its market to help the firm sustain its stronghold of the market.

    Read More

  • Pepsi Cola Marketing Strategy

    494 Words  | 1 Pages

    Pepsi's hope is to usher in a new era, and to give them a clear-cut advantage over their rival, Coca-Cola. By following closely the six steps of the new-product development process, the company could expect such benefits as: improved teamwork, less re-working, earlier detection of likely failure, and higher success rates. Rix, Peter, 2001, Marketing, A Practical Approach. Stage One: Generating New Product Ideas. The first step for Pepsi Cola to undertake is to generate ideas for the new product.

    Read More

  • Coca Cola Stakeholders Essay

    1167 Words  | 3 Pages

    Coca-Cola HBC has 36,362 employees among those 87% are highly engaged based on the latest statistics recorded on their website (Coca-Cola HBC 2016). The company has developed new set of corporate values two of which specifically designed to address the concerns observed during their latest employee survey including, work-life balance and providing more opportunities regarding “employee input into the business”. The company has tried to

    Read More

  • Coca Cola Case Study Summary

    1147 Words  | 3 Pages

    Coca-Cola is one of the leading manufacturers in the beverage industry in the world. It offers a variety of brands. It has adopted the strategy of global brand. They are considering the world market as single market place and use consistency marketing strategy for many years. Coca-Cola always tries to win people 's heart. It targets people of all ages. With such strong products, it is natural that Coca-Cola has a lot of customer loyalty. Coca-Cola is a brand which is present in households, shops, hotels, offices, etc. You name it, and the place would have heard of Coca-Cola!

    Read More

  • Coca Cola Risk Management Essay

    930 Words  | 2 Pages

    Coca-Cola Enterprises performs numerous tasks that focus on the prevention of damage due to natural disasters. Rather than reacting and responding after natural disasters have occurred, this enterprise succeeds in collaborating a partnership between financial and natural needs. Coca-Cola assesses its social and environmental risks annually, which include health and wellness trends, adverse weather, and global climate changes (Committed to 2020: Shaping a Sustainable Future in Europe).

    Read More

  • Coca Cola Competitive Advantage Essay

    910 Words  | 2 Pages

    Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.

    Read More

  • Coca Cola Culture Essay

    980 Words  | 2 Pages

    He explained that the company culture of Coca-Cola is structured by seven core values namely accountability, quality, diversity, collaboration, integrity, passion and leadership. Their culture is strong because these values are deeply embedded and adhered to by employees who accept and commit to them. He reiterated that the employees are committed to transforming the company and the work environment is a platform that employees use to share ideas and develop beneficial and meaningful opportunities as well as resources and skills. Passion plays a big role in the company’s culture because the attention is not only concentrated on the company’s brands but on the employees and the public in

    Read More

  • Essay On Strategic Management Process

    924 Words  | 2 Pages

    The company evaluates their performance in the market through SWOT and PEST analysis. Coca Cola implements its strategies based on different market situation as well as customers’ response. They will set up tactical goals to be in the strong position in the global market. Company develops a control framework for their overall control of management gaining over their customers by providing satisfaction.

    Read More

  • Coca Cola Essay

    827 Words  | 2 Pages

    Coca-Cola is the world largest company in beverage. It is the most successful beverage company in the past 50 years for its’ strategic communication. Besides, it also indicate its mission documented to state holders in terms of using strategic management , but they should reshape a more detail about formal mission statement. Considering their statement of vision, they are in a shroud of secrecy, especially its website and falls by controlling the company’s future as the supports in case of company strategy, and the company should also be reformed in order to offer a detail tract for future and goals.

    Read More

  • Essay On Social Responsibility Of Coca Cola

    789 Words  | 2 Pages

    Pepsico and Coca Cola being two giants in the world beverage market, the two organizations have a major role in social responsibility. This involves legal approach, Market approach, Stakeholder approach, Workplace condition and Environmental approach. Both organizations are obliged to act socially responsible and have taken it very seriously. This has not only benefited the stakeholders and the public, but also has contributed immensely on the growth of reputation and stability of the two organizations in the world market.

    Read More

  • Core Values Of Coca Cola

    722 Words  | 2 Pages

    and realistic values, coca cola is a success today in this industry. A company needs a strong leader who is capable of making important

    Read More

  • Trends Of Coca Cola

    857 Words  | 2 Pages

    Learning from experience Coca-Cola has had some fierce competition over the years but nothing in the form of an entire health market shift like now. As well as mounting political persecution of its products like they are facing today. They must rely on past experiences to get through but likely will need to start studying the new trends to stay relevant.

    Read More

More about Coca Cola Essay

Open Document